Chapter 123: Word of Mouth (Subscription Requested)
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The comment board is a very popular feature of B, where registered users can share and discuss news about movies, actors, and directors, but B is one of the most well-known movie websites on the Internet today, and it is best known for its scoring of films.
The threshold for scoring is very low, especially now, and basically all registered users can rate the intended video.
Daisy had already registered a B account and opened this webpage, of course, to give a score to "Saw Horror".
I have to say that after B was acquired by Amazon, it did a very good job in terms of immediacy, even films like "Chainsaw", which had just begun to be screened on a small scale, had set up a special scoring section.
She didn't score it immediately, but first looked at the rating that was already on the side of the poster of the film.
Currently 37 user ratings, with a rating of 8.8!
You don't have to think about it to know that these thirty-seven users must be horror movie lovers.
Frankly speaking, Daisy thinks that this score is as high as diǎn, and the film is indeed very good, but 8.8 points is too exaggerated, and there are ......
I don't know what that damn director looks like until now, so I can't give too high a score to this diǎn!
She gave it a score of 8.5 and then typed down a line with some resentment.
"Perhaps the most terrifying and bloody thing in "Chainsaw" is not the exquisitely designed killing games, but the inner world of this perverted old man's ruthless and dehumanized nature, a person's psychology is twisted to the extreme, either destroy Miè himself, or destroy Miè's world, in short, to destroy Miè, and after destroying Miè, director Murphy Stanton's pervert can still find a bullshit reason to help him hypnotize himself......"
Daisy closed the web page and leaned back in her chair, wanting to see what the perverted director looked like.
The night breeze blows through the streets of Seattle, bringing a lot of coolness in July, and on the streets near Pike Place Market, several young people rub their arms exposed over their short-sleeved shirts and walk towards the theater in front.
"Is it really as good as you say?" It was a blonde boy who was questioned.
(1) ∟dǐng (1) ∟ diǎn (1) ∟ small (1) ∟ said, .←.√os_ (); "Really, I swear!" A dark-haired half-breed swears, "After watching Saw Horror, I promise you won't be able to sleep all night!" ”
He had just seen it in the morning, and he was as eager to share it as if he had discovered a wonder of the world, and when he returned to his university, he immediately brought all his friends who lived in the same apartment building over.
"If it doesn't scare you," he added, "if you don't think it's unexpected, you screw my head off and kick it as a ball!" ”
Several other people were suspicious and walked to the front of the theater together, probably when they met the end time, and many people came up to them, just like most of the audience who watched the film, and discussed while walking.
"What a great director, a great screenwriter!" Someone's voice was still relatively high, "In the end, it is definitely a twist that Satan can come up with." ”
Someone said, "I really admire the director and screenwriter, how did such an ending be conceived and filmed?" ”
"Let me remind you of ......," said another man, "the director and screenwriter are one person, and you just have to praise one person." ”
"I'd love to compliment both!" The man looked very intoxicated, "Such a horror film, such a director doesn't praise it, what else do I praise?" ”
These words reached the ears of the blonde boys.
Seeing those people walking across from him, the blonde boy couldn't help but feel curious in his heart, "Sorry, excuse me." ”
The people watched it, and he quickly asked, "Can you know which film you just discussed?" ”
"Murphy Stanton!" The person who spoke was pulled by his companion and scratched his head embarrassedly, ""Saw Horror, directed by Murphy Stanton. ”
Like a child eager to share his fun, he added, "If you like horror movies, I strongly recommend that you go see this movie, it feels so wonderful......"
After listening to the other party's praise, the blonde boy couldn't help but believe the words of the black-haired half-breed, and his expectations for the film were even higher.
In the absence of sufficient publicity and marketing, "Saw Horror" word of mouth, although not as well-known as mainstream commercial blockbusters, the effect of word of mouth is the most able way to drive others to buy tickets, many horror movie lovers or from friends, or from colleagues, or from relatives to learn about the film, and then go into the theater, most of them will be satisfied, and spread to their surroundings again......
This kind of news from relatively trusted people is indeed slow to circulate, but the actual ticket purchase stimulation of people far exceeds the hype in the media.
Kevin Haaland is a freelancer who makes a living in the film industry, and there are many people like them, such as a movie star coming to Las Vegas for an event, they can accept the employment of some companies to be the most enthusiastic fans, and some companies need to investigate the popularity or market prospects of the work in the casino, and they can become investigators.
Hollywood fed them, and they also lived closely around Hollywood.
