Chapter 251: Lei Jun's opponent
As Nestor Sises, a representative of Goldman Sachs Group, said, once Tianxin Electronics is successfully operated and listed, Lu Yang's wealth can increase several times in just a few days, and at that time, Lu Yang's wealth alone can be compared with some small consortia, what a great achievement!
Lu Yang admits that he is not a person who loves money, but he is still very moved after hearing this, because he really needs money. Pen, fun, pavilion www. biquge。 info needs to complete the tasks of the Heavenly Dao, the need to purchase technology, and the need for public welfare and charity...... He makes more money and spends more money.
"Steven, will the iphone4s really make it to the spring conference?" Apple headquarters, Cook looked at Jobs with a worried face, since last April, Huaxia's Tianxin Electronics released "Starry Sky 2", Jobs has always been in a state of excitement, Cook who is familiar with him knows very well that this is Jobs to change the company's research and development plan.
Sure enough, after the release of the iPhone 4 in June, Jobs did not let the company's technical team take a breather and immediately established the iPhone 4S project team. The company's original plan was that the research and development cycle of the iPhone 4s was 13 months, but Jobs coldly shortened it to 7 months, which was complained from the company's board of directors to the technical team, but Jobs didn't care.
"Cook, look at it, the products of the Chinese people on the other side of the Pacific Ocean are a generation ahead of us, if we follow the original plan, Apple will be finished sooner or later!" Jobs complained to Cook, but fortunately Cook understood him and expressed support for his decision.
"There is no problem with the timing." Jobs's thin face showed sickness, he was originally pancreatic cancer, and the hard work in the past six months has consumed too much of his vitality, and it is a miracle for Jobs to be able to survive to this day.
Cook looked at him worriedly: "Steve, I think what you need most now is rest, your illness is already worsening......"
Jobs stubbornly shook his head: "There's no time, Cook." We have made a lot of mistakes and wasted time, including dealing with Lu Yang's Tianxin Electronics. In '08, although they came up with a good smartphone, we didn't care at all, and in '09, everyone didn't believe that a Huaxia electronics company could surpass us in technology...... Until last year, Tianxin Electronics launched two smartphones, a tablet, smart glasses, and smart bracelets in one fell swoop, which are warning us that our opponents are much stronger than we imagined! ”
Cook nodded silently, not only Jobs, but even the always cautious Cook did not take the threat of Tianxin Electronics seriously, and by the time he really realized this, Tianxin Electronics had completely risen and was no longer afraid of Apple.
"However, we still have a chance!" Jobs's eyes radiated light, "Lu Yang is a genius, but Huaxia's own technological development restricts him, you know, the world's electronic center is in Silicon Valley!" As long as we can convince the board of directors to adjust the R&D plan, I believe that we will soon be able to catch up with the Chinese people! ”
Cook smiled at the persistent Jobs: "Steve, now we don't need to convince those guys, last week's Forbes list of the world's richest people, our opponent became the new richest man in the world with $100 billion, and we also got the news that Tianxin Electronics will be listed next year." I think that as long as Apple employees can feel the threat of Tianxin Electronics. ”
"That's not enough, we need to focus on defeating our opponents!" Jobs, who has never admitted defeat all his life, is still fighting even if he is riddled with illness, "Judging from the comparison between our upcoming iPhone 4S and the other party's 'Star 2S', our smartphone performance is still a generation behind the other party." According to the speed of R&D of the other party, a new smartphone will be launched in October this year at the latest, so there is not much time left for us! ”
Jobs guessed correctly, Lei Jun does plan to release "Starry Sky 3" in October this year.
"We're really under a lot of pressure." Cook agreed with Steve Jobs, "Tianxin Electronics is a rival to be reckoned with, and we must admit that they are no worse than us in terms of technology and innovation, and besides, they have a genius and the richest man in the world." ”
Jobs couldn't help but nod when he thought of the young man, but he didn't admit defeat: "Don't worry, Cook, we must win in the end!" We're the great Apple! ”
On March 22, at the iPhone new product launch conference held in California, USA, Jobs pushed his sick body and introduced Apple's new product iPhone 4S to the attendees. This phone is better than all of Apple's previous products, and it has been popular with countless fruit fans as soon as it was launched. Even fans of Tianxin Electronics admit that in terms of process design, iPhone4S surpasses its predecessors, however, in terms of performance, iPhone4S is equivalent to "Starry Sky 2", it should be said that it is not as good as "Starry Sky 2" in many aspects.
Lu Yang also paid attention to Apple's press conference, and to his surprise, Jobs looked much thinner than he had been two years ago, and the morbidity on his face that could not be concealed showed that this paranoid genius seemed to be terminally ill.
"It seems that his pancreatic cancer is really at an advanced stage." Lu Yang sighed regretfully, for Jobs, he had some respect and some contempt. What is respected is the other party's achievements in the electronics industry, in any case, intelligent electronics was opened by him. As for contempt, that's the character of the other party.
It should be said that Jobs's character is the same as his achievements, which is obvious to all. Many people in China called Jobs "Joe's gang leader", and Lu Yang felt that this was really. In terms of merit, the two have some similarities, but in terms of being generals, the gap between Jobs and Joe is like the distance from the earth to the sun.
