Chapter 1 The Verge

New Volume, New ...... If you want to talk about the weather, think about a more Wang identity or a low-key one, just ask for a collection and ask for a ticket~

Christmas Day in 1980 was a day that must be recorded in the record of major events in the world.

FFF's original PlayBox console was released 10 days ahead of Christmas, and the American version of the console gave away one of the four games "Super Mario", "Vegas Cube", "Contra" and "The Legend of the Recluse Dragon and Sword" randomly according to the buyer's lottery.

The biggest change in the original Playbox console is the controller, because the performance is much higher than the original FC in the previous life, so Caesar directly enabled the template of the "Xbox-One" controller, just because the right stick and the "LT" and "RT" two triggers were canceled, the size has been reduced a lot, and the keys are also the classic A, B, X, Y four-button cross arrangement.

There is still a circle in the upper middle part, which is engraved with FFF's art word, but there are no LED lights, and the left and right sides are still the selection and start buttons.

Although the cost of this controller is higher than that of the original FC, it feels like all the host controllers in the world. It's too difficult to design a controller that feels better than the "Xbox-One" controller.

Caesar believes that with its one-step high-end controller and the user stickiness generated by high-quality games, it will be a challenge to surpass FFF no matter which one wants to surpass.

When the 32-bit phone is launched, plus the right joystick, trigger button and vibration, it will be completely restored to the original XboxOne controller, so basically the handle problem can be put aside without thinking about it.

The first 32-bit computer that Caesar played was a friend's Sony PS1, and later a relative went abroad to work and sent an Xbox before leaving.

That's how the gamepad affects the player.

To check the history of game consoles,There are so many consoles that have entered the market, but in the end there are only three of them left,Although there are various reasons for the eliminated consoles,But not paying attention to the handle is definitely one of the important reasons。

In just ten days, the original Playbox console sold more than 970,000 units in North America, much to the surprise of many people waiting to see Caesar's jokes.

It's neither a Ford Model T, nor a movie ticket, it's just a game console, and it's a whopping $188, it's a heist!

These media that are waiting for Black Caesar have never been enthusiastic about the game industry, and there have been related reports in the past that "Atari has a new console", which is similar to a brushstroke.

This time, Caesar's console was released, and they instinctively ignored the fact that the "Atari 2600" console launched by Atari in 77 was priced at a whopping $249, insisting that Caesar's console was too expensive.

However, "Mr. Market" is the guy who likes to slap his face the most, whether it is the financial market, the property market, or the film market, as long as he dares to predict, he dares to slap his face and wants to sing down? It's still a slap in the face......

The Playbox sells for $188 and you shout expensive, and it buys a small one million in ten days.

A month before the console's release, Caesar broadcast video games on TV stations and rented video walls to get employees to play games in public on the street.

In this era of no online video, there is nothing more intuitive and faster than the medium of television.

Viewers were quickly drawn to games like Vegas Cubes and Superhorse, and then quickly sank.

People freeze on TV channels or stop on the streets to watch FFF employees play Caesar's classic games in a different way, often forgetting their time to go to work and school, or even missing sleep time.

After people buy the console, they find that the manual also states that the playbox supports many peripherals, such as light guns, keyboards, and so on. "A light gun shooter will be available in the near future." This line of words has made many players look forward to it.

After the console sold more than one million, Caesar launched a game radio channel on MTV.

Before the launch of the world's first live video show, several directors of the TV station asked Caesar with some concern, "How many people will watch a TV game?" ”

Caesar simply asked, "If you weren't as busy as you are now, would you have watched it?" ”

After several people looked at each other, they reluctantly found that they might really be able to watch.

If you don't like to watch "Superhorse", you may like to watch "Vegas Cubes", and if you don't like to watch "The Legend of the Recluse", you may also like to watch "Tank Wars".

In particular, Vegas Cubes, a game with a two-player competitive mode, is very attractive to Americans who like to compete and like to compete.

Some people say that Americans love sports, and they are really wrong.

If you go to the streets of the United States, you won't have any thoughts of "people in this country love sports", absolutely not.

Americans love the NFL not because they love sports, but because American football is the most competitive team competition in the world.

American football, boxing, MMA extreme fighting, and even performance WWE freestyle wrestling, as long as it is live, the audience is always whining.

Perhaps it was because the well-hidden militants of various countries emigrated to the United States...... It is obviously a country of immigrants, but it is a strange place where most of the people have belligerent genes.

Therefore, every time the live broadcast time of "Vegas Cubes", the number of viewers is the largest. Later, at the request of the audience, he simply invited ordinary players in front of the TV to start a ring match every day.

Ten players every day, catch each other and fight for a knockout match until the final 1v1 determines the daily champion. The first prize is one of all the game cartridges that FFF has released, and the rest of the prizes are souvenirs such as advertising shirts, posters, posters, etc.

It is said that before the next Christmas, all the champions of the day will be gathered together to determine the overall champion of the year, and the prize of the champion is unknown, but Caesar promises a huge surprise.

As a result, not only did the console and game cartridges sell well, but even during the prime time from 7:30 to 10:30 every night, many people stopped watching American dramas and watched "Vegas Cube Knockout" instead.

Caesar inadvertently made another big move, a small game of building blocks, which generated so much attention that many big brands like Coca-Cola began to contact MTV for prime-time advertising.

The director zhìmtv TV station began to make a profit less than half a year after its establishment, and the first channel with a stable income turned out to be a game channel......

Immediately afterward, the magazine "Electronic-Games&Athletics", which is registered under MTV, announced the launch of its first issue, and the first issue is expected to be released on the first day of the new year of '81.

In an interview with MTV's game channel, Caesar said that this is a magazine specializing in the game industry, dedicated to game news, game reviews and game recommendations, and the purpose of the magazine is to be as independent, impartial and authoritative as possible.

Caesar and its FFF company have been blitzkrieg for more than a month at the end of the 80s, completely blinding Atari, a company that industry bigwigs are used to.

The Atari looks beautiful now, but in fact it has one foot in the coffin.

At the beginning of the console's release, Atari made the mistake of formulating a strategy of overwhelming the number of Qiē in order to seize the market.

This mistake is that a lot of garbage is not a game, and it is produced from so-called "game studios" where the working environment is nothing more than coal sheds, garages, vegetable cellars, and basements. And it was put on sale without any review.

This is diametrically opposed to Nintendo's strategy in the later period, which led to the gradual withering of the game market, where players spent dozens of dollars to play games that were full of bugs and could not be cleared at all, and it would be hellish if the market did not wither. (For details, please search for "Squirting James FC garbage series")

Then a studio named Activision, a group of programmers and engineers who were dissatisfied with Atari's marketing strategy and ran away angrily, relied on Atari's console platform to develop games, and because of the quality of the games, they made a lot of money, and finally got a lawsuit from the red-eyed Atari to go to court.

At the end of the 80s, it was the time when the two lawsuits were in full swing. Caesar's choice to release consoles during this time period is also specifically to exploit loopholes.

After Atari's founder, Bushnell, sold Atari and left, the man at the helm executed the wrong strategy and is now being challenged by Caesar, a newcomer to the game industry.

Interestingly, the new man at the helm is surnamed Kassar......

His full name is Ray-Kassar.

The media accurately captured the names of the two Caesars, and even hyped up the imminent war between the two Caesars.

However, our Caesar Lee understands that he doesn't need to do much, the other party will automatically drain the last drop of blood, and then the entire Atari empire will collapse, and he will only have to wait to take over the other party's employees.