Chapter 26 Pick 4 Hit the Rocks?
"It's 1 day longer than the time to arrive at the port, and Jobs is also in a hurry. At the time when the AS electronics exhibition gathers businessmen, it can also rely on Apple stores and Best Buy and other electronic chain stores around the country to sell more than 1oo thousand, maybe 15o ......"
Apple's self-built sales channel is extremely powerful, and there is a rich consumer experience, and it is difficult for Yundian to compete with it.
If it is also self-built, the investment will be more than 5o billion US dollars, even for Yundian is a large investment, and Yu Jun's approach is to adopt the strategy of dealer channels, telephone direct sales and network channels.
In this way, a lot of investment can be reduced, and these funds can be transferred to research.
"Dealers are likely to flock to it, with Apple and Steve Jobs both having a strong appeal, and last year's Ipod generation sold more than 8o million units." Carly said cautiously.
Jobs's status in her heart plummeted, but that didn't mean she would underestimate him.
Jobs's approach made her more careful, this is definitely a fierce rival.
"The sales volume of 8o million units is not worth mentioning compared with the second generation of 1m," Yu Jun touched his chin and said, "Consumers have a preconceived feeling, and 1m is better than the iPod in thinness and compactness, Apple is now launching the same small machine, consumers have a second choice, which is difficult to say." "
Yu Junhao and Carly are both worried.
Sandra saw the deputy director of the public relations department waving outside, and went out for a while, and when she came in, she was holding four invitations for the Apple Ipod new product launch.
"Well, my name doesn't have my name written on it, and Jobs didn't know I was in San Jose." Yu Jun smiled and said, "Don't be too nervous, even if Jobs wants to see us embarrassed at the new product conference, we should greet us with a smile, and we always have a bearing." "
Carly held the invitation and said, "So, are you going to go?" "
"Even though my name wasn't on the invitation, didn't it say that everyone was allowed to bring a friend? Oh, I'm that friend. Yu Jun stood up with a smile and buttoned up his coat, "If you don't look closely, how can you know what the new product will look like?" "
Carly and Yu Junhao both shook their heads helplessly, both of them didn't plan to go when they heard the news of Sandra, but now they had to go.
Walking out of the North American headquarters, Yu Jun saw Zhu Dong parking the car outside the gate and talking to a girl who was obviously Russian, so he beckoned: "Have you told someone about your illness?" "
Zhu Dong was stunned, and the girl ran away.
Yu Junhao, who was standing behind Yu Jun, looked smiling.
"She was wearing a work ID and was supposed to be an employee at the North American headquarters." Yu Junhao said.
"I'm not interested in her, Junhao, you can't pimp." Yu Junhu said with a face.
Yu Junhao was stunned and laughed.
Zhu Dong came over to drive dejectedly, he couldn't imagine that Yu Jun was having fun in suffering, not at him.
Although Jobs is a one-shot deal, it will give Apple consumers a thought, and it is difficult to say that many of those who were originally going to buy 1m will start immediately, and will postpone wait-and-see.
After all, how Yundian does the brand, it has only been a few years, and it cannot be compared to Apple, an old fashion manufacturer.
It's hard to do, Yu Jun sat in the car, looked at the traffic slowly driving outside the window, and smiled bitterly.
……
Lee Jae-chan was locked up in a villa in Busan to avoid thinking, but he was not completely isolated from the outside world, since Lee Byung-cheol wanted to use him as a candidate for heir training, he would also give him a chance, but if he was given another chance, he would be thrown into the cold palace forever.
Like his sister, the vice president of S.M., he can only help the Li family do some leftover work.
Apple's invitation was also given to Samsung's representative in the United States, who was Lee Jae-chan's assistant when he was president of Shinhan Ilbo, and he made a copy of the invitation and faxed it to Mr. Lee.
"Such a small iPod ......"
Lee Jae-chan stared at the white printed picture of the second generation of Ipod on the invitation, could it be that Apple broke through the patent pool of Yundian ahead of Samsung?
Samsung's strength in dRAM memory technology is matched by only a few companies in Japan, and of course Infineon, the semiconductor division spun off from Siemens, has a huge design and research production capacity under Qimonda.
Qimonda occupies the second place in the dRAM memory market after Samsung, and it is said that it or a few Japanese companies have developed a technology that can bypass the cloud electricity patent pool, Li Zaichan believes.
But Apple ......
Unless Yundian releases the blockade of flash memory chips, then with Li Zaichan's understanding of Jun, it is very likely that there is a new breakthrough in Langke's flash memory chip technology, and it is a great breakthrough.
But it was not seen in any scientific magazine, and the key patent application from the patent office did not appear.
Now Langke is gradually liberalizing the supply of 1G and 2G, especially 1G, and almost accepts orders from all manufacturers around the world, but it is very strict in controlling 4G, 8G and 16G orders, which involves Yundian's 1M sales strategy, and will not be lightly released.
