"The marketing plan is already in place. Pen & Fun & Pavilion www.biquge.info"

Inside the conference room, Carla Firth stood at the front of the long table, "The rest is execution." ”

She glanced at Murphy on her left, who only nodded slightly, but did not speak.

Just as Carla Firth always dominated him on set and in post-production, Murphy will also dominate Carla Firth on this occasion to show the authority of the producer.

Besides, the two have already done enough communication in private, and there is no need to repeat it in the meeting.

Carla Firth asked her assistant to distribute the materials to the person in charge of the publicity of "A Song of Ice and Fire: Game of Thrones", and explained that although the quality of the TV series is guaranteed, publicity and marketing are the key to winning enough support.

Such a working meeting would not last long, everything was based on practical results, and in just half an hour, Kara Firth announced the adjournment of the meeting and walked out of the conference room with Murphy.

"I won't send you."

Coming to the elevator hall, Carla Firth said to Murphy, "I had someone contact a Fox reporter, and they were waiting for you outside the building, so you have to say something." ”

"Don't worry." Murphy waved his hand, "I've been ready for what to say." ”

Now that he has entered the publicity period, he has also become high-profile again, making frequent appearances in the media, and this kind of chance encounter with media reporters has been arranged several times before, and each time Murphy will throw out some new news to attract attention.

This time was no exception, as soon as he walked out of the Fox Building, Murphy was immediately surrounded by several reporters, and unlike before, he was mainly talking about George Martin this time.

With the hype of Twentieth Century Fox's "A Song of Ice and Fire" series, George Martin became so famous that he was even called "Tolkien of America" by some media outlets.

"All the adaptations are faithful to the original, Martin was involved in the production from the beginning, and if you read Martin's blog, you know that his excitement is infectious."

Facing the camera lens, Murphy didn't hesitate to start touting, "Game of Thrones is based on a truly great work. George Martin weaves an extremely complex story that spans thousands of miles, characters, and millennia, earning him the nickname 'Tolkien of America' by Time magazine. ”

He adds with a laugh, "I don't mean to trigger a war of words, or to think that he is the whole and the end of fantasy novels, but just to show how good his work is." ”

This interview with Murphy also announced the beginning of a series of frenzied publicity.

Twenty-five days into the air, Fox Cable Network aired the latest trailer for A Song of Ice and Fire: Game of Thrones, with the Raven Guiding the Otherworldly Journey.

This latest teaser flashes a number of characters, with a crow leading the way throughout the trailer.

After the trailer aired, there was a very positive response on the Internet, with many fans believing that the Three-Eyed Raven was in fact a prophet, or the embodiment of an old god, and in this clip, it made a cameo appearance as a guide who led the audience into another world for the first time.

On the penultimate day, Studio Stanton and Twentieth Century Fox released 5 character posters with the Iron Throne as the center of power to the media: Ned Stark, Lord of Winterfell, King Robert? Baratheon, Queen Cersei? Lannister, the dragon lady Daenerys Targaryen, and Ned's illegitimate son, Jon Snow.

The five sit on the Iron Throne in different poses, and each poster is accompanied by a slogan associated with their character.

The adage "Winter falls" couldn't be more appropriate than Ned, Lord of Winterfell; "Killing can make my brain clearer" makes King Robert? Baratheon was more majestic; "Except that each of us is an enemy" makes Cersei, who has her head down, very cold; "I don't have a benevolent heart" with Daenerys's side face with half of her back in the dark sets off a cold and cruel atmosphere......

On the twenty-third day to the bottom, Fox aired an interview with Sean Bean about Game of Thrones.

On the twenty-second day, Murphy's official blog posted a new 60-second trailer, which was hyped up by a large number of undisciplined media - the trailer was epic.

On the twenty-first day, Fox Limited released a 10-minute behind-the-scenes special and invited Paul Wilson, who served as an assistant director, to be interviewed, who learned Murphy's reckless boasting of propaganda and made a list of the top 10 highlights of the show - a lavish cast led by Sean Bing and Jessica Alba, a brilliant storyline, treacherous political intrigue, awesome characters, fantasy series never reached heights, a super-great director, and more.

