Chapter 193: Propaganda Strategy
There is a saying in the film industry: Zhou Runfa can't be sent anymore, and Zhong Chuhong can't be popular.
Therefore, the two long-famous heroes and heroines played the couple's "Autumn Fairy Tale", which triggered a frenzy of literary films as soon as it was released, and many audiences were willing to enter the cinema to watch the hero and heroine.
Moreover, the overall storyline of "Autumn Fairy Tale" is also very romantic, which has received a lot of praise and won a good reputation after its release, and many viewers also took their other half to the cinema to watch it because they saw the rave reviews on the Internet.
For this reason, "A Chinese Ghost Story" was sandwiched between these two movies, and the box office suddenly declined a little.
Fortunately, another "Jianghu Dragon and Tiger Fight", which was originally supposed to be released, because of Meng Chao's investment, this shootout Jianghu blockbuster played by Deng Guangrong and Zhou Yunfa, the two major film heroes, was specially postponed for a month, in order to avoid being affected by the other three **** at the box office.
As a result, the box office of "Oriental Condor" reached 45 million in a week, and "Autumn Fairy Tale" also reached 48 million, although it was not as exaggerated as "A Chinese Ghost Story", but the two movies still stole many viewers of "A Chinese Ghost Story".
……
It was August 1987.
"A Chinese Ghost Story", which has been released for more than a month, has still achieved good box office results under the repeated attacks of the two ****, and until August 8, it has accumulated a box office of 160 million!
According to this situation, although the box office is not as high as ideal, there should be no problem with breaking through 200 million, which is enough to shoot a sequel.
In terms of personal taste, Meng Chao personally prefers the second part of "A Chinese Ghost Story 2: The Way of the World", the first part tells the love story in the demon-ridden era, and the second part is directly the floating life in the troubled times, and the second part is obviously more outstanding in terms of scene and vision.
And "A Chinese Ghost Story" filmed by Genesis Film Company was once again a great success, and it also promoted Wang Guxian, a newcomer who was not too popular, to the throne, which made many film companies also focus on Wang Guxian!
But now Xiaoxian is already Meng Chao's woman. It was impossible for her to betray Meng Chao, so she pushed the contract of other film companies to ask her to film to Genesis Films, anyway, it is okay to make a movie, but it can't be forced!
Genesis Films is the equivalent of Xiaoxian's agency. As long as the price can be negotiated, the script can be passed, and the plot is new enough, then if the schedule is appropriate, Genesis Film Company will negotiate the filming time with Xiaoxian. After the final negotiation, the brokerage fee will be 20%.
After "A Chinese Ghost Story" was released for more than a month and the box office exceeded 150 million, Genesis Films naturally wanted to release the film in other countries in Southeast Asia.
But in so many countries, it is impossible to go to every stop in the publicity, so the specific country will be decided by Meng Chao!
In the end, the first stop of the publicity, Meng Chao did not choose Dongying, a country with a large population, but chose South Korea!
Because Meng Chao knew that "A Chinese Ghost Story" would set off a movie-watching boom in South Korea, and even become one of the classic movies that influenced South Koreans, so he put the first stop of publicity in South Korea!
After a trip to South Korea and a trip to Dongying. The rest of the small countries have been little more than television commercials and newspapers......
……
At the same time, on August 14th, Meng Chao and Ying Zhijie Film Company's co-produced "Jianghu Dragon and Tiger Fight" was also officially released, and "A Chinese Ghost Story" has been released for nearly 50 days at this time, so "Jianghu Dragon and Tiger Fight" can be said to have taken over.
After avoiding the peak period of the three blockbusters, the final box office of "Jianghu Dragon and Tiger Fight", a gunfight movie played by Zhou Yanfa, Deng Guangrong, and Xie Xian, is also very gratifying.
Under the banner of following the trend of "The True Color of Heroes", the box office was as high as 16 million on the first day!
This makes the relationship between Deng Guangrong and Meng Chao better and better, and Deng Guangrong can indeed help Meng Chao solve a lot of unnecessary troubles when the actors of Genesis Film Company are facing the coercion of some film companies with a corporate nature.
……
A few days later, Luo Qirui, the director of "Autumn Fairy Tale", made a phone call to Meng Chao.
In fact, Meng Chao knew Luo Qirui two years ago. He and his wife are the envy of everyone in the circle, both of them are studying film, and they are also making movies in China.
However, the filming style of the two also tends to be the kind of literary film that expresses the mentality of immigrants, so the two can be regarded as following Shi Nansheng and Xu Ke. The most suitable ******** people.
And Luo Qirui called Meng Chao, naturally not to pass the gear.
He mainly wanted to introduce a talent to Meng Chao, Ang Lee, who had just returned from New York!
Ang Lee was originally Luo Qirui's apprentice when he was studying film in New York, and after graduation, Luo Qirui chose to return to China and look for opportunities to make movies, while Ang Lee stayed in New York with his wife.
But he was unpopular. The second has no connections, and he is still Chinese, so he is naturally out of place in Hollywood, and no one is willing to film with him at all.
Ang Lee endured it for a long time, and continued to watch movies and learn every day, until two months ago in North America after receiving the news that "Autumn Fairy Tale" was a big hit in China, Ang Lee finally saw the future of their generation of filmmakers studying abroad.
In terms of style, the early Ang Lee and Luo Qirui's styles were relatively similar, and they were both more inclined to literary and artistic categories, so Ang Lee felt that the domestic kung fu films and comedy films, which were popular in the market of commercial styles, were not suitable for him.
But he didn't expect Luo Qirui and his wife's "Autumn Fairy Tale" to sell so strongly at the box office, which made him feel that Chinese audiences are gradually able to accept more different types of movies.
So Ang Lee returned.
After Luo Qirui conceived for him, he felt that Genesis Film Company lacked a type of director like Ang Lee, so he planned to introduce Ang Lee to Meng Chao.
And what reason does Meng Chao have to refuse?
To know how great Ang Lee's achievements are in the future, Meng Chao is absolutely clear, for this reason, such a great god wants to enter the Genesis Film Company, Meng Chao is naturally welcome!
However, in order to explain to the people below, Meng Chao naturally couldn't give Ang Lee too much reuse at once, so let him start as an ordinary executive director first.
Of course, this kind of treatment is already a very good treatment for a filmmaker who has never shot any blockbusters!
For this reason, Ang Lee is not dissatisfied. (To be continued.) )