209. Chapter 48
There were two other people who followed Wilson to the national capital, one was a publicity and public relations officer and a professional star analyst, both of whom were old Hollywood experiencers, and Wilson spent a lot of effort to lobby them to go to the national capital in the East to create a training team. He has also taken Cui Qi for two years, watching him go from obscurity to blockbuster, it is undeniable that the country behind him has played a big role. The country is strong and the people are prosperous, whether it is for economic purposes or political purposes, everyone will give Cui Qi a "face", of course, for Hollywood, the market and profits are the focus.
Wilson has a good head, and after listening to Cui Qi say that he took over the script of "The Song of the Mermaid", he began to think about how to divide the oriental cake. However, different countries have different customs, and people have different principles, and if you want to share the cake of the East, you have to follow the local customs. This is not empty words, such a big piece of cream cake is here, and there are not one or two companies in Hollywood that want to get a piece, but most of them finally withdraw their feet and return in a huff, and the remaining three or two are just leaving an empty shell, doing a matchmaking extradition business, signing some oriental stars who want to break into the international route to Hollywood, and sending some miscellaneous small scripts to complete the business, as for some facts, everyone tacitly knows, the star has swiped gold, the company has made money, as for the gold content of this movie," Even if it's a garbage movie, as long as it has a Hollywood name, it's still high", under such a recognition, not many people really mention whether the movie is good or not. Of course, most of them are small stars, like Fang Ruian Guangtian and the like, without much effort from the company, as long as they are willing, Hollywood directors are still happy to let them play supporting roles to capture the hearts of Oriental audiences, but now, Fang Ruian is considering returning to China for development out of age, Guangtian is trapped in the forced English level and has not tried, which can be accepted by domestic and foreign audiences, and can also win the eyes of Hollywood directors, there is only one Cui Qi.
However, in the East wants to set up a foreign-funded company to attack the Oriental entertainment industry, which is a little cheating, limited to the unique entertainment environment of the East, Wilson made it difficult to register the company, and when he saw the restrictions that were translated into the rules and regulations, Wilson was the first to lift the table, and the foreign-funded cultural industry had strict regulations on it, not to mention the development, it was clearly the rhythm of suppression to death, at this time Wilson couldn't help muttering, no wonder people withdrew the joint venture of the joint venture. A different plan, Wilson pulled up Cui Qi to do a joint venture, and now he has a company shell, within a week, Cui Qi as the center of the small joint venture company was formally established, at this time the company has three employees, the boss has two foreign employees and a country's propaganda experience, Hollywood model Wilson seeks a balance between efficiency and customs, although the company encountered a lot of difficulties in the early days, but for a long time, the company's development and Cui Qi's star development path coincided on a line.
With the induction of entertainment companies and publicity teams, Cui Qi finally has a strong publicity behind him to plan the road to stardom, although the Hollywood model seems a little unsuitable when he first arrives in the East, but soon, with the beginning of recruitment, a large number of excellent domestic publicity companies have been recruited and invited to embark on the road of localization. Given that Cui had no interest or talent for corporate management, Wilson wisely hired a local manager, and the company's development became more and more formal.
The first battle of the publicity team is to endorse Cui Qi's newly finalized Ximing tableware, and the artist's publicity strategy is nothing more than TV and radio, print media and online publicity, and now, online publicity is the focus of the focus. Cui Qi has long passed the time of relying on showing his face to brush up on the news to brush his popularity, and it is relatively labor-saving to have a popularity base, Weibo and Facebook INS each posted a message, and then the entertainment network gossip forums of several important countries posted soft articles and posts for publicity.
[British media: Sugar leads the trend of oriental blue and white porcelain, and the Ximing tableware brand sells well]
[U.S. media: Sugar leads the trend of oriental blue and white porcelain, and the Ximing tableware brand sells well]
[Australian media: Sugar leads the trend of oriental blue and white porcelain, and the Ximing tableware brand sells well]
……
"Looks like it's the same post?" Cui Qi climbed over the wall to read the news, found a few propaganda news that had not changed from the title to the content, and turned the computer screen to Wilson for a moment.
"Keeley, you know, there are only three of us...... Wilson said, gesturing at Sarah, who was handing out the promotional papers. Sarah smiled at him and said we needed more staff.
As soon as he heard about the company, Cui Qi turned his head and silently did not answer, he was not interested in these.
Ximing's huge billboard has been hung in the central square of the national capital, and it can be seen when you look up. The advertising design is very simple, and it is very visually effective in the central square with bustling colors, and sometimes it is also an attraction to stop by, and the advertisements of Ximing are quite eye-catching. As a luxury tableware, Xi Ming is very bold in using the face of the star in the poster, with half of the blue and white porcelain plate on the left and half of Cui Qi's face on the right against the dark gold background, which has received mixed reviews in the industry. As we all know, high unit price luxury goods are not light, the use of popular stars as spokespersons, the more attention to culture and connotation of luxury goods for the choice of spokespersons more cautious, one is for safety considerations, there are many celebrities, if one accidentally encounters a scandal and affects sales, and the other is for the sake of brand recognition, the star brand is greater than the brand brand, the gains outweigh the losses, Xi Ming chose Cui Qi and hung his face on the print advertisement, I have to say that it is a very bold attempt.
