Chapter 48 Government procurement
Like Shen Yingjie, more and more people are beginning to learn about Tianxin Technology through Guò "Starry Sky". Most obviously, the number of views on Tianxin Technology's official website has increased dozens of times in half a month.
In August, the sales of "Starry Sky" gradually exploded, and the sales volume reached 300,000 units nationwide that month.
In September, sales climbed again, reaching 500,000 units!
In October, sales fell slightly, but there were 450,000 units!
In just over three months, the sales of "Starry Sky" broke through Luyang's original minimum target of 1 million units, reaching 1.3 million units. This achievement, even in the entire domestic mobile phone market is also very prominent, only a few brands of mobile phones more than the "starry sky".
According to this trend, by the end of the year, the sales of "Starry Sky" are expected to exceed 2 million units, which also makes Tianxin Technology Co., Ltd. an upstart in the mobile phone manufacturing industry.
In order to ensure the market supply of "Starry Sky", Luyang added a production line, so that the monthly output of "Starry Sky" reached 600,000 units. At the same time, Su Yan has stepped up publicity efforts in second-tier cities. Previously, due to limited time, the company's publicity focused on coastal areas and first-tier cities. Now with the support of the reputation of "Starry Sky", the company is also very optimistic about the prospects of "Starry Sky" in the central region.
In October, just after the National Day, Liang Yuan excitedly pushed open the door of Lu Yang's office.
Lu Yang was thinking about the next smartphone, and Liang Yuan, who suddenly came in, startled him.
"Lao Liang, what makes you so happy? Did your daughter-in-law give birth? Lu Yang quipped.
Liang Yuan hurriedly said: "Boss, now is not the time to joke. I just heard that the Minnan Provincial Government is going to purchase a batch of official mobile phones, with a quantity of 100,000, boss, this is a good opportunity. ”
When Lu Yang heard this, he immediately became stern: "Government procurement? Lao Liang, is this news reliable? ”
Liang Yuan assured: "Of course, I have not been in this industry for more than ten years. ”
Lu Yang nodded, this is the truth, although Liang Yuan did not build Seven Star Electronics Company, his experience and contacts in the industry are much stronger than Lu Yang.
"We have to seize this opportunity......"
Liang Yuan's face turned pale: "Boss, the benefits of cooperating with the government are self-evident, once our 'starry sky' is recognized by the government department, we will also have the opportunity to get some policy support in the future." However, our competitors are also strong. As far as I know, this time the purchase list does not include foreign brands, but several major domestic mobile phone brands are on the list. ”
In this regard, Lu Yang was not surprised. In recent years, China's mobile phone market has expanded too fast, and mobile phone brands have been one after another. According to incomplete statistics, there are at least 200 mobile phone brands on the market, not including foreign brands.
So far, the top mobile phone brands in the Huaxia mobile phone market are all foreign brands. Among them, Nokia dominates, followed by Samsung, and Sony Ai ranks third. Among the domestic brands, Lenovo ranked first, followed by CECT, Dopod, Xiaxin, Gionee, BBK, etc., and the Bird mobile phone, which once made the people proud, gradually declined, and the market share is getting smaller and smaller.
Among these mobile phone brands, there are very few manufacturers that produce smart phones, and most of them are feature phones. However, over time, smartphones are bound to become mainstream in the future. There are fewer smartphones launched by domestic manufacturers, and even if there are, they are very low-end, and there is no comparison with the "starry sky" at all.
Considering the product alone, Lu Yang doesn't take other mobile phones in his eyes at all.
However, government procurement is not just about products.
"Lao Liang, what do you think we should do about this matter?" Lu Yang thought about it for a while, and decided to listen to Liang Yuan's opinion first.
Liang Yuan's heart is also like a mirror: "If you compare mobile phones, including Lenovo, none of them can compare to us." However, if we consider other factors, we have no advantage. Tianxin Technology has been established for too short a time, and its background is not comparable to their big companies, not to mention Lenovo, CECT, and even Gionee and Tianyu's reputation is higher than ours. ”
"yes." Lu Yang also knows that Tianxin Technology is like himself, too young and not enough to have enough background.
