Chapter 223: Advertising Endorsement

The recording of "Stand Up" only took Shen Lian one day. In the case that Jackie Chan, Han Hong, and Sun Yanzi have all been recorded, Shen Lian was also stimulated, showed his best state, and completed the recording of the song smoothly.

After participating in the Academy Awards, they are about to leave for the United States, advertisers have recently held business activities, Hugoboss's new suit advertising shooting took Shen Lian 3 days, and on April 2, a grand new product launch conference was held, as a global spokesperson, Shen Lian must also appear at the venue in Beijing.

The new product launch of international famous brands has attracted much attention. In addition, the spokesperson is Shen Lian, a popular little king known for his noble temperament, and Shen Lian's latest advertising campaign will also be released at the new product launch conference, whether it is for the entertainment industry or the fashion circle, this is a show worth paying attention to.

At 9 o'clock in the morning on April 2, before the new product launch conference began, reporters from major magazines inside and outside the venue were already ready with long guns and short guns, waiting for the appearance of the main owner.

Shen Lian came to the backstage early, and HugoBoss was his main sponsor. The amount of sponsorship is the largest. Under normal circumstances, Shen Lian almost unconditionally agreed to their requests.

"The next part of the process is that the models will go on stage one after the other, and you will end up wearing this outfit on stage. No problem, right? Yan Zheng, head of HugoBoss Asia, asked.

Shen Lian's suit today was specially ordered for him by Hugoboss, and it was released in limited editions all over the world. The color decoration is gray, which is very suitable for Asian yellow skin, which can enhance the face and temperament, and is very simple and smooth in terms of details.

Shen Lian's eyes are very attractive and full of attraction, and if you are not careful, you will be intoxicated by them.

"Okay? Okay, we're almost getting started. Looking at the works of his company's designers, Yan Zheng said a little impatiently, he felt that Shen Lian was just right to wear a suit, just to be able to show his figure and charm, compared to him, although the models have better figures, but their temperament is still a little insufficient.

"Well, no problem." Shen Lian replied in the affirmative.

The lights in the venue began to dim suddenly, and experienced reporters began to scramble for seats to get their best, and as the first model walked out, the atmosphere began to heat up.

In a certain way, it is relatively easier for male models to focus on clothing, while female models on the catwalk, it is likely that men's eyes and focus are on the model's **.

A total of 34 models walked out one after another, and the on-site host also used very professional language to introduce the artistic conception contained in each clothing to the reporters and fashion circles on the scene.

"Alright, up." Seeing that the distance was about the same, the staff said to Shen Lian.

The lights of the whole audience were focused on Shen Lian, who appeared last, and he did not disappoint, he walked out with his hands in his trouser pockets, and his elbows just propped up the curve of the suit. Under the blowing of the hidden blower, although it is a little messy, it has a unique charm and looks very beautiful.

Now the most popular male actor in the domestic entertainment industry, Shen Lian. Shen Lian is known as a beautiful man with no dead ends in the circle. Its elegant temperament also complements HugoBoss. Inspired by designer Sven McQuardt's dusty blurry photographs, this outfit is reminiscent of sun-kissed photographs taken during travels. In the elements of the journey, modern urban elements and its own classic connotation are added. The host introduced to the reporters at the scene.

After standing in front of the camera for about 20 seconds, Shen Lian turned around and walked back to the backstage.

"Wow, I have a lot of potential to be a model." The staff complimented.

"The main thing is that the clothes are really decent." Shen Lian praised.

"Next, I would like to invite our head of the Asia-Pacific region, Mr. Yan, and our global spokesperson, Mr. Shen, to speak." After introducing each costume, the host shouted according to the process.

"Let's get out." Yan Zheng made a "please" gesture, and walked to the front desk with Shen Lian.

As soon as Yan Zheng and Shen Lian appeared, the reporters handed over their long guns and short cannons and began to scramble to ask questions. Both of them are battle-hardened people, and when they looked at each other and smiled, Yan Zheng stopped the reporters' quarrel.

"Everyone, ask one by one." Yan Zheng calmed the reporters.

"May I ask how much is the endorsement fee for Shen Lian's endorsement of Hugoboss, an international brand?" Sure enough, this is undoubtedly the most important concern of the general public. In fact, taking more and taking less has nothing to do with everyone, but most people still want to use this matter as a talking point.

"The specific price should be satisfactory for both of us. We have done market research on Shen Lian of the pot, and the conclusions we have come to make us very confident in the advertising value of Shen Lian. Yan Zheng avoided talking about advertising costs, but only said that the price was satisfactory to both parties.

"Shen Lian, there are rumors that the endorsement fee this time has broken 10 million, right?" It can be seen that the reporter's news is still very good.

"Where did you get the news?" Shen Lian made a surprised expression. Cheng Dù must have vetoed this rumor.

"Do you have anything to say about this hand-in-hand between the two sides?" Another reporter asked.

"We believe that this will be a long-term cooperation, and Shen Lian is the spokesperson who has been carefully selected by our brand to best match the brand's temperament. We both want to get the most out of our respective brands. Yan Zheng said.

"Hopefully the money spent on me is worth the money. It can effectively increase the sales of HugoBoss. Shen Lian was concise and to the point.

After answering this question, the new product launch conference can be regarded as a temporary end. For a long time in the future, Shen Lian will have a close connection with this brand.

After the end of Hugoboss's new product launch conference, Shen Lian's other advertisers also seized Shen Lian's last time in China to find Shen Lian to shoot new advertisements. Longines Watch invited Lin Zhiling, who participated in the role of Xiao Qiao in "Red Cliff" and attracted a lot of attention, to partner with Shen Lian to shoot a new advertising campaign. Zhang Ting didn't know what means to pass guò, and successfully recommended Song Qian's partner Shen Lian, who had a fairly sunny image, to shoot a new issue of NB running shoes advertisement. Although the remuneration is not high, it is also the first job that Song Qian has received since signing the contract, and the excited little girl has been happy for several nights. Actress Zhang Manyuye signed a contract with Audi and filmed a new advertising campaign. However, because of the schedule, the shots of her cooperation with Shen Lian were all computer image synthesis, and the two did not actually meet. Mentholatum's advertising creativity is still in the process of being made, but Shen Lian has expressed his willingness to continue to partner with Yang Mi, and I believe that the advertising department will also consider it. Lukfook Jewellery's sales have increased significantly after signing Shen Lian and Liu Yifei, the golden boy and girl, and naturally there is no plan to change the spokesperson, and the newly planned advertisement is planned to be filmed after Shen Lian returns to China.

After dealing with the advertising matters, Shen Lian came to Hong Kong to participate in the annual Academy Awards.