"Brother, to put it mildly, in the entire Korean broadcasting industry, no one understands the potential of the Chinese market better than me. Pen, fun, pavilion www. biquge。 info”

Park Jung-hyuk changed his cautious and modest attitude just now, and became flamboyant and confident.

His change made Kim Young-hee very uncomfortable. Especially his words, which made Kim Young-hee frown even more.

Ever since discovering China's rapid economic progress and the lack of progress in the MBC, Kim Young-hee has been studying the Chinese market.

Until then, he had always felt that he was the authority on the Chinese market.

Unexpectedly, here, it was seriously provoked by Park Jung-hyuk.

"Hehe, what, Pu PD, you have also studied the Chinese market?"

Park Jung-hyuk propped his arms on the table with his elbows bent, staring directly at the person opposite, speaking lightly but confidently.

"There is such a big cake around you, as long as you don't have a bad eye, you won't notice it. It's a pity that many people see the deliciousness of the cake, but they don't realize that if you want to eat it, you still need certain skills. ”

Kim Young-hee was a little surprised, but he didn't expect Park Jung-hyuk to have such a cautious attitude.

His research in the past few years has not been done in vain, and he has already had a deep impression of China's variety show market.

In Kim Young-hee's eyes, China's variety show production is incomparably backward.

Not to mention that compared with South Korea, even Taiwan, Bay, Hong Kong and other regions that have been gradually eliminated are also ranked ahead of them.

With advanced production experience, concepts, technology and talents, the Chinese market is equivalent to opening the door unconditionally, like a concubine waiting to be blessed by the emperor.

This is also the reason why he was full of confidence just now and wanted to pull Park Jung-hyuk and do a new business together.

"I didn't expect Park PD to be so conservative at such a young age. I have done detailed research on the Chinese market and consulted with some experts on China. In my opinion, this market is like the Middle East oil back then. There is great treasure in the void, but there is no ability to mine and protect. As long as we concentrate on the technical advantages, it is easy to knock on. ”

Hearing him say this, Park Jung-hyuk realized how superficial the South Koreans' perception of the Chinese market was at this time.

This also clarified his idea, that is, he could only pull Kim Young-hee into his chariot.

And he will definitely not act with such a blind person.

"Brother, you are a senior of the Arts Bureau. It stands to reason that those of us who are younger generations need to learn from you. But for the Chinese market, I have to say that my brother's cognition is only superficial. ”

Kim Young-hee's face instantly turned cold, but he didn't turn his face immediately because he was afraid of Park Jung-hyuk's identity.

"Hmph, Park PD, you're very confident."

If it is an ordinary junior, it is estimated that Kim Young-hee's slap has passed at this time. Anyway, Korean society is like this, and being beaten by seniors is also in vain.

But the person on the other side can't, that's one of the most famous PDs in South Korea in recent years.

When it comes to popularity and popularity, Kim Young-hee is far inferior to others.

Moreover, he is about to do things under the hands of others, and his confidence is naturally insufficient.

Another is that what Park Jung-hyuk's reputation is in the Arts Bureau, Kim Young-hee is not unheard.

This kind of mad dog-like guy, Kim Young-hee is sure that if he does it himself, he will definitely not endure it.

It is natural for seniors to beat their juniors, but if their seniors are beaten by their juniors, will he still have the face to live in the world?

In the face of Kim Young-hee's ridicule, Park Jung-hyuk was still calm and light-hearted, and began to popularize the lack of understanding to the other party.

"Brother, your current attitude is very telling. If you're going to make a show in China in this way, I'm sure you're not going to survive in that market for long. ”

In his previous life, he liked to watch variety shows, so even those programs that China has imported copyrights, Park Jung-hyuk occasionally pays attention to them.

Through various news channels, he also learned about some lace.

According to what he knew, the Korean producers who entered the Chinese market were very arrogant at first. For the Chinese staff who studied with them, they were often beaten and scolded and rude.

No way, who says that people have the advantage of technology and experience?

In order to learn advanced experience and technology, the Chinese staff had no choice but to swallow their anger and immerse themselves in hard study.

But in this world, no one wants to be the third grandson.

At the beginning of the reform and opening up, for the sake of economic construction, the Chinese used to show the greatest enthusiasm to investors, experts, professors, scholars, etc. from all over the world, just to learn advanced technology.

At that time, how could they have suffered more humiliation than the staff of the television station?

Even then, didn't the Chinese survive.

When China's economic construction has gone up, its technological progress has progressed, and its brilliant economic achievements have attracted the attention of the world, the whole situation has been turned upside down.

In the production of variety shows, the same is true.

Especially after being a Korean in this life, Park Jung-hyuk understands the temperament of Koreans better.

