Before the release of "Sahara Cavalry", this work attracted much attention, and the overseas market also showed a thriving scene, 45 countries and regions around the world bought the distribution rights of the film for the first time, and decided to adjust their premiere times according to the release time in North America, so that domestic audiences can meet the film as soon as possible. Although the www.biquge.info of Pen, Fun, and Pavilion is not a simultaneous global premiere, it is not far away, and such treatment is completely in accordance with the summer works.

In contrast, before the release of Sin City, only two countries and regions, the United Kingdom and Germany, decided to introduce the distribution rights, and even then, there is still no exact screening time, and it will be necessary to wait for further media comments after the premiere to decide. Obviously, the overseas market still has reservations about such a work with a unique style and a mediocre cast. There is really a world of difference in such treatment.

However, the highly anticipated and disappointing works have always emerged in the long history of film, and such box office duds appear almost every year, with rare exceptions. This year, the "Saharan cavalry" became the first victim.

After its early landing in eight countries – Australia, Greece, Egypt, the Netherlands, New Zealand, the UK, Spain and Russia – the media reviews were gloomy and the box office performance was even more dismal, with the best-performing UK market grossing only 1.8 million over the weekend, while none of the other seven countries and regions were able to exceed 1 million at the premiere box office – technically speaking, most of them were below 500,000.

The opening weekend box office in a single region of the overseas market could not even break a million, and no expertise was required at all, even if ordinary people knew that the box office of the film was completely finished.

Although people have long been mentally prepared for the poor box office performance in North America, and the possibility of the "Sahara Cavalry" wanting to explode overseas is not high, but seeing such a performance, the media is still shocked - "This work is really bad, but it is not terrible to this extent, right?" Could it be that the throne of the best bad movie of the year has been booked in advance? ”

It's too early to call "Sahara Cavalry" the best bad movie of the year, after all, it's only April; However, if it is the worst film of the year, I'm afraid no one will object.

The investment of 160 million US dollars, only in North America has cost more than 50 million publicity expenses, and the publicity investment in overseas markets continues to increase, just from the official cost data of Diorama Pictures and Baldwin Pictures, this work has been entangled in more than 200 million funds, and those figures that have not been announced to the public, I am afraid that it will be even more terrifying, industry professionals estimate that this work has burned at least 240 million US dollars.

The sensational premiere in the United States, star-studded and topical; Publicity activities throughout the United States, inspiration and discussion; The propaganda offensive of fatigue bombing runs on a continuous axis and never stops...... At its most exaggerated, you can see the news about the "Sahara Cavalry" on five different programs in one day, including interviews with Matthew and Penelope, including reports on movie highlights, including love trivia between Matthew and Penelope, and so on, and that's just the TV part, and if you include print media, then the number will continue to rise.

But even under such a strong momentum, when everyone thought that the box office of the movie was about to fly into space on a rocket, the box office of the movie still became a tragedy, a complete tragedy, Shakespeare's four major tragedies are incomparable, and the degree of misery has begun to snow in June.

The "Sahara Cavalry" eventually landed in sixty-one countries and regions overseas, but the cumulative box office of none of them exceeded the threshold of 10 million, not a single one! Even if the ending is described as heroic, it is not enough to express the degree of shock.

The highest box office performance is the third largest box office market in the world, the United Kingdom, where the "Sahara Cavalry" has achieved a box office of 7 million US dollars, becoming the largest box office in the overseas market of the film. Seven million, looking at such a number, I couldn't even vent my anger, only a ridiculous and empty wry smile, helpless.

What's even more ridiculous is that the UK is the only one among the 61 overseas countries and regions that has crossed the 5 million threshold at the cumulative box office. The only, the only, the small, the lonely area.

Needless to say, this is the epitome of the overseas box office market of the "Sahara Cavalry".

In the end, "Sahara Cavalry" received a total box office of 33 million in overseas markets.

The Waterloo of the North American box office indicates that the "Sahara Cavalry" needs to achieve at least 400 million box office in overseas markets, which can ensure that it does not lose money, and this is the most optimistic estimate, considering the money burning of the film promotion department, it may be 500 million data to meet the demand of "no loss".

