300 million US dollars, the project budget of "Superman Returns" is as high as 300 million, which is undoubtedly the largest in film history, and this is only the shooting budget, not including the investment in the publicity stage. It is no exaggeration to say that this is a lot www.biquge.info of money that Warner Bros. has invested in the next ten years to open up the situation, and the success or failure of "Superman Returns" will determine their next long-term plans.

Before the release of "Superman Returns", the confrontation between Warner Bros., Sony Pictures and Chaos Pictures was in an uproar, which also added more highlights to the release of the movie, but even if it was watched more, it was not as good as the movie itself. Professionals are generally optimistic that "Superman Returns" can achieve good results, after all, Warner Bros. rebooted Batman series has been affirmed, and after testing the waters, it is bound to go to the next level.

Considering that "Superman Returns" was released on Wednesday and the box office was split between Wednesday and Thursday, it was difficult for the opening weekend box office to break the historical record, but professionals still believe that "Superman Returns" is expected to earn more than $100 million in the three days of the weekend, with consensus forecasts fluctuating between 90 million and 100 million and 5 million, and the box office figures for the first five days will undoubtedly exceed 140 million.

What's more, after the end of the weekend, Tuesday is the Independence Day holiday, which is undoubtedly a good opportunity for the box office of "Superman Returns", according to the predictions of professionals, "Superman Returns" is likely to be close to $200 million at the box office seven days after its release, becoming the strongest competitor of "Pirates of the Caribbean 2" in this year's summer file, and these two works will compete for the summer file championship.

This is also the reason why the summer showdown is so exciting. a "Superman Returns" and a "Pirates of the Caribbean 2", both of which have the potential to reach the top of the year-end championship; A "furious road", like a time bomb, no one can predict where the potential of this work will go, the duel of these three works plus a series of works of turmoil, the Armageddon full of countless suspense is indeed exciting.

After the performance of many works in the first two months of the summer season was far less than expected, the explosive power of the box office market continued to accumulate, superimpose, and double with the advancement of time, which also means that the next Armageddon is likely to break out an incredible historical record. After the premiere of "Superman Returns", the excellent praise from the media was even more eye-catching, and it seemed that all signs pointed to the next moment to witness history.

However, the cheers came to an abrupt end, and the anticipation fell into the ice cellar, as if even the California sun had been stained with frost.

The box office statistics for the premiere of "Superman Returns" were released, 52.5 million in three days over the weekend and 84 million in the first five days, which is too slight even to describe as a disaster - you know, the opening weekend of "The Da Vinci Code" was 77 million, not to mention "X-Men", but "Superman Returns" only earned 84 million in the first week of its premiere?

Not to mention that it exceeded 100 million over the weekend, even the first five days were far from being able to touch the threshold of 100 million.

Perhaps, this data sounds very good on its own, at least better than the books of "Mission Impossible 3" and "Cars"; Objectively speaking, this data is far better than the collapse of the "Poseidon", and thanks to the outstanding media reputation, the subsequent decline curve will not be too serious. However, compared with the investment cost of 300 million, compared with the publicity investment of more than 50 million, and compared with the ultra-high expectations before the release, this data can be said to be a direct death sentence for "Superman Returns", unless the follow-up box office can get out of the "Titanic" curve.

However, the reason why "Titanic" is "Titanic" is because its miracle can no longer be replicated.

Puzzled, almost everyone showed a stunned expression, not understanding what went wrong at all.

To make a horizontal comparison, the biggest surprise of this year's summer file is undoubtedly the "Da Vinci Code", so far the cumulative box office has nearly crossed the threshold of 200 million, and the investment cost is also controlled within the effective range, the media comprehensive evaluation of this work is only forty-six points, and "Superman Returns" has seventy-two points, such a huge gap seems to be a typical comparison between summer file works and award season works, but "Superman Returns" is not an awards season work, this is a complete summer popcorn, Director Brian Singh even created the first two works of "X-Men", even if it is not high/high, it will not make people sleepy...... Right?

From the perspective of publicity, the project establishment stage, the preparation stage, the shooting stage, the pre-stage stage, and the premiere stage ...... As a well-deserved leader in Hollywood, Warner Bros. has its own set of strategies for how to run commercial films, and the vigorous publicity momentum is not inferior even to "Pirates of the Caribbean 2", if it weren't for "Fury Road" to disrupt the situation as a dark horse, "Superman Returns" is undoubtedly one of the most high-profile works in this year's summer file, and maybe there won't be too much controversy if "one" is removed.

