The ratings of "The Big Family" starring Song Yan have been popular all the way, and after one-third of the plot, it has refreshed the TV drama ratings record in recent years, and various main line discussions and derivative ideas about the show on the Internet are infinitely flooded, which is simply a hot mess.

There is controversy before it is hot, and Song Yan has been widely discussed because of the character in the play that is contrary to the submissiveness of similar films in the past, some say that she is beautiful, and some say that she is too cold-blooded, and the audience's comments are really varied.

As the female number one, it is needless to say that she has benefited a lot, that is, Xu Yuan, the male number one actor who is nicknamed "peerless soy sauce", has also risen with the tide, and his salary has risen by leaps and bounds from a third-tier artist, and his salary has doubled again and again, and now it is already a level where the first line is slightly less than the second line.

Even the filming location of "The Big Family" exploded all of a sudden, upgrading from the original door to a city, and there is an endless stream of tourists from all over the country every day. The local government/government and relevant tourism departments are also very good at seizing the opportunity, and simply opened up a ""High Gate" filming experience tourism line", and deliberately placed the life-size stills portrait cards of several main actors in several popular shooting locations, and a large number of business stalls such as "costume experience photos, immediately desirable" have sprung up next to them, attracting everyone to open their wallets......

Since Song Yan joined Qi Huang and officially debuted, she has received very high-quality film appointments, and the facts have also proved that the films in which she starred are very guaranteed in terms of quality and ratings.

In addition, the reality entertainment variety show "72 Hours" filmed by her and Chu Youyuan has also achieved good results, and has now been broadcast for a second time on some entertainment channels, and the click-through rate on the Internet is also rising, and the ratings are gratifying.

Last month, Song Yan also heard Lu Qingyun tell her that according to reliable sources, the crew of "72" is driven by interests and has begun to prepare for the filming of the second season.

But whether it is Lu Qingyun, Song Yan and Chu Youyuan themselves, they all have a negative attitude towards this idea, basically they don't have any hope, and they have heard it completely.

It's not that I can't see others popular, but the reason why "72 Hours" can achieve such extraordinary results is really irreproducible. The fundamental reason why everyone buys it is because of the appeal of Song Yan and Chu Youyuan, if they change to another pair, will the audience accept the two words.

Young celebrity couples, and it is best to have a relatively stable relationship, otherwise it will be lively if they break up before the show is finished.

After all these screenings, there are only a few people left who are qualified to be shortlisted, but their appeal is completely unable to compete with the regime couple......

In fact, this also reflects the disadvantages of Chinese variety shows from another aspect: it is difficult to last for a long time.

This is simply a spell that cannot be broken, everyone is handsome for no more than three seconds, but Huaguo's variety shows are popular for only three seasons, no matter how wonderful the prospects are at the beginning, it is difficult to maintain longevity.

When Song Yan made a video call with Chu Youyuan a while ago, he joked: "If they really want to do it for a long time, this show is bound to become exclusive to middle-aged couples in the entertainment industry." ”

No way, everyone is generally too late to get married, and there are very few before the age of thirty!

Oh, the topic is off the hook.

Song Yan and Chu Youyuan are so popular, the majority of media and paparazzi must want to dig up a lot of material, but one of them has already flown abroad, and the other is even more "circled" by the crew, they just want to dig and have no chance to start.

At this time, Song Yan took the initiative to take photos, it was simply a long drought!

Chu Youyuan has naturally been paying attention to Song Yan's movements, but because she has been filming in the crew recently, it is still the kind of one-man show that tests her acting skills very much, so there are basically no dynamic updates, and Chu Youyuan is not easy to disturb.

After all, the two of them haven't talked to each other for about ten days.

Song Yan roughly converted the time, and realized that it was almost one or two o'clock in the morning, and couldn't help but feel a little distressed, "Why haven't you slept yet?" ”

"Not long after we finished work, we went out to have a meal together, and just entered the door," as soon as he finished saying this, Chu Youyuan hurriedly added, "Tomorrow, no, it will start at four o'clock this afternoon, we can sleep lazy." ”

Recently, his crew is filming night scenes, and everyone's work and rest time is a bit reversed day and night, often sleeping during the day and starting work at night, all of them are a bit of a night owl.

Song Yan relieved his heart at this time, and asked for a few warm words.

Chu Youyuan answered them one by one, and then took a big circle before remembering his original purpose, "How are you, where did you go to film, why is it so dark?" ”

Song Yan smiled, "That's foundation, bronze, I just finished work at the time, and I haven't had time to remove my makeup." ”

Having said that, according to Chu Youyuan's own past experience, since Song Yan tossed himself into that way, it would definitely be very hard when he was really filming. Otherwise, she wouldn't have enjoyed it with a down-and-out face, right?

But after all, this is her career, her own choice, even if Chu Youyuan is distressed, she can't say anything, let alone interfere, after all, she can only care about a few words verbally.

He was worried about Song Yan, why wasn't Song Yan worried about him?

I am still in the country, not to mention the customs and communication, even if I don't have to worry about food, clothing, housing and transportation, but Chu Youyuan can't do it, I don't want to talk about foreign devils when I open my eyes and close my eyes, I am afraid that even the most basic food is not palatable.

Thinking of this, she couldn't help but sigh secretly, and it could be seen from the video that Chu Youyuan had lost a lot of weight compared to the last time the two of them were in the video, and his cheeks were a little sunken.

But what is there to complain about, it's just to come out to make money, and many people can't get it.

The next day, Song Yan was holding the dog to cultivate feelings, and saw Lu Qingyun come in with a happy face, and said with glowing eyes as he walked, "Money, money." ”

The little earth dog startled him, stood up and barked a few times in a circle, and when he saw that it was him, he lay back on his stomach.