On the twentieth day, the producer's official blog broke out a panorama of Westeros, and marked it with different captions.

The Great Wall: The blood and souls of many of the Night's Watch have been left behind in this cruel land, but it is here that it stands, protecting the Seven Kingdoms from any threat beyond the North, though the wildlings have always broken through this line.

King's Landing: Far to the south, on the banks of the Blackwaters, it looks rather luxurious, home to the Iron Throne and the root of all intrigues, killings, and dark activity......

On the nineteenth day, the latest extended trailer appeared on the Internet, and all the "players" who will appear in Game of Thrones will sit on the Iron Throne to show their respective desires for power.

On the eighteenth day, George Martin's personal blog featured a desktop with the theme of "A Song of Ice and Fire: Game of Thrones" family sigils, as well as the family crest and proverbs that will appear in the series.

On the seventeenth day, it was time for Sean Bean's personal promotion.

On multiple search engines on the Internet, Sean Bean has suddenly become a popular figure, and a discussion article has appeared on the blogs of many well-known bloggers.

The article also made a special summary, saying that Sean Bean's acting in the movie was very tragic, the characters died in various ways, and were buried alive 1 time, shot 7 times, blown up 1 time, split the body 1 time, beheaded 1 time, hanged 2 times, cut throat 2 times, stabbed to death 2 times, fell to death 2 times, shot 1 time, and crushed to death 1 time......

It's so tragic that you can't look at it directly.

On the 16th day, Game of Thrones-themed food trucks stopped on the streets of New York and Los Angeles, planning to serve a "street meal" to the crowd in the next month. The delicacies sold by these food trucks are all from the book's descriptions, including roast rabbit, flavored roast duck, venison, lemon cake, and more.

On the fifteenth day, half a month before the launch of "A Song of Ice and Fire: Game of Thrones" on the Fox Radio Network, Stanton Studios and Twentieth Century Fox held a preview of the first episode with the participation of professional media reporters and a small number of book fans.

After the preview meeting, various gossip began to circulate on the Internet, but most of them were beneficial to the series.

"There were a lot of people who participated in the preview screening, and the praise came in like a tidal wave, forming a huge momentum, and some people wrote all kinds of reasons to praise the series, but no matter what kind of praise, it will not be excessive, because you will be impressed by its wonderful story, broad worldview, delicate characterization, and various allusions to history. It makes you think, and it makes you enjoy; It amazes you and obsesses you. In the end, no one said they regretted it. ”

Among the people who participated in the preview meeting, there were also some fans of Murphy, who also gave high praise.

"You may watch this series for various reasons, such as: plot tension, death and hope, the icewolf of fate, fantasy elements and fantasy space, family strife, the temptation of power, and deviant sex. Love, brutal violence...... Regardless, it has Murphy's stylistic appearance and blood, as well as darkened DNA. ”

From the beginning of the preview meeting, the publicity and marketing of "A Song of Ice and Fire: Game of Thrones" has entered the stage of bombardment.

Still, even with such a massive bombing, Studio Stanton and Twentieth Century Fox were targeted.

After all, this is a series broadcast on cable TV stations, and if you want to be successful and win more attention with a high reputation, you must first take care of cable TV users.

In general, TV dramas are very popular mass culture products, and there is almost no doubt that TV dramas are more down-profile than well-made and often artistically sensitive.

However, since the beginning of the new century, this rule has been gradually subverted under the impact of American cable stations and TV series such as "Band of Brothers" produced by cable stations.

For cable stations represented by HBO, AMC, and Fox cable networks, customers who are willing to pay for their programs generally belong to middle- and upper-class American citizens with high economic and social status, and serving them well is the king of cable stations.

Therefore, it is not difficult to understand the elitist and heavy taste trend of some TV dramas on cable stations, and the broadcast strategy of "A Song of Ice and Fire: Game of Thrones" is also quite clear, first locking in high-end audiences on cable stations, and then attracting their attention with heavy sensory stimulation, creating considerable word-of-mouth and momentum, spreading to a wider audience, and completing a wider range of dissemination with replays, DVD distribution and online on-demand, becoming a real hit series, and achieving huge profits.

Whether these can be achieved or not will not be known until the opening day of "winter is coming". (To be continued.) )