What's more, Superman can be said to be the most familiar character for non-comic book lovers, for ordinary audiences, the image of Superman has been deeply rooted in the hearts of the people, and the reason why the movie adopted the name of "Superman Returns" is to announce to everyone that their most familiar, favorite and favorite superhero character has officially returned, just this appeal is "Spider-Man" and "X-Men" can not be compared.

So, what went wrong? Why was there only 50 million in the opening weekend? Why are Wednesdays and Thursdays far from performing well at the box office? Why did you lose the audience's love when the media comprehensive evaluation achieved good results? Why, why exactly?

This achievement, not to mention crushing the "Berserk Road" and fighting against "Pirates of the Caribbean 2", is far from satisfactory even in terms of "Superman Returns" itself.

But now there is no turning back from the bow, "Superman Returns" will face the impact of two strong competitors in the next two weeks, Warner Bros. is now stuck in a very awkward position, wanting to press, but not enough; wanted to give up, but faced a huge investment of $300 million; If you want to protect yourself, you have to look at the faces of "Pirates of the Caribbean 2" and "Fury Road". This matchup, which attracted the attention of the whole world, had just debuted, and Warner Bros. fell directly into the pit, which is "wonderful".

Do you want to appreciate "Pirates of the Caribbean 2" and "Fury Road" teaming up to beat "Superman Returns"? It's a really beautiful picture.

Barry Meyer's mouthful of old blood rushed to his throat, but he had to swallow it hard. From "Poseidon" to "Untouchable Lovers" to "Superman Returns", Warner Bros. sent out three duds in a row this summer, which was simply a nightmare that couldn't wake up; But what's even more terrifying than this is that since last year's Oscars, Barry has planned to suppress Lance's arrogance, and even did not hesitate to issue a ban order, and teamed up with other large studios to force Lance into a corner, but Lance escaped again and again, "Superman Returns" is their last chance, but now they are missing it, which means ...... It means that Warner Bros. has lost face and face, which is the real disaster, comparable to the box office data of "Poseidon".

Immediately afterwards, Independence Day struck, and the box office of "Superman Returns" still did not improve, and on the day of the Independence Day holiday, it only received 10 million single-day box office, which was as bleak as the face of a homeless man in a slum, and finally, the movie was released for seven days and achieved a box office of 100.8 million US dollars.

Anyway, it still crossed the threshold of 100 million. However, the movie has actually fallen to this point, and the seven-day box office of over 100 million yuan has to be praised, and after the box office data reaches the bottom, it will break the bottom line and continue to sink.

Released vigorously and failed with a bang, "Superman Returns" once again continued the strange development curve of this year's summer file, which made people exclaim that they couldn't understand it, and now people can't predict the box office prospects of "Pirates of the Caribbean 2" and "Fury Road", this year's North American summer box office market is really too weird.

"Superman Returns" is unsustainable, and it is difficult to protect itself under the bombardment of a series of subsequent works, but this does not mean that Warner Bros. will give up easily. This year, Warner Bros. also has a killer feature hidden behind, "Banshee in the Water", which will be released in the third week of July, this work will shoulder the heavy responsibility of sniping "Fury Road".

Barry can afford the failure of the work, Warner Bros. has deep roots, and the failure of several consecutive works is not enough to break the bones; But Barry couldn't afford Lance's victory, which not only involved the problem of face, but more importantly, he fought for a breath, and the breath stuck in his throat was impossible to swallow. Even if "Superman Returns" fails, Barry has to drag Lance into the water and watch Chaos Pictures be dragged down little by little by "Fury Road".

He will never admit defeat easily. At this stage of competition, it has long been rid of the simple concept of winning and losing, and it is a battle of momentum. If there is no way to stop the "furious road" this time, there is no way to stop Lance, then the matter is basically a foregone conclusion, and no one will be able to stop Lance in the future, and Lance will enjoy the treatment of top directors like James Cameron and Steven Spielberg, and really hold the right to speak and the initiative in his hands; Moreover, Lance is more dangerous than other great directors, because he is unscrupulous, because he is arrogant, and because he is unscrupulous.

"Fury Road", this is the last chance. Barry knows this, and I'm sure the top executives of Hollywood's major studios know it, but now there are very few allies who stand in the same trench as Barry, and are Sony Pictures and Disney still willing to snipe Lance with all their might?

In the midst of such doubts, "Pirates of the Caribbean 2" shines here! (To be continued.) )