"Let's do our best, it's good to succeed, it doesn't matter if it doesn't, as long as we do a good job of the product, even without the support of the government, Tianxin Technology can still develop." After thinking about it, Lu Yang finally shook his head, and his thoughts about this matter were much lighter.
Liang Yuan was unwilling: "Boss, compared with other major brands, we also have an advantage, that is, we are the only one in southern Fujian Province among several major brands, as long as we spend a little effort on public relations, there should be no problem in winning this procurement!" ”
Lu Yang knew what Liang Yuan was talking about public relations, and he said sharply: "Okay, Lao Liang, this matter is over!" I don't care what the atmosphere is outside, and I don't care what others do, but we Tianxin Technology will never do those crooked things! I didn't do it in the past, I don't do it now, and I won't do it in the future! ”
Liang Yuan was frightened by Lu Yang's angry appearance, he was in his thirties and actually had the feeling of a primary school student seeing a teacher. Although he was reprimanded, Liang Yuan did not have resentment in his heart, but was a little relieved, and was glad that Lu Yang had such a principle. In fact, Liang Yuan is not a person who is good at exploiting loopholes, otherwise, he would not be so down-and-out. He just said that casually, and if he was really asked to do it, he might not be able to do it.
Lu Yang breathed a sigh of relief: "We don't use the means of the sideways, but we still have to prepare for the bright competition." Lao Liang, you are responsible for this matter, how to arrange it, I believe you. ”
"Don't worry, boss." Seeing Lu Yang like this, Liang Yuan breathed a sigh of relief in his heart and immediately agreed.
The procurement plan of the Minnan Provincial Government was soon announced, and not surprisingly, the major domestic mobile phone manufacturers began to contact the Minnan Provincial Government openly and secretly, hoping to get this order. In terms of quantity, the purchase of 100,000 mobile phones is nothing at all, but everyone is interested in long-term interests. In China, an official-based country, the authority and orientation of government departments are very strong.
Besides, this time it's 100,000, so what about next time?
Including Lenovo, major mobile phone manufacturers have mobilized the relationships behind them and took turns lobbying the relevant leaders responsible for procurement. Even Tao Wenbo, the new secretary of the Minnan Provincial Party Committee, has paid attention to this matter.
Tao Wenbo just took office last year and became the secretary of the Minnan Provincial Party Committee. Although he didn't come to Minnan Province for a long time, he lightly controlled the politics of Minnan Province for the simple reason that he was the confidant of the next Great Elder. As we all know, the next Great Elder has worked in Minnan Province for a short time.
Being able to be regarded as a confidant by the next Great Elder, Tao Wenbo's ability is absolutely unquestionable. Moreover, this person is only 57 years old this year, and there is still room for progress in politics, and his future is limitless.
Tao Wenbo's secretary Du Kejun sent him the information of major mobile phone brands, which was also what he requested.
Speaking of which, the reason why Tao Wenbo paid attention to this mobile phone purchase was not only because of the previous reasons. Tao Wenbo himself is an electronics major from Mizuki University, and has also worked in the Ministry of Information Industry, and Tao Wenbo has always been very concerned about the electronics industry.
"Xiao Du, have you ever used these mobile phones?" Tao Wenbo flipped through the materials and asked casually.
Du Kejun has been with Tao Wenbo for three years and has a thorough understanding of his personality and habits. In Du Kejun's view, Tao Wenbo is a doer, and his style of doing things is also very practical, and he doesn't like to be imaginary. In addition, Tao Wenbo's temperament is very easy-going, and he gets along with other people on weekdays, and there is no sense of distance.
"Secretary, these brands basically include all domestic mobile phones, and I have used a lot of them." Du Kejun said jokingly, "I have used this Lenovo, and I feel okay, but it is far worse than foreign mobile phones, CECT is similar, and Huawei's mobile phone is not as good as Lenovo......"
Du Kejun is also an expert in electronics, commenting on the mobile phone, in front of Tao Wenbo, he does not hide it, what to say. Tao Wenbo listened and nodded.
"As for the last 'starry sky' mobile phone, to be honest, secretary, I really don't dare to evaluate." In the end, Du Kejun suddenly sold out.
"Oh? There is still a mobile phone in China that you Xiao Du dare not evaluate? Tao Wenbo was interested.