Even if you want to use sd, cF and other technologies, the control there is also strict to the point of fingering.
If it is found that it is used on MP3, it will be prosecuted and held legally and financially responsible.
No one dares to take a step over the thunder pool, what's wrong with Apple?
But the competition between Apple and Yundian is undoubtedly a good thing for Samsung, and it is good news.
Since ancient times, it has been said that two tigers will fight, there will be an injury, and the three stars will not let go of the opportunity to sit on the mountain and watch the tiger fight, and the opportunity to reap the benefits of the fisherman will not be missed.
Intensify the launch of 1GMP3 and win by impulse? Such thoughts swirled in Lee Jae-chan's mind.
"President, please come over."
The door was suddenly pushed open, and the bodyguard in charge of protecting Lee Jae-chan said respectfully.
……
Yu Jun wore a white T-shirt and jeans, and flat glasses that could dissipate the sharp eyes on his face a lot, holding the invitation card and following Carly to Apple's press conference.
Sun Yuhao didn't follow him, she returned to Los Angeles to pack her things, and she will return to China by private plane with Yu Jun tomorrow.
Since there is no way to solve the problem of the launch of the second generation of the IPod, we can only go back to China first.
The cloth will be arranged like a show, the business giants of Silicon Valley are basically together, and Jobs has been famous in Silicon Valley for more than 2O years, and his connections are still very extensive. It's not an exaggeration to say that these stars are shining, but the difference is that almost all of them are commercial stars, and there are also a few Hollywood A-list stars, all of whom are spokespeople for Apple.
But the value of creating zào is not the same.
Carly and Frank both came, along with her youngest son, Carter, and a family of three to cheer on Jobs.
But he didn't even show his face now, and he wouldn't appear on the stage under the lights until all the guests arrived.
"He enjoyed it, and in a sense, he was the same person as me." Ellison pursed his lips and said.
Yu Jun glanced at Crete and said, "I have had people stay in the port of San Francisco for three days, but I haven't been able to wait for the freighter called the Devil." "
Ellison looked left and right, and whispered to Jun, "I've heard that the Devil has encountered a hurricane and may delay its arrival. "
Yu Jun chewed the gum in his mouth and said: "Jobs will also hold a press conference, even if he sent some samples before, to the media and some die-hard fans, it will be gone, if the next day is not able to distribute the goods, then what will consumers say?" "
"What would you say? Apple is the same as Blizzard, and the bounce ticket is used to it. Ellison said jealously.
Yu Jun glanced at Frank, turned his head and said, "Ipod is not going to be sold on Amazon, and it has opened a music store, which is very targeted, and you still come here?" "
"Follow you to join in the fun, Bezos also complained to me, count 2oo IPods, even if you can only count 11oo on Amazon, how much is that? The performance of 9oo US dollars is a lot, if it can be sold for 11o, it is 90 million, there are many people who are tempted, you see here, the president of the purchasing department of Best Buy, the president of the purchasing department of Walmart, all sitting here. These people are rarely willing to even go out of the office," Ellison sneered, "Can Yundian have such appeal? "
Yu Jun shook his head, Yundian still relies on a large number of exhibitions, and the actual sales volume is extremely strong, but the influence is not as good as Apple, and the appeal is not as good as Jobs.
"Stephen has been put on the altar, and he has no ability to introspect, and he is a little overly arrogant, and you Chinese have a saying, "The higher you climb, the worse you fall," Ellison said, "I think he's dangerous, if things go well, if something happens......"
"I heard he's still sick?" Yu Jun asked.
Ellison was stunned for a moment before saying: "There are some small problems, but no one will say lightly, Apple is a listed company, Jobs is the soul of Apple, if his illness comes out, Apple's stock price will fall directly." "
Minor ailments? Yu Jun sneered, making Ellison feel furious.
"What do you know that I don't know?"
Yu Jun looked up at Jobs, who walked to the stage holding the microphone, wearing a gray casual suit and gold-rimmed glasses, shook his head and said, "I don't know anything." "
Ellison pursed his lips in disbelief.
Jobs's speeches always have a devilish rendering power, which makes people unconsciously infected by him, which is an innate charisma of leadership.
There are also acquired, such as Yu Jun, who relied on his foresight and foresight to take Xiling forward step by step with an astonishing degree, and in the eyes of Xiling and many outsiders, he also has a peculiar charm.
When Jobs took the second-generation iPod in his hand, there was a thunderous applause in the venue.
Immediately after that, Crete walked up to Jobs with a nervous expression on his mobile phone and whispered. In less than a moment, I saw Jobs's face pale, shaking his whole body a few times, and falling straight to the venue.
Everyone was stunned.
Yu Jun looked at the text message from Qin Haitong on his mobile phone: "The Devil ran aground and sank 5o nautical miles from San Francisco Bay. "
……
Three more, the third more