Chapter 60: A Conversation Alone
There is no need to repeat how hard Marvel's days are, as long as you think about it, in the 90s, Marvel sold the copyrights of many protagonists such as "Spider-Man" and "X-Men" like cabbage, and people will understand what Marvel has become.
If it weren't for the fact that the salaries of employees were about to be paid, Marvel's decision-makers would not have sold the copyrights of its most popular heroes cheaply.
However, in fact, Marvel began to peddle comic book heroes to film companies in the seventies, and of course, some heroes who were tepid in the comic book market. The real trump cards were sold in the nineties when they couldn't stand it anymore.
DC Comics was acquired by Time Warner in 1969. It can be said that Time Warner's vision for the cinematization of comic book heroes is still extremely sharp.
However, it's a pity that Warner keeps going back and forth on the screen, and only the two DC heroes "Batman" and "Superman" are on the screen.
The most ridiculous thing is that as of 1984, no superhero movie has made it into the top 10 at the annual box office, and it's a good thing not to lose money.
The depression of superhero comics and the low level of special effects of movies have caused manga movies to never meet the psychological expectations of the audience and Warner management.
Caesar certainly knew that "Batman 2" in the last year of the eighties would soar and become the first comic book film to win the box office of the year.
Producers don't care what critics say, they only care about box office numbers. Although Caesar is a rookie director with only one film, he also treats film critics as shit.
Although Caesar is a director, he will always look at things from the perspective of a producer. He always only cares about what the audience likes to watch, as for what the critics say? You can say whatever you want, and whatever you say is the end of the egg.
Therefore, buying DC from Warners is the best opportunity now, and after "Batman 2" gets $400 million at the box office, there will be no talk about it.
The next acquisition opportunity will have to wait until 1997, when the thunderous work "Batman and Robin" came out, which was the second depression period of comic book films.
It was this "Batman and Robin" that after the production and publicity costs were removed, the box office that stood on the verge of losing money scared the courage of Hollywood producers, and no one dared to touch the comic book movie since then.
It wasn't until "X-Men" and "Spider-Man" came out one after another with gambling-style courage and finally became box office hits that comic book heroes re-entered the big screen one after another.
However, this gap period from 1997 to 2000 was only less than four years, and it did not deal any substantial blow to the studios' enthusiasm for manga films.
So, Caesar's best chance to buy DC is before the release of Warner's "Batman 2".
At this time, DC, as a subsidiary of Time Warner, could not sell comics at all and was on the verge of bankruptcy. Time Warner can no longer support such a loss-making subsidiary.
The funniest thing is that DC's management asked for Marvel's banner and wanted to sell a large number of heroes' copyrights to Marvel's side, but Marvel rejected it as garbage.
Caesar, as a prophetic reborn, was about to laugh and pee when he watched from the sidelines, one who begged his grandfather to tell his grandmother about the gold as cabbage, and the other who treated the gold directly as shit, and his disgust was undisguised......
It can be said that if you want to buy Marvel and DC, you have to start before the end of the eighties, and after this village, don't think about any stores.
Seeing that the time is approaching July, it is about to be the premiere day of "Max Payne's Death to the End".
The acquisition team, which has been busy for half a year, finally brought good news, Caesar personally acquired Marvel for $170 million, and recovered all the copyrights sold by Marvel, including buying out Marvel's debts.
Marvel's original owner from the casino city had long wanted to get out, and he bought Marvel at a premium from Martin Goodman, thinking that he could make money every day, but unfortunately, looking at the depression of today's comic industry, and then looking at the way DC and Marvel survived by selling copyrights with their lives, this comic company is a bottomless pit.
Caesar's memory of billionaire Ron Perryne, who once took over Marvel from the gambling tycoon for $85 million, filed for bankruptcy in 1996......
This was the general situation of comic book companies before the millennium------ to get through the days.
At the end of the 80s in Caesar's previous life, Ron Perryne bought Marvel for 85 million, which was rated as a sky-high purchase at that time, and now Caesar has bought it five years ahead of schedule, with a premium of 170 million US dollars, and even bought out the debt.
This kind of trick can only be done by Caesar, the prince of money printing certified by Fortune magazine.
You know, no one but Caesar knows when the comic book industry will end, and the takeover by Ron Perryn at the time was also a gamble.
Ron Perenne made his fortune by buying, whether it was a stock or a business, buying low and selling high...... He doesn't know how to operate at all, and to put it bluntly, he's a bad guy with good gambling luck.
Caesar's acquisition is currently extremely secretive, and Caesar is afraid that this news will impact the box office of his debut film, and even signed a confidentiality agreement with Marvel, which is valid until the film is released.
