Chapter 171 of the main text volume challenges the limits of humanity

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When he came to Cannes, there was still some time before the opening of the film, and what Murphy saw was a quiet and beautiful seaside town, rather than a noisy film capital.

It's not a film director's job, but Murphy's willingness to accompany Erica Steinberg in doing it gives him valuable experience.

The two first went to the film festival organizing committee to apply for a film festival pass, and with the certificate, many things will be much more convenient.

Having paid the €2,000 fee and receiving two papers, and walking out of the office, Murphy looked at his blue pass and then leaned over to look at Erica Steinberg's, which was pink.

He guessed that there would be differences in the documents of different professions, and on the way over, he vaguely saw people leaving, and the media cards, photographer cards and industry insiders hanging around their necks were different.

"Our passes are not the same color?"

Walking out of the small building where the organizing committee office was located and coming to the Corniche, Murphy looked at Erica Steinberg curiously, "Yours is a Zuò pass?" ”

He picked up his blue pass and looked at it, it only said industry insider ID cards, and there was no title such as director.

"The color represents the level of the ID," Erica Steinberg looked down at her pink pass and beckoned Murphy to walk towards the rental car, explaining as she walked, "Your ID costs only $800, and mine is $1,200." ”

Murphy is even more strange, Mirax can't have saved the four hundred dollars, right?

"Industry insiders don't want to apply to get the certificate, the organizing committee has a special assessment," walked to the side of the car, Erica Steinberg took the lead in the back seat, waited for Murphy to get in the car from the other side, made a driving gesture to the driver, continued, "The certificate fee is also one of the sources of income for the festival, take the Cannes Film Festival as an example, the registration fee for the general pass is 399 euros, while the certificate for the producer exchange and producer workshop requires a basic registration fee of 460 euros, each level of progress, The cost will also increase. ”

"That's right." Murphy nodded slightly, "No wonder Bill told me that big film festivals are still a game of money." ”

Erica Steinberg smiled approvingly and said, "Different fees bring differences in the level of documents. ”

He pointed to Murphy's blue pass, and then to his own pink pass, "The colors of the documents are white, pink, blue, and yellow from high to low. Anyone who has been active at the festival for a long time knows how high a person's level is from the color of the Cannes Pass, which is generally divided into the lowest level of yellow, a little higher blue, the coveted pink and the average white. ”

"I've been to several festivals," he said with a self-deprecating smile, "and I only got pink last year." ”

As for the media pass, it is not so particular, it is basically determined by the amount of the fee paid, which is also an important source of income for the Festival de Cannes.

The importance of money to the success of the Festival de Cannes is self-evident, and according to Erica Steinberg, although the finances of the French National Film Center, the government of the Côte d'Azur-envence and the city of Cannes cover part of the festival's costs, and there is also a lot of private and corporate sponsorship, the festival needs to have its own hematopoietic function to sustain itself every year.

This kind of pass that reflects the status is one of the hematopoietic links.

Don't underestimate the color of these documents, they can make a completely different treatment for holders during the festival.

For example, the Cannes Film Festival usually has priority screenings on the day before the red carpet premiere, so that those with pink and above ID cards can get a sneak peek.

For other normal screenings, people with yellow or blue ID cards must queue up outside early in the morning or even early in the morning; When the showtime is approaching, the holder of the pink pass will form a single line next to the cinema, which is usually relatively short. And when the showtime is about to start, the white card holders will go directly to the venue without queuing, and then the pink card holders, the blue card holders, and finally the yellow card holders.

Therefore, for those with blue and yellow documents, it is likely that they will not be able to enter the venue for half a day, and they will end up empty.

In addition to these general badges, exhibitors like Murphy and Erica Steinberg will receive black badges representing the studios the day before the festival begins, but these are only valid at the Planet of Terror screenings.

After running with Erica Steinberg for a day, Murphy's biggest emotion was not that he felt the artistic atmosphere, but that he wanted to participate in the regular participation of the film festival, and he needed a lot of money.

Compared to the Saint-Denis Film Festival, which is still in the development stage, the cost of an exhibiting film at the Cannes Film Festival is too much.

After collecting their papers, Murphy and Erica Steinberg mainly did two things.

One was the signing of a formal PR agreement with a local media PR firm.