Lu Qingyun was happy, stretched out his hand and patted it on the head, "Okay, I'm still a guard." ”

Realizing that he had called the wrong person, the puppy hurriedly rubbed his hand as if flattering, and flicked his tail with his tongue, and his little expression was particularly flattering.

Song Yan was also quite honored, scratching its fluffy and soft little chin, in exchange for two extremely comfortable hums, "That's, what's the matter, you're excited like this?" ”

"Oh, that's right," Lu Qingyun sat down on the sofa and said, "DK camera knows, right?" They want to ask you to be a spokesperson, worldwide! ”

Of course, Song Yan knows that DK camera is the emperor of the camera industry, which has been established for more than 100 years, and it seems to have been transformed from military products at first, so the quality in all aspects is very good.

Speaking of cameras, in fact, DK's business scope is far more than this, it basically includes a common and uncommon photographic products on the market, civilian public and military all-encompassing, entry-level models, high-tech, new concepts are everything, it is a bit of an oligarch's domineering.

Of course, its status in the industry is matched by a daunting price tag, and the average salaried person who wants to get a DK camera is basically tightening their belts and eating dirt.

Song Yan was slightly surprised, "How big are their brands, how can they ask me to be a global spokesperson?" ”

It's not that she is arrogant, the main thing is that DK has always taken the super high-end route, and the spokesperson invited is either an international superstar or an international supermodel. Although she has also gone to the international stage a few times to save her zài sense, the starlight is still too faint, and she can't compare with those real international coffees!

Seeing that she didn't get carried away as soon as she heard the good news, Lu Qingyun was also very pleased, and further explained, "It's not a brand spokesperson, but a branch line under them." ”

Perhaps because the business was based on the production of munitions at the beginning, DK's cameras have always been very distinctive, very professional and well-defined. It has two main styles, one is the hard line and military derivatives style that are favored by male consumer groups, which are extremely cold; The other is a very bipolar style of enchanting and charming style compared to the former, with dazzling colors and functions to dominate the Everbright female consumer market.

Therefore, DK's promotional slogan has a line that spans a hundred years: "iron-blooded tenderness", which is extremely appropriate.

Saying this, Song Yan was even more confused, if she really wanted to talk about it, she wouldn't be on either side.

Lu Qingyun smiled and handed her a copy of the text, "It's really lucky, DK has been planning new products since a few years ago, so naturally it needs a new brand spokesperson." ”

With the increasingly fierce competition in the market, DK, as the big brother of the photographic equipment industry, naturally cannot sit back and wait for death, but actively seeks breakthrough development. They realized early on that they needed to expand their appeal to consumers, and the best way to do that was to increase their product variety.

The two main styles they have previously focused on can be summed up in two major characteristics: practical and sexy. But the reality is that in addition to these two major consumer groups, there is also a very broad market to be tapped, such as younger consumer groups.

So, after several years of market research and research and development, DK finally succeeded in creating the third production branch since the establishment of the brand: GREEN.

GREEN translates into Chinese as green, giving people the first impression of youthful and energetic, and its brand is also a completely different from the previous two small fresh and simple style, which is very suitable for young people and other people who take the capable route.

In order to cater to this style and the vast market, and to reflect their international strategy, DK is bound to choose a newcomer with a very different style from the previous spokesperson.

In the past ten or nearly 100 years of brand spokespersons, there is no yellow person in the cold eye! And considering the growing vast Asian market, it is urgent to choose a yellow person as the new spokesperson.

So, after a comprehensive evaluation of many aspects, Song Yan finally passed all the way without knowing it, and pocketed this excellent opportunity that was destined to cause a sensation and greatly improve his international popularity.

After understanding the whole story, Song Yan couldn't help but sigh countless times, how important it is to have a reliable brokerage company!

After she finished reading the contract and the plan, Lu Qingyun asked, "What do you think?" If that's okay, I'll talk to someone from DK about the details. ”

"No problem, no problem, of course."

It's no problem, it's just joy from the sky! Whoever wants to refuse is a fool.

************

After receiving Lu Qingyun's reply, DK adhered to his usual vigorous and resolute style and immediately sent someone to negotiate.

Because they are more sincere, and Qi Huang also attaches more importance to the international reaction and status improvement that this endorsement can bring to Song Yan, paving the way for her future international development, but does not pay so much attention to salary, so the negotiation went very smoothly, and all matters were determined in only five days.

For this reason, the DK negotiator, who has dealt with Asians several times, could not help but sigh, "It's amazing, and I hope our cooperation will continue." ”

Later, DK and Qi Huang announced this information on their respective official websites and Song Yan's personal homepage respectively, and the response was really strong.

Many DK fans unanimously expressed their expectations for the new product, and by the way, they also met this young and beautiful Chinese actress for the first time, and many people simply became her passers-by fans, and those who were interested even went to her works to watch......

And Song Yan's personal fans also said in surprise, "My face is a posture that wants to break out of Asia and go to the world!" ”

You must know that the status and value of an artist are judged not only by what films he has starred in, but also by what products he endorses.

The impression of endorsing juice and endorsing a brand-name watch is certainly not the same, and the height of the latter is obviously not within the reach of the former.

From beginning to end, compared with filming, it is faster and easier for artists to get money for advertising shooting and product endorsement that are not their own work, and the quality of this is directly related to the status they have achieved in the industry through filming.

Therefore, filming and endorsement are completely mutually supportive and mutually reinforcing.

And now, Song Yan has won the global endorsement of such an internationally renowned old brand, and the meaning is self-evident.