In addition to paying attention to Jobs' physical condition, Lu Yang must admit that he still underestimates Apple. In the past three years, Tianxin Electronics has overwhelmed Apple in terms of products, which gives Lu Yang an illusion that Apple is like this. Not only him, but also Lei Jun, everyone thinks that Apple is not an opponent of Tianxin Electronics. But this press conference made Lu Yang realize that Apple is not so simple, and they are much stronger than they imagined.
"According to the time of Apple's product update, the iPhone4S should be released in the fall of this year, but Jobs insisted on releasing it in March, indicating that Apple has adjusted the time plan for product development, maybe their target is us." Lei Jun said to Lu Yang.
Lu Yang nodded: "Jobs, this is going to make a last stand." ”
Jobs' physical condition is not a secret, and Lei Jun naturally knows it.
"Boss, should we adjust the R&D plan?" Lei Jun asked.
Lu Yang waved his hand: "No, we can't mess up because of Apple's moves, this year is a critical year for the development of Tianxin Electronics, we must grasp it." As for competition with Apple, are we afraid? We have won before, and we will win in the future. We Tianxin Group are not afraid of challenges, no matter at any time, we are more happy with opponents. Besides, even if there is no Apple, there is not Samsung. ”
When it comes to Samsung, Lei Jun's expression is also much more cautious: "South Korea's Samsung Electronics has developed faster than we expected, and I am afraid it will become our enemy in the future!" ”
Being able to make the proud Lei Jun a great enemy shows the great threat brought by Samsung.
"This company is really an outlier." When it comes to Samsung, even Lu Yang is quite helpless, "Who would have thought that South Korea would support a company with the strength of the whole country?" South Korea is not a small country, but a developed country with the world's 15th largest GDP. The Samsung consortium, which has the support of the entire country, has long been invincible. ”
"Samsung has received human, financial and technical support from all over South Korea, which is one aspect of their rise. On the other hand, Samsung's own ambitions cannot be ignored, especially in smart electronics. In the last year alone, Samsung Electronics has launched 4 smartphones, ranging from high-end to low-end phones. Lei Jun continued, "The GalaxyS series they launched in March last year sold well, and the current cumulative sales should exceed 20 million units. I heard that they will release GalaxySII next month, and the goal is our 'Starry Sky 2', which is really ambitious! ”
Lei Jun doesn't think that GalaxySII can threaten "Starry Sky 2" and "Starry Sky 2S", the product quality of Samsung Electronics is good, but compared with Tianxin Electronics, there is still some gap. The two companies are somewhat similar, and many key components are purchased within the group, such as LCD screens, chips, etc. Of course, Samsung has an obvious weakness compared with Tianxin Electronics in this regard, that is, the battery.
Lei Jun is worried about the development momentum of Samsung Electronics and their tactics. Since its release in October last year, the global sales of "Star 2S" have exceeded 36 million, and no smartphone can match it in the same period. However, the sales of "Starry Sky 2S" are high, that is, a mobile phone, and other people's mobile phones can't compare, what about three or four?
What's more, Samsung belongs to the Android camp, and once its market share expands, the smart alliance is bound to be squeezed. After that, the entire ecological layout of Tianxin Group on intelligent electronics will be affected, and at that time, the tangible and intangible losses of Tianxin Group will be great.
"Boss, are we going to produce large-screen phones next?" Lei Jun was inspired by Samsung's strategy to make Tianxin Electronics' products more diversified, and at the same time to be able to crack down on Samsung's high-end mobile phones. The large screen is one of the reasons for the rapid rise of Samsung Electronics, because it avoids direct competition with the "Starry Sky 2" and the iPhone 4. Lei Jun can imagine that the galaxysii will definitely take this route, so he wants to lay out a large-screen smartphone in advance.
At present, Tianxin Electronics's smart phone screen has three specifications, from the earliest 3.5 inches, to the 4 inches of "Starry Sky 2", and then to the 4 inches of "Starry Sky 2S", from this, it can be seen that Starry Sky series smartphones are developing in the direction of large screens.
"The latest 'Starry Sky 2S' screen is big enough, is it going to be bigger? In that case, it will be inconvenient. Lu Yang had some doubts, in his opinion, the smartphone should still be more delicate, otherwise it would become a tablet.
Lei Jun said: "The size of the smartphone screen depends on the market demand, according to our survey, the 4-inch screen is not big, many consumers hope to have a larger screen, maybe we should launch a 4.5-inch or 5-inch smartphone." ”
"It's up to you, but from my experience, it's not a good thing to have a smartphone screen that's too big. You look at Apple, doesn't it also stick to a 3.5-inch screen? Lu Yang thought about it, but decided to let Lei Jun decide.
Lei Jun shrugged: "Maybe, Jobs may not want to change, but in the future, the market will force them to change." ”
Will Apple consider a big-screen phone? Lu Yang was not sure, but Lei Jun was confident.
"If you think it's feasible, do it." Lu Yang expressed his support for Lei Jun. (To be continued.) )