But now, whether it is 400 million or 500 million, this is just a series of unattainable figures, because the overseas box office of the "Sahara Cavalry" is only 33 million, which is even worse than the North American box office performance. Looking at such data, it is estimated that any company will collapse, and it will not be able to cry if you want to.

In fact, the "Sahara Cavalry" has a cumulative global box office of 81 million, and it does not need any effort from its competitors at all, and it is like a mountain of defeat, and it has tripped itself into the bottomless abyss.

For reference, the "Future Water World", which has become the laughing stock of film history, has a box office of 88 million in North America, 175 million at the overseas box office, and a box office of 264 million worldwide.

Now, the "Sahara Cavalry" has replaced the "water world of the future" and has become the benchmark for a new generation. The global box office of the former is not even comparable to the North American box office of the latter, and people can't even bear to fall into the trap further, so they can only express their sympathy and condolences.

According to the analysis of industry insiders, "Sahara Cavalry" was jointly filmed by Diorama Pictures and Baldwin Pictures, but it is not very certain about the cost sharing and benefit distribution of the two film companies, so it is not certain for the time being that the fiasco of this film will have a direct impact on the two companies, but it is certain that neither company will have a good time.

Leaving aside the accounts that the two companies have not made public, the Saharan Cavalry has lost at least $180 million based on the figures known so far, and this is still a conservative bottom line, and combined with the publicity campaign of the past few months and the recent revelation of the profligacy in the filming phase, the loss could be as high as 220 million.

With 220 million yuan, even a top film company with deep pockets like Warner Bros. will gasp, and may even need to adjust the filming plan for the coming year, which is inevitable. Soon after, in 2012, Disney's "Alien Battlefield" invested 250 million yuan, reached 270 million at the global box office, and eventually lost more than 200 million US dollars, which directly led to the resignation of then-chairman Rich-Ross.

Now, the "Sahara Cavalry" jointly produced by two medium-sized film companies has led to a loss of 220 million yuan, and it is hard to imagine how these two companies can bear such losses and how they should fill the huge black hole left by the capital chain. At the moment in 2005, it has undoubtedly surpassed "Cut Throat Island" and has become the most loss-making work in film history.

"Cut Throat Island" invested 92 million that year, but in the end it only got 9.5 million US dollars at the box office, which directly dragged down its production company Kallock Films. This production company is not a nobody, and before that, it has successively produced works such as "Terminator 2", "Heroic Style", "Total Recall", "Ben/Neng" and other box office successes and good reputations, but because of a decision-making error, it led to a loss of all the games.

Now, it's the turn of Diorama Pictures and Baldwin Pictures.

On June 20, 2005, everyone was excited because "Batman Prequel: The Return of the Movie" redefined superhero movies, which made the summer heat rush reach an unprecedented height, but few people paid attention to a piece of news reported by the "San Francisco Chronicle", "Wall Street Journal" and other media:

"Diorama Pictures has officially declared bankruptcy."

In just nine years since its inception in 1996, Diorama Pictures has achieved countless impressive results, and even won two nominations for their production of "Hotel Rwanda" at the Oscars four months ago, but in the blink of an eye, the company is history.

It seems like an incredible thing, and the demise of a company seems to have been done overnight. But real industry insiders know that this is normal, before Diorama Pictures has faced the loss of "Troy" and "Ocean's Twelve" two consecutive works of poor performance, the problem of the capital chain is one link after another, especially for such a medium-sized film company, turnover is not easy; What's more, the loss of 220 million yuan is like a big mountain, even a company with healthy capital and flexible turnover will immediately fall into the quagmire, and the "Saharan cavalry" is like the last straw that breaks the camel's back, completely killing all hope, nothing more.

It's not as tragic as you imagined, and it's not as difficult as you think. Bankruptcy is just a blink of an eye, it's just a Wall Street game.

Three days later, Baldwin Pictures also declared bankruptcy.

Both medium-sized film companies were in financial trouble due to the fiasco of the "Sahara Cavalry" and had to go bankrupt. Such cases are not uncommon in Hollywood, and they have not caused too many waves or discussions, and those people in the know just shared the news, turned their heads and returned to their daily lives.

On August 1, 2005, the Guinness World Records organization officially awarded the official certification, and the "Saharan Cavalry" replaced the "Cut Throat Island" and became the most loss-making in film history. (To be continued.) )