Chapter 643 Publicity Package
Li Kuo and Zou Pinqing discussed this matter for a long time, and then met Chris Rhodes again the next day. Pen × fun × Pavilion www. biquge。 info
Although Rhodes had already said that there was no way to lower the price, after a day of negotiations, Rhodes finally agreed to reduce the price of a book from $10 to $8.
This concession does not seem to be much, but in fact it is already the ultimate that can be fought for, and this group of Americans is really not easy to relax in terms of price, and every dollar lowered is as if it will kill them......
There is absolutely no way.
So Li Kuo also thinks it's okay for these two dollars......
That's eight dollars......
In this way, in the end, their price is 30,000 US dollars upfront cost, 8 yuan a book.
Because Li Kuo published the book at his own expense, the pricing after the novel was all Li Kuo and them.
However, Li Kuo has not yet figured out what the price of this set of books will be......
This will depend on the specific market conditions after that.
But these are definitely not enough now, and Li Kuo has to talk to them about more things next, mainly the promotion of novels.
In the United States, if there are no novels and movies that are not promoted, bookstores will refuse to sell them, and movie theaters will refuse to release them.
So now "The Fall of the Giant" is not all right after the price is negotiated, and there are more important things to do.
This thing is to find good publicity.
Chris Rod, for his part, still patted his chest and assured that they could do a good job of publicity and other things, of course, this fee must be for them.
"How much does a set of propaganda cost?" Li Kuo and Zou Pinqing have already asked Chris Rod directly.
"You can choose our package, there are three levels of ABC, the highest level is A-level, the publicity cost is 5 million US dollars, followed by B-level, the publicity cost is 3 million, and the lowest C-level, 500,000 to 1 million, you can choose to add or subtract any of the items." Chris Rhodes said.
Li Kuo and Zou Pinqing have also understood before, and for self-funded books, they still have to see what the goal is.
If it's just to evaluate the title, or to show off or something, then it's best to publish the book in some smaller publishing houses, because in this way, you can be low-key, the cost will be less, and you won't really take it out for sale, and you won't use the sales channels of large publishing houses and the national sales network or something.
But if it's really to make money, it's definitely better than a big publishing house.
The problem is that very few people want to make money by publishing books at their own expense.
Because for most people, if there is an opportunity to publish a book with manuscript fees, then they must choose to publish books at manuscript fees, and self-funded books are only rejected by the publishing house, and they will do it in desperation, so that the remaining books will be selected, and there must be no room for making money.
Therefore, if it is to be used to make money, only those who have special confidence in their books and do not believe in evil will choose to publish their books at their own expense.
It's not easy to make money......
Li Kuo and Zou Pinqing are now starting to struggle here again and then go to find the things in it, to see if there is any place that is a trap for Rhodes, and to see if they can find something that is unfavorable to them.
Then they studied it carefully and found that the statement put forward by Rhodes actually has a certain degree of preferability.
In addition, such publicity packages also have a certain influence.
…… Of course, Rhodes and they are not philanthropists, although the methods they put forward have a certain degree of usefulness and are still relatively used, but after all, in order to make money, there are more inflated places.
So after careful study, Li Kuo slowly had a plan in his heart.
Soon, Li Kuo and the others found Chris Rod again, and then told him that they needed to buy a promotional package.
After hearing what Li Kuo and Zou Pinqing said, Chris Rod was very happy: "Really? It's amazing, my friend, that you've figured it out! How, do you need a Class A package? ”
He already felt in his heart that Li Kuo had the kind of confidence in his book, which was obviously not pretended, it should be fearless.
Although Rhodes doesn't know where Li Kuo came from to be so confident, since he has this kind of confidence, he must not be stingy with the promotion of his book.
As for how much money they make, it must be a high-level package, such as A-level that is more profitable.
So he's looking forward to it.
"I'm going to buy a C-level package, and the full cost is about 800,000!" Li Kuo's words made Rode's sales drop by half: "Why don't you come more?" You have to know that we always spare no effort in publicity, just like Hollywood movies now, if you look closely, you will get a fact - these siege Hollywood blockbusters, will spend half of the money on publicity, so, man, tell me you know the importance of publicity! Tell me, you're going to come to an A-level package. ”
"No, I'll still have a C-level package, and the specific items are all here." Li Kuo gave him a piece of paper with the propaganda project they needed.
Rod muttered: "But this will make your propaganda useless, buddy, believe me, I have experience, the greater the investment, the greater the return." ”
Li Kuo shook his head and refused.
…… So, in the end, they negotiated a cooperation project of 800,000 US dollars, which is a cooperative promotion.
Li Kuo also had a pain in his flesh.
This 800,000 yuan, converted into RMB, is more than 5 million!
That's a pretty scary number.
You must know that in the past few years, the manuscript fee for Li Kuo's novels and a book was only a few million at most...... So if these five million are wasted, it really hurts to think about it, and it will be very humiliating.
But Li Kuo is definitely going to spend more than the five million money now.
Li Kuo chose package C, and the most important thing is that there are things he wants to do by himself, and some advertise that he plans to do it himself.
To say that in a place like the United States, where you are not familiar with life, and you still want to promote novels by yourself, it sounds really a bit unbelievable, but Li Kuo is like this, he has already made a decision.
The method of propaganda is to publish some viral marketing videos that he wrote down in his previous life, and at the same time, he also has a recent public opinion accelerant that can be used in the United States.
These are the methods that Li Kuo has come up with, and if he can make a big fire on the American side, it will be logical on the European side.
Now, there is not much time left for Li Kuo, but he will do what he should do, and the rest depends on the will of God......