This time he accepted an offer from an investigative firm, and spent three days on weekends in the same theater investigating the number of a movie, and he did his best for a pay of three hundred dollars.
This is a theater in Las Vegas, and Kevin Haaland has been working in it for a long time, and he has long been familiar with the people in the theater, otherwise he would not be able to do his current temporary job.
It was a little late at night, and there were fewer people in the movie theater, and in the quiet smoking area of the theater, Kevin Haaland gave the person opposite Diǎn a cigarette, "How about the film I investigated?" ”
This person is the director of the theater's operations department, took a deep breath of cigarette, and said unhurriedly, "Similar to what you can see, the number of audiences for "Chainsaw" has been on the rise, and there are at least sixty people in the scene just now!" ”
"It seems that this film has a lot of potential." Kevin Haaland muttered and asked the person opposite, "This is the last one of the day, right?" Your box office stats should be out, right? ”
"I knew it wouldn't be good for you kid to call me over." The head of operations pointed at him and flicked the ashes of his cigarette, "Two screenings in the morning, it should be about $270." In the afternoon, things were better, about $1,200 for four shows. As you saw tonight, the attendance rate in that 100-person hall was over 50 percent, and the four screenings were at least $1,600, and it should be around $3,000 today. ”
Kevin Haaland struck while the iron was hot and asked, "How's this result?" ”
The head of operations shrugged his shoulders, "There is only one theater for Chainsaw, but in terms of single-hall results, it can be ranked third in theaters after MGM's "Legally Blonde" and Warner's "Cats and Dogs." ”
The first two are typical summer mainstream commercial blockbusters, and it's normal for "Chainsaw" to be behind them, Kevin Haaland ended the conversation with the head of operations, returned to the hall, found a lounge chair and sat down, and sorted out the first-hand information obtained today.
At the end of the day, he consulted a total of 125 viewers who had watched "Saw Horror", probably because the people who could watch this kind of film were often enthusiasts, and these people had extremely high evaluations of the film, with an astonishing praise rate of 90%, and were especially shocked by the director's incredible storytelling techniques.
The director, Murphy Stanton, seems to have a knack for horror films.
It's a pity that the director should be a newcomer who is not famous, otherwise a film of this level should enter more theaters.
Kevin Haaland shook his head, stuffed the materials that had been sorted out into his briefcase, and went to the front desk of the theater to get a copy of the investigation report that was temporarily stored there for a final inspection.
This is a survey of where the target audience got to know about the film before they came to buy tickets.
People who came to watch the film in the morning learned about "Chainsaw" through four main channels, one is print media and newspapers, accounting for about one-third; the second is TV commercials and late-night promotional videos, which are about one-third; the third is the information on the network, less than one-third; Fourth, after coming to the theater to see the posters and trailers, they were temporary, and this part of the people was the least.
And in the afternoon and evening, a part of the audience rose from almost zero to nearly a third of the proportion - after hearing others talk about the film, it affected the audience who came to buy tickets!
While not doing it professionally, Kevin Haaland often makes temporary cameos and understands what that means.
Viewers who have watched "Saw Horror" have been greatly satisfied and are willing to share this pleasure with others, thus unknowingly becoming a promotional channel for this film!
Such films often have a good reputation among the audience, and they will get good results in the end!
What about Saw Horror? Kevin Haaland knows that the audience response he has counted now is indescribably enthusiastic, but the film is only shown in 30 theaters, and the people who can walk in and watch it are often lovers of this kind of plasma film, and it seems natural to give good reviews, but what about when the screening is expanded? When more people see this film, will it present a different situation?
Hollywood diǎn screenings have a good reputation, and there are many movies that vomit blood on the street after expanding their screenings.
At the end of this day, he has subconsciously classified "Saw Horror" into the ranks that can expand the screening.
Turning his head, Kevin Haaland glanced at the poster posted in the theater, on which the unfamiliar name of Murphy Stanton could not give him much confidence.
Just received this investigation report, there was a sound of footsteps and commotion not far away, Kevin Haaland looked at the time, today's last "Chainsaw" ended, he didn't mean to step forward, enough work was done today, it's time to withdraw.
In the crowd, a middle-aged man with a big, round head caught Kevin Haaland's attention.
The director of the theater operations department had already seen the middle-aged man, who was nimble like a rabbit and drilled through the crowd, "Mr. Mintz, it's really you, I didn't expect you to come to our theater, it's our honor." (To be continued.) )