The company was negotiated by Miramax when he confirmed that Planet Terror would attend the Festival de Cannes, as part of a contract with the festival's sales broker.

Needless to say, Murphy knows the role of marketing and public relations in the word-of-mouth of a film, and he is not stupid enough to think that as long as a film is good enough, it should naturally get a good media reputation after screening, and there are too many things in this commercial society that are hidden under the glamour on the surface.

PR firms can handle the marketing of the film for the Scary Planet crew, media interviews during or after the festival, and invitations to various events during the festival.

Then there is the promotional materials produced during the festival.

According to the regulations of the Organizing Committee of the Cannes Film Festival, many promotional materials for the participating films need to be submitted to the merchants designated by the organizing committee, and the cost is considerable, according to Murphy's observation, it is probably ten to fifteen percent higher than that of the zuò made in North America and shipped here.

But if you want to participate in the exhibition, you must do it in accordance with the regulations of the film festival organizing committee, since you choose to screen at the film festival, you must face the marketing link, the crew needs to develop a complete marketing strategy and corresponding materials to assist in the promotion of the film, such as business cards, movie posters, media releases, and press conferences.

Similarly, there is a fee for posters, media announcements and press conferences.

This is also the practice of large-scale film festivals, basically large-scale film festivals will charge participation fees and entertainment fees for participating filmmakers and teams, and if you want to have a booth in the international filmmakers' gathering, you also have to pay for the exhibition, which can be described as an inch of land.

In addition, the box office revenue generated by the film during the screening period has basically nothing to do with the crew.

The films screened at the film festival are different from ordinary films released in theaters, there is no box office sharing, and all box office income is at the disposal of the organizing committee.

"So, the festival doesn't make a living from the red carpet revenue,"

Sitting on the balcony of the hotel room, Murphy held a cup of green tea, took a sip, and said to James Franco and others opposite, "If you want to go to the opening red carpet, go to the opening red carpet, come up with good works, or carry out in-depth cooperation with the film festival in the corresponding links, you earn me and everyone earns, it is more real than the embarrassment of being a teacher, after all, even if you rub the red carpet, no one may buy it." ”

Robert Downey Jr. couldn't get used to drinking green tea, so he tasted it and put it on the wooden table surrounded by several people, turned his head to the Festival Palace, and said mercilessly, "You are just envious and jealous here because you are not qualified to walk the red carpet." ”

"I'm a director," Murphy shrugged, "and I'm not a star to be exposed." ”

James Franco looked dismissive, "Who said directors don't need exposure?" ”

"You can say it with envy and jealousy," Jonah Hill poured directly into half a cup of tea, "and we won't be going to spread it everywhere." ”

Seth Rogan nodded busily, "I'll keep it a secret." ”

These guys are used to messing around, and Murphy doesn't care, he doesn't bother to pay attention to their collective words against him, and slowly sipps his tea, his eyes occasionally glance in the direction of the Shadow Festival Palace, where there is a commotion from time to time.

Today is the opening day of the 55th Cannes Film Festival, and Murphy and others have not received an invitation to the opening red carpet, nor are they bored enough to buy invitations to rub the red carpet, so they simply sit here and drink tea together.

"Did you hear that?" Jonah Hill suddenly changed the subject, "Monica Bellucci has a ten-minute-long explosion scene in the new film "Irrevocable", which is said to be challenging the limits of human beings! ”

Pushing the limits of humanity?

Hearing this, Murphy and the others almost squirted out the tea in their mouths.

"Europeans like to play with these flashy things," Robert Downey Jr. has never been interested in literary films, "does she think she can win Best Actress with a strong scene?" ”

James Franco cocked up his finger and shook it, "Maybe it's possible!" ”

"Hey, Jim," Jonah Hill said curiously, his eyes narrowed, "aren't you a little girl?" When did the taste become so heavy and interested in this kind of stout woman with five big and three thick? ”

"Jonah!" James Franco is like a cat that has guessed its tail, "You don't talk to no one when you're a stone!" ”

Robert Downey Jr. didn't bother with these two nonsense guys, and instead asked Murphy, "Have you seen the list of films in the competition?" Who do you think is most likely to win the Palme d'Or? (To be continued.) )