"Cui Qi is very in line with the temperament of our brand, and choosing him as the spokesperson is a win-win situation." A reporter has already asked this question, and the marketing director of Ximing answered it well, but in fact...... Choosing Cui Xi as the spokesperson does have temperament and style considerations, but the more important reason is that the new process director of Ximing tableware is his fan. Family business inevitably has inheritance problems, although Xi Ming has been upgraded to the world's top luxury tableware after a hundred years of development, but the family inheritance system has not changed with the development of the times, unlike the West those in the tide of market and profits have disappeared or disappeared luxury families, the continuation of the family inheritance system of handicraft brands seems to be a unique phenomenon in the East, of course, the family inheritance system that can continue for hundreds of years, such a family must have its specialities.
The Shangguan family is a big family, although this surname sounds like a small word, it is undeniable that the Shangguan family is now the leader of the Oriental luxury brand, and now among the tens of thousands of employees in Ximing, this surname accounts for 50 percent, and if you add the marriage and adoption, the Shangguan family accounts for 60 percent of the entire group. This is a very magical family, after the publicity director of Ximing contacted him, Cui Qi went to check Ximing's encyclopedia, and unexpectedly found such a big family with a thousand years of heritage...... Other companies introduce board members to write about where they graduated and what work they have had, Xi Ming's maverick talks about genealogy, and also talks about a very serious book, Cui Qi looks interesting, and sometimes can't help but think, such a big company, a family of relatives to do a happy event, I am afraid that I have to invite most of the company's people, right?
"The Northern Sect doesn't look down on the Southern Sect, and the Southern Sect dislikes the Northern Sect," Shangguan Yuan, the new craft director who is the representative of the Southern Sect, summed up and invited Cui Qi to drink coffee. Cui Qi hugged Lilia and smiled and didn't answer, feeding Lilia fruit for a while, wiping Lilia's hands for a while, he said with his actions that he wanted to take the child, coffee or something...... Don't want to go.
"Hey, Keeley, aren't you interested in girls? Why not make an appointment? "The language barrier is actually quite boring to follow Cui Qi to shoot advertisements Wilson was actually quite boring, originally planned to see if there was a bargain in the process of advertising shooting in the East, but in the event of a language barrier translation is not powerful, Wilson can only be a day trip to see, but I happened to see Shangguan Yuan, the craft director of Xi Ming, to invite Cui Qi, that means that even if the language is not understood, Wilson can understand it at a glance, squeezing his eyebrows and making fun of Cui Qi, I don't want Cui Qi to take a sentence, but Wilson is speechless.
"If I'm not interested, where did Lilia come from?" He hugged Lilia in another hand, looked at her and then at Wilson, with a wicked smile.
Knowing that he deliberately distorted the meaning of interest, Wilson was silent, and spread his hands to him with a face of "hehe", which inexplicably made Cui Qi read a kind of "You are right, I am speechless".
"I don't want to get married yet," Cui said, glancing at Shangguan Yuan. Shangguan's family is a magical being, he agrees with this sentence very much, and Shangguan Yuan does not hide her desire to chase Cui Qi in public, as the other protagonist of the gossip, Cui Qi only has the share of "hehe". The first time I worked to shoot a print advertisement, Cui Qi didn't bring Lilia, and when I saw that the craft director of Ximing didn't mean it, she wisely brought Lilia for the second time...... But it doesn't seem to work...... After thinking about it for a long time, Cui Qi just couldn't figure out what was wrong.
"Wrong brain!" Miss Fang commented on her friend like this, looking at Cui Qi with a bad face. I think that when Miss Fang invested in "I Wish to Dedicate My Life to You", she was still a die-hard fan of Cui Qi, and she didn't want to be impermanent, Fang Ruian married Xie Sirong, and it also caused a series of scolding posts on the Internet, needless to say, Miss Fang stood on the side of Fang Yingdi, she was mad when she saw the scolding words on the Internet, and bought a wave of whitewashing of the water army and didn't want to be turned over by the black waves.
Miss Fang looked at Cui Qi's face was not good, Cui Qi looked at Miss Fang's face even worse, he remembered the role of He Yuhang, he had never been in the play at that time, looking back at this time, the reality is more real than the play, the best love is fulfillment? It's nothing more than self-deception, it never belongs to him, so why bother to find a reason, Cui Qi thought about He Yuhang, on a whim, and suddenly remembered the original blessing, he is the He Yuhang in and out of the play...... It's really annoying!
Looking at Lilia biting the apple slice in her arms, Cui Qi suddenly kissed her forehead, and she was going to join the group "Song of the Mermaid" the day after tomorrow, Cui Qi let herself focus on the script.