When he is stronger than you, he will be arrogant and rude; When he is inferior to you, he immediately grovels, speaks wisely, and is easily despairing.

If the Chinese market is developed according to Kim Young-hee's idea, it is estimated that the South Korean side will inevitably suffer the same experience as in the previous life.

When the Chinese side learns the experience and technology, they will definitely no longer be able to tolerate their arrogant attitude and kick them away.

Many people tend to forget the fundamental truth that the market determines the economy.

Perhaps China does not have advanced experience and technology in the production of variety shows, nor does it have so many talents. But it has two things that South Korea can't match by any means, and that is the market and capital.

Compared with the market and capital, the technology and experience mastered by the Korean side can only be regarded as in a position of service.

If you can't correct your mentality and try to grab benefits within the scope of your own knowledge, but vainly try to control the Chinese market with a small amount of money, then the fate of Kim Yingxi and others will definitely not be better.

At least in Park Jung-hyuk's memory, the variety show production company established by Kim Young-hee and others later became a service contractor for Chinese television.

That kind of status is the same as that of Korean TV drama production companies and variety show production companies, there is no difference.

I have been both Chinese and Korean, so no one knows China better than Park Jung-hyuk and knows how to deal with and do business with Chinese.

With this advantage, when facing Kim Young-hee, Park Jung-hyuk has too much room to play.

In the following time, he said a lot.

Many of these things are some unspoken rules that only Chinese can understand, which also opened Kim Yingxi's eyes and finally identified with him.

Seeing that Kim Young-hee finally had a tendency to bow his head, Park Jung-hyuk decided to completely convince him from a professional point of view.

"When we go to the Chinese market to produce a program, it seems that we have advanced experience and technology, but this may not necessarily work. For example, China and South Korea are culturally similar, but they are by no means the same. If we ignore this and blindly copy the Korean experience, it will be difficult to succeed. For example, the Korean seniority system and uncle jokes are very interesting to do here, and they can also make the audience laugh. But if you go to China, it will be inexplicable to the audience. Again, the qualities that the Chinese uphold are deep and introverted, humble and gentle. So when watching Chinese movies, you can find that their actors are more introverted in terms of acting skills. Unlike us, there are a lot of exaggerated movements, words, expressions, and so on. But with such a character quality, when making a show, it is difficult to make the kind of laughing fruit we imagined. How to adapt to the Chinese audience and produce the same smooth and wonderful program requires a deep understanding of Chinese culture. ”

Park Jung-hyuk had watched a lot of Chinese programs that had purchased Korean copyrights in his previous life, so he knew that not all programs that became popular in South Korea would definitely be equally popular after they arrived in China.

For example, "Two Days and One Night", which is the No. 1 in the world in South Korea, went to China to produce two seasons in a row, and even changed two TV stations, but all of them failed.

The reason for this is simple, it's just that no one has thought about it.

South Korea is a relatively well-developed society, and urbanization has reached a certain point.

The long and busy city life has made Koreans interested in the outdoors and the wild lifestyle.

This is the basis for the existence of "Two Days and One Night".

But not in China, because China's urbanization has just begun to accelerate, and there are still many people who have not completed the transformation of their thinking and consciousness from rural to urban.

Just imagine, a person who still has an impression of remote mountainous areas and backward rural areas in his mind or in his bones will see the commonplace situation in "Two Days and One Night", how novel will it be?

Why was it that after the Chinese version of "Runningman" was made, it was so popular despite the clumsy selection of members and the way it was filmed?

That's because this game occupies a new, strange, and youthful fashion reason, which is very consistent with the development trend of Chinese society at that time.

In the same way, the popularity of "Where Are You Going, Dad" is also inseparable from this reason.

On the other hand, other programs that are very popular in South Korea do not perform as well as they should in foreign countries.

This is because as a mature society, what Koreans need is to settle and integrate, to think about the problems in society, and then find solutions.

Looking at Korean film and television dramas in recent years, including variety shows, which have repeatedly achieved good results in social reality, you can understand one or two.

And why is a show like "Runningman" so popular in China and Southeast Asia?

That's because these places are relatively backward places compared to South Korea.

itself is in the stage of vigorous development, so it is natural to be more interested in high, new, and strange programs.

didn't think about such an important factor clearly, and rashly went to China to produce a show, Park Jung-hyuk really didn't think about Kim Yong-hee's rashness.

Now, in order to convince Kim Yong-hee, Park Jung-hyuk began a strong indoctrination.

His arguments were well-founded and supported by realistic evidence, which soon made Kim Young-hee's mind change dramatically after the storm.

Park Jung-hyuk knew that he had a new helper in his career. (To be continued.) )