Chapter 121: Happy Ghost Summer Vacation
The broadcast of "Run, Brother" was also the time when Meng Chao's third film "Rich and Powerful" was drawn, and the movie was also released for more than two months, anyway, according to the due box office growth of the movie, it will not be released for such a long time.
But after a scolding war about this movie took place in the middle, Meng Chao became famous with a few hundred words of content without swearing, and became a god-level figure in the minds of countless netizens.
And the movie "Rich and Powerful" was also driven by this, and the box office began to rise wildly from May, and it slowly stopped for a period of time after the release of "The True Color of Heroes".
In the end, it was inevitable that the painting would be completed until the beginning of July.
However, many netizens regretted that the box office of "Rich and Powerful", a rare family comedy movie in China, stayed at 97 million and never broke 100 million!
However, this result has made Meng Chao very satisfied, enough to make a few more sequels, anyway, there are "Rich and Powerful Again", "Rich and Rich Again", "Rich and Rich", "Rich and Rich" and "Rich Happy Ghost".
These movies are basically comedies based on the families of Dong Bi and Shen Dianxia, although the latter two have changed some characters, but the structure of the movies is still the same, they are all from the parents' shortcomings, windfall and family warmth.
In terms of quality, this series of movies are good pastimes, although there are not too many scenes and big stars, but they have a unique charm, if each of these sequels can create a box office of more than 50 million, then this rich series can be regarded as a classic case of small and broad in the film industry.
However, the previous three movies went from 50 million to 90 million, and then to 97 million, and they were never able to break 100 million, which also made "The True Color of Heroes" the only movie that Meng Chao has broken 100 million at the box office before it was painted.
This can also understand why so many filmmakers, media and ordinary audiences attach so much importance to "The True Color of Heroes"!
……
According to the analysis of a well-known Chinese economist, in 1986, the proportion of food expenditure in the total consumption expenditure of domestic households was getting smaller and smaller.
In other words, this year's Engel coefficient ratio is much smaller than last year's!
The proportion of money in the hands of ordinary residents for food and clothing is getting smaller and smaller, which means that they have more and more spare money in their hands, and the spiritual consumption of watching movies and buying records is undoubtedly except for those crazy die-hard fans, most people will not consume until they have spare money in their hands.
This is also the reason why Meng Chao's counterattack was supported by the government authorities, because people began to have spare money in their hands to spend spiritually, so the legitimate movement became more necessary.
Perhaps this is the case, so "The True Color of Heroes" was able to create an astonishing 120 million box office in June 1986!
You must know that this box office is not the box office of the whole month, in fact, "The True Color of Heroes" waited for the premiere on June 7, and it was only at that time that it began to have box office revenues.
So this is also the reason why some filmmakers speculate that this movie will create the highest box office of Chinese films at present, that is because from the current situation, the total box office of "The True Color of Heroes" basically cannot run away from 200 million in China, and now many people are waiting to see how much it can reach after 200 million!
And because the market economy and the film market are getting better and better, basically since 1986, there are new movies made by film companies every month, but since the middle of June, basically all the new films of film companies are postponing their release time!
The reason is to avoid the fact that the lethality of "The True Colors of Heroes", which can be called a masterpiece, is too strong, and with such a strong box office gold attraction, if its movies choose to be released at the same time as "The True Colors of Heroes", they are undoubtedly looking for death!
So it is precisely for this reason that after some old movies were gradually drawn at the end of June, starting from July, "The True Colors of Heroes" was left in the cinemas of Huaxia!
Although there are also other movies scheduled, because the box office revenue generated is obviously not as good as "The True Colors of Heroes", the release time of these movies has been adjusted to midnight or morning and noun, and the result presents a form that can only give way to "The True Colors of Heroes"!
Seeing such a situation, Meng Chao couldn't help but have a plan in his heart!
Now that the college entrance examination is basically over, the senior high school students have been liberated, but after a while, it will be the summer file, and those small film companies may be afraid of competition, but the movies that should be released by several large film companies will definitely be released, after all, the summer file can grab the box office.
So this period of time is a blank period, and it is impossible for a movie "The True Color of Heroes" to occupy all the box office markets, so the release of new movies at this time is a death and a future life!
……
July 5, 1986.
After considering the results, on this day, Meng Chao held the premiere of the new movie "Happy Ghost Summer Vacation".
This movie is a sequel to his first film "Happy Ghost" released in November last year, and it is a very meaningful series of movies for Meng Chao's film life.
So on the day of the premiere, Meng Chao still invited a lot of media reporters and film critics to come, because "The True Color of Heroes" was really successful, so these people gave Meng Chao enough face, and basically came as soon as they were invited, even if it was director Li Hanxiang of Shaw Brothers, Cheng Long and Hong Jinbao of Golden Harvest were also present in person.
Although "Happy Ghost Summer Vacation" is only a small-budget campus comedy, but because the production company is Genesis Film Company, because the producer and producer are Meng Chao, these people dare not give face, in fact, Meng Chao has already gained a firm foothold in the film industry at this time with the two masterpieces "Taking the Wrong Car" and "The True Color of Heroes"!
Gao Zhisen appeared at the premiere as the director of "Happy Ghost Summer Vacation", and now he has been important to Meng Chao and can be on his own, and Meng Chao promised him that in addition to the director's salary, there is also a share of box office revenue, which also makes Gao Zhisen very grateful to Meng Chao.
In the parallel world, Huang Baiming is Gao Zhisen's mentor, so Gao Zhisen followed Huang Baiming to shoot movies for many years, and it was not until 1994 that he began to stand on his own, and filmed a "I Have a Date with Spring" with a good box office and reputation.
However, at that time, Huang Baiming's Oriental Film Company and Oriental Cinema Line had already developed well, so from this point of view, Gao Zhisen was still a good man.
And now his mentor has become Meng Chao, so Gao Zhisen naturally wants to try his best to be loyal to Meng Chao!