On this day, all the media in South Korea blew up. Pen, fun, and www.biquge.info

It's impossible not to blow up, this is a deep-rooted industry that has undergone earth-shaking changes.

As long as they are not blind, who can not notice this situation?

In the past, when the comprehensive editing channel was first established, everyone was already hotly discussed.

However, at that time, even the most optimistic people only thought that the emergence of the comprehensive editing channel gave the audience more choices, and also made the competition in the broadcast market more fierce than before.

At that time, who dared to predict that the ratings of the comprehensive channel could surpass the ground wave, and they would definitely be regarded as crazy.

Not to mention the Sunday variety show that the ground wave has never lost, it is even stronger than the 10,000-year-old stone in the South China Sea.

Not even Park Jung-hyuk, a reborn person, had such thoughts, let alone anyone else.

Because of the attention in his previous life, the comprehensive editing channel simply did not arrange a variety show on Sunday to confront the ground waves.

JTBC's most famous show on Saturday, "Brother I Know", is also broadcast in the evening, rather than choosing to be in the same time period as "We Are Married" and "Infinite Challenge".

But now the result is that because of his intervention, MBC lost the trump card "Where Are You Going, Dad", and JTBC has one more program with the best quality at this time.

It just so happened that at this time, the programs of KBS and SBS were at their lowest ebb, and they completely lost the glory of their heyday.

All these factors combined, and as a result, Park Jung-hyuk accomplished something that no one dared to imagine.

The comprehensive editing channel has achieved the first place in the ratings of the Sunday file, and the current JTBC employees are all high-spirited when they go out.

Facing the peers of MBC, SBB, YTN and other broadcasting agencies next to him, they all looked down on each other.

This is the self-confidence of the king, based on achievements that everyone envies.

And through this incident, many people have seen it very clearly, and it is definitely not just as simple as surpassing the ratings.

Because in the field of broadcasting, in fact, it also pays attention to brand effect.

In the past, the most popular variety channel among the audience was MBC.

It's always a place where all kinds of good ideas are produced, and the audience loves it.

And to be able to have this situation, it is due to MBC's unremitting efforts for many years.

In other words, the brand effect needs to be accumulated little by little.

But no matter how you accumulate, you always need to have a beginning, so that the audience realizes that your broadcast agency's programs have value worth looking forward to.

Now, JTBC has opened a crack in this Pandora's box.

People have seen it, oh, JTBC a comprehensive channel can also go beyond the ground wave and produce the best show of the moment.

With this realization, JTBC has received much more attention than before. Even this kind of influence is not limited to JTBC, but also the overall comprehensive channel will follow the income.

Since JTBC can be so good as a comprehensive channel, is it possible for other comprehensive channels to do it?

As long as JTBC can maintain its current level, then the trench between the comprehensive channel and the ground wave will also be smoothed out by them little by little, and finally reach the point of keeping pace.

All far-sighted people are aware that the Korean broadcasting industry has really ushered in a big change.

From now on, South Korea's broadcasting industry will no longer be a backwater monopolized by the three major ground waves, but will present a situation in which a hundred flowers are blooming.

On this day, various media outlets were full of articles, all of which were discussing the changes in the broadcasting landscape.

Its enthusiasm has surpassed that of current political news and has become a hot spot for many people.

The fastest response to this change is the market.

When Lu Huanb led a delegation from Shonan Satellite TV to visit JTBC, there were already a lot of advertisers gathered here, wanting to win the broadcast rights of JTBC at a much higher price than before.

In the past, in terms of advertising investment, JTBC basically begged in every possible way and came up with various preferential conditions in order to get some advertisements.

But now, JTBC's name is too loud and has become the focus of market attention.

The advertisers waving the banknotes couldn't sit still and came to the door in person, causing JTBC's advertising prices to climb steadily.

Park Jung-hyuk deliberately arranged it so that the Chinese delegation could see the enthusiastic scene of JTBC's advertising bidding.

It's in this way that we are telling our Chinese counterparts that our show is so popular that these advertisers are flocking to it.

Now, you understand the value of "Where Are You Going, Dad"?

How could Lu Huanb and the others not understand his deep meaning, but the truth is the most convincing.

What's more, Park Jung-hyuk also informed them of a piece of news that the popularity of "Where Are You Going, Dad" not only aroused the ideas of Chinese counterparts, but even the Netherlands, which is far away in Europe, has a broadcasting agency that is about to come over to inspect and prepare to introduce copyrights.

Although the import copyright of Dutch TV does not affect the introduction of China.

But since there are other TV stations interested in this program, JTBC is even more able to sit on the ground and start the price.

In addition to Park Jung-hyuk, Park Seung-moon, Son Seok-hee and others thought that the Chinese delegation would be very difficult in the face of such a situation.

But what they didn't know was that seeing the grand occasion of "Where Are You Going, Dad", Lu Huanb and others were more determined to buy the copyright.

Only Park Jung-hyuk knows that these Chinese counterparts have very strong capital behind them.

They are not short of money at all, the only thing they are worried about is that the show is not good enough and cannot be exchanged for greater benefits.

Now there are all kinds of signs that "Where Are You Going, Dad" is definitely a show worth investing in.

That night, Lu Huanb convened a meeting of everyone in the delegation in the hotel, and his thoughts were already clear.

In any case, this time we must take down the Chinese copyright of "Where Are You Going, Dad".

With this in mind, when Park Jung-hyuk led them to Chungbuk for a field trip a day later to record the program, the specific staff of the delegation reversed their previous silence and began to shuttle around the filming site.