Caesar took the team of lawyers and Elizabeth to Marvel headquarters on the day of the signing, and announced on the spot that all employees would be retained, and the salary would be temporarily increased by 10%.
Then, to the cheers of everyone, Caesar led the lawyer into Stan Lee's office for a secret conversation.
The first is a non-disclosure agreement that Stan Lee will not be able to repay if he breaches the contract, and it will be put on the desk by the lawyer.
"What I say below will be an absolute trade secret, and any leakage, even rumors, will ruin my layout, so if you want to create and witness the glorious future of Marvel with me, please sign this agreement, and then listen to me give you a detailed explanation.
If you're not interested, then I'll just excuse you and we'll turn around and go. β
Stan Lee, 62, with a full mustache, looked at Caesar and the lawyer in confusion, picked up the non-disclosure agreement on the table and read it carefully.
He then picked up the phone and called his lawyer, and Caesar waited patiently, making himself a cup of coffee for himself, the lawyer, and Stan Lee.
Fifteen minutes later, Stan Lee's lawyer arrived, and after confirming that there were no legal traps, Stan Lee finally signed out of curiosity.
When the lawyers on both sides left the room, Caesar breathed a long sigh of relief and spoke unhurriedly with his coffee.
"Actually, I could have kept my plans hidden from you, but I'm afraid of accidents. I'm afraid you don't have confidence in my acquisition, I'm afraid you're poached. So I had to do something against my will.
What do you think? That's enough to show my importance and respect for you, right? Caesar put down his glass, looking like a foul fart.
Stan Lee couldn't help but laugh, and he realized that the young man in front of him had a mischievous temperament that made it difficult to get angry, in addition to being too young.
A smile can be a grudge or a closer distance between strangers.
Seeing that a good atmosphere of communication had been established between the two sides, Caesar immediately went straight to the point.
The future of comic movies, the Marvel Universe, the Avengers, this is the most basic plan.
Then there is DC, Caesar once again proposed a universe of Marvel and DC fusion from the premise of DC's successful acquisition, and he asked Stan Lee to imagine Superman, Batman, Iron Man, Spider-Man, Captain America and other popular heroes appearing in the same movie, facing various threats and challenges from the depths of the universe.
Stan Lee was overwhelmed with excitement by Caesar's graphic description. In fact, it has always been Stan Lee's long-cherished wish to have his heroes appear on the big screen.
As the father of many Marvel heroes, he has ideas about the Marvel Universe and the Avengers.
However, Caesar is describing a future that even he didn't dare to think about, the joint universe of Marvel and DC......
Stan Lee's face was incredulous, as he saw the astonishing ambition and imagination of this immature-looking but temperamental young man.
More surprisingly, however, Caesar explained why it was kept secret.
"DC is in the hands of Time Warner, but the shareholders are wailing about the losses that have been lost. So I'm also getting very happy with the negotiations to buy DC. Why keep this plan a secret? I'm afraid that Time Warner will reject all offers after the leak......
I'm really not afraid that their lions will open their mouths, a billion? Billion? I don't care. The only thing I'm afraid of is that they don't sell it, but keep it for themselves to make comic movies. That would ruin my plans for the United Universe.
While the Marvel Universe alone is not bad, the United Universe is what I want the most. And what I hope most is that this plan will be kept secret until the production of our first United Universe movie begins to be made. After Caesar finished speaking, regardless of Stan Lee's surprise, he got up and poured water with a dry mouth.
It took a long time for Stan Lee to come to his senses.
In addition to ambition and imagination, Stan Lee also saw Caesar's ability to act and decisive.
At the same time, I also feel warm and proud of the importance that Caesar attaches to herself.
In this business society, after the company is acquired, in order to be able to control the company thoroughly, there is no need to look for examples of employees being fired and replaced.
The so-called office politics can also make onlookers disgusting, no worse than officialdom.
Caesar is also a man who started out in comics, and although he is not a superhero comic, he cannot be said to be a layman.
Replacing Stan Lee, the core of Marvel, is normal from the perspective of better control of Marvel.
Because everybody knows that Stan Lee is an uninhibited temperant.
Unexpectedly, Caesar not only did not replace Stan Lee, but even reused it even more.
The end result was that Stan Lee joined the team that bought DC, mostly lobbying.
Who made many of DC's cartoonists and management friends and acquaintances with Stan Lee?
Whether to sell DC, although these DC veterans say it or not, Time Warner can't ignore these voices from the lower levels when making decisions.
[Restore fΓΉ normal update time ~ ask for collection and recommended tickets to celebrate]