They ask what they see and don't tire of it. Even VJ's shooting techniques are not spared, and they are very carefully observed.

Although "I Am a Singer" has been imported from Korea before, it is an indoor show. In comparison, their Chinese counterparts are even less experienced in making reality shows.

Seeing this scene, Park Jung-hyuk understood, and it seems that there is no problem with the copyright sales this time.

"If you go down, the Chinese delegation will answer whatever it asks. When appropriate, let them do it on the ground. We must do a good job in after-sales service, so that customers can buy comfortably. ”

With the director's instructions, the program team of "Where Are You Going, Dad" also let down their guard, but taught their Chinese counterparts some operational problems hand in hand.

Many VJs even stuff their own cameras into the hands of their Chinese counterparts, and then direct them on how to plan their routes, shoot angles, what light sources to use, and so on.

A lot of things, in fact, are a matter of experience.

With the explanation of the professionals, these Chinese colleagues suddenly realized and understood a lot of things.

As for Hong Tao, he and another man surrounded Jin Youkun and began to discuss advice from the perspective of PD.

Park Jung-hyuk asked and found out that the other man was Xie Dik, the chief director of the Chinese version of "Where Are You Going, Dad" designated by Shonan Satellite TV.

The intentions of the South Korean personnel and the intentions of the Chinese personnel in learning made the Chinese delegation feel the charm of "Where Are You Going, Dad" in just one morning.

Taking advantage of the fact that no one was paying attention, Hong Tao walked to Lu Huanb's side, had the firmest will, and said solemnly: "Director, this show must be won, even if it costs a higher price." No matter which TV station such a program falls into, it is a trump card. We can't just watch a good show slip away, and if we help our opponents get good results, we'll be stupid. ”

China's broadcasting market is different from South Korea's, and Shonan Satellite TV's opponents are not one, two, but dozens.

However, these TV stations are all very powerful, and after "I Am a Singer" became famous, other Chinese TV stations also turned their attention to their neighbors on the peninsula.

Lu Huanb and others have already heard the rumors, and there are people from other TV stations who are going to visit South Korea in the near future.

Who knows if their goal is "Where Are You Going, Dad", after all, this is the hottest show in South Korea at the moment.

No one is stupid, there is no reason not to choose the best program, but choose the average one.

In order to avoid long nights and dreams, it is only right to grasp this show in your hands as soon as possible.

When all the on-site inspections were completed in the afternoon, Lu Huan B found Park Jung-hyuk.

"Director Park, thank you for your grand hospitality and warm recommendation these days, I think we have a deep understanding of this program. In that case, why don't we start negotiations on the transfer of copyright tomorrow? ”

Knowing that the time was ripe, Park Jung-hyuk stretched out his hand with a smile.

"That's it, tomorrow, we'll be waiting at JTBC."

JTBC and Shonan TV, you have the heart, I have the intention, so the negotiations went quickly.

From morning to evening, it took only one day, after three rounds of negotiations, the final contract was drawn up.

Subsequently, Sun Shixi and Lu Huanb respectively asked the "Central Daily" and Shonan Radio and Television for instructions, and the signing ceremony was officially held the next morning.

The person who signed the contract on behalf of JTBC was Son Seok-hee, because the other party's rank was vice president, and Park Jung-hyuk, the director, was naturally not equal enough.

Witnessed by many media, Sun Shixi and Lu Huan B signed the agreement respectively, representing that JTBC has finally sold the overseas copyright of the first program since its establishment.

According to the agreement between the two parties, China Shonan Satellite TV obtained the production rights of the Chinese version of "Where Are You Going, Dad" at a price of 15 million yuan.

This price is converted into 2.7 billion won.

If Shonan Satellite TV intends to produce a follow-up after the first season, the two sides will renegotiate the licensing fee.

In the previous life, the licensing fee for Shonan Satellite TV to introduce this program was 11 million, but because of Park Jung-hyuk's operation, Shonan Satellite TV had to pay an extra 4 million.

However, these are cheaper than JTBC, just because of the licensing fee, there is an additional income of 2.7 billion out of thin air, and JTBC is happy up and down.

So far, JTBC's revenue from copyright transfer and advertising revenue has exceeded 15 billion won.

At the beginning, the production cost allocated by JTBC to the Arts and Entertainment Bureau was 50 billion.

In other words, it only took Park Jung-hyuk to earn more than one-fifth of the cost for JTBC in just four months.

Especially according to the current trend, the further back on, the higher the return rate of these projects.

Perhaps by the end of this year, JTBC will be able to fully recover its costs and start making a profit.

But the brands and channels opened up because of Park Jung-hyuk's joining can't be bought with any amount of money.

At the JoongAng Ilbo, Park had already received instructions from the editor-in-chief.

"Director Park Jung-hyuk's merits are obvious to all, so it is necessary to use the most generous reward to be worthy of his efforts. This time, you JTBC should be generous, buy horse bones, and let everyone feel that we JTBC attaches great importance to talents. ”

Park Jung-hyuk didn't know about the reward he had received from above, although the contract was signed, there were still some follow-up things that he needed to arrange.

"When you get over there, you don't need to control the production of the whole show. But you must also have an eye in your heart, you can't teach your apprentice and starve your master to death. There are some crucial links that you have to go into battle yourself, and you can't let the Chinese side learn the trick. ”

Don't look at the Korean staff at the recording site that day, they taught a lot, but in fact, they were the most superficial skills and experience.

Now that JTBC is going to send staff to assist the Chinese side in filming, it will not be more generous.

When it is time to keep it, it must be kept, otherwise, when the Chinese side has learned from it, they will not be needed. (To be continued.) )