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As Carey Mulligan said, "Saw Horror" sets a new North American box office record for every day it is shown in theaters, but how high this so-called record can be in the end depends on the film's performance this week.

Murphy has been in close contact with Fox Searchlight, keeping an eye on the latest box office developments of Saw Horror.

After a full Monday, the single-day box office of "Saw Horror" rose from $1.5 million to $1.99 million.

This number also strengthened Fox Searchlight's confidence that the film would exceed expectations, and began to increase publicity investment, while contacting the cinema chain to fight for more screens, and starting copy printing again, preparing to put a large number of copies into the cinema market.

By this time, the Fox Searchlight had no idea whether the advance payment for the copy processing was too high.

The predictions of CinemaScore and Ed Mintz also affected Fox Searchlight, and countless examples have proven their capabilities.

Larger screenings are still in the works, with Saw continuing to be screened in North America with 650 theaters and 1,030 screens.

Tuesday is a traditional theater discount day in North America, and the relatively cheap ticket prices tend to attract a lot of audiences, which also makes Tuesday the best day for many films to be shown on weekdays.

Although it is not the traditional horror film screening schedule in North America, the reputation of "Chainsaw" has been fermented for several days, but it has been widely circulated within a certain range through word of mouth, and although the publicity scale of Fox Searchlight is not large, it has not stopped, and more horror film fans know that there is such a film.

Even though it was still a working day, "Saw Horror" won a notch at the box office on Tuesday, earning $2.32 million in one fell swoop.

The North American box office of "Saw Horror" has accumulated close to the $5 million mark.

The potential of this film, which was suppressed due to the lack of theaters, finally exploded step by step.

Wednesday, $1.83 million; On Thursday, $1.79 million......

In four working days this week, Saw received $7.93 million!

For those summer super blockbusters, this number is not much, but "Chainsaw" is only screened in 650 theaters, and the number of screens is only 1030!

As it turned out, the film was widely recognized by horror movie lovers.

On IMDB's "Saw Horror" section, there were only a few people's ratings before, but in just one week, it has skyrocketed to nearly 10,000 users, although the more users score, the score will inevitably drop, but the film's rating is still as high as 8.1 points!

In plasma horror films, this is an absolute high score.

"From the first minute to the end, the film seduces you, confuses you, and torments you until your nerves are tense and you are stunned, but it's hard for you to be disgusted by the techniques used by the director, but instead you will be fascinated, this young director named Murphy Stanton, as if he has the ability to distort the world, so that the viewer will feel sympathy and affection for the jigsaw through the bloody slaughter."

Many fans gave a score of ten and left a series of comments.

"Saw has an excellent script and editing, it doesn't look like the work of a new director, and the name Murphy Stanton is unfamiliar, but it brings surprises!"

"It's because of movies like Saw that we love watching horror movies. Let me tell you, after reading it, I want to buy a ticket again, watch it again! Because for a long time, what I saw was a truly gripping story. The movie is very exciting and has a lot of goosebumps. If you're a timid person please don't watch this movie, it has bloody violence and horror scenes that make you jump out of your seat, and now I'm looking forward to the DVD or video coming out, I really want to buy it. ”

"This movie, in my opinion, is exciting, exciting, and entertaining enough! This is the masterpiece of rookie director Murphy Stanton, and I have to say that he made a well-deserved classic horror film! I had to give two thumbs up to Saw and director Murphy Stanton! ”

Although some people also left comments such as "perverted movie, disgusting", the audience's praise dominated overwhelmingly, and comments such as "the best horror film in years", "the smartest horror film", and "a unique film that can create terrible memories" are endless.

A good audience reputation is the best support for a film's box office.

Although horror films are not a major category in Hollywood, "Saw" is not a niche film like "Hard Candy", and with the favorable support of all parties, Fox Searchlight has won more theaters for "Chainsaw" with little effort.

And since this week, the Fox Searchlight has been in full swing, and by Thursday night, 1,500 copies of "Saw" had been shipped to the new theaters.

At the same time, the film's promotional and marketing expenses have also risen repeatedly, and after Thursday's box office estimates, Fox Searchlight has been added to $3 million, and will be invested again depending on the situation.

Yiqiē is ready to wait for the new weekend to kick off.

While there are blockbusters like Jurassic Park 3 coming out this weekend, there are significant differences in the main audience groups between the two sides, and Fox Searchlight has high hopes for this weekend.

Limited to the type of film, coupled with the existence of new films such as "Jurassic Park 3", "Chainsaw" will not have the scale of mainstream commercial films showing 3000+ theaters at every turn.

With the support of Fox Searchlight and the good number of "Chainsaw" after a week, the film will expand to 2,000 theaters in the new weekend, and the number of screens will reach a whopping 2,530 in horror films.

There is no doubt that whether it is genre and audience, or investment and publicity, "Chainsaw" cannot compete with "Jurassic Park 3".

The latter has more than 3,400 theaters!

Since Friday, "Jurassic Park 3" has shown a certain market dominance, earning more than $16 million in North America on the first day of release, but the film's reputation has been criticized by the audience, reaching the lowest level in the series.

But the series has formed its own brand, and most audiences, especially the family viewers who occupy the mainstream, will inevitably be the first choice for watching movies this weekend "Jurassic Park 3", not "Saw Horror".

It's not entirely impossible to bring children to watch a horror movie, but there aren't many of them all over the world.

In many cases, the type of film determines the audience, and "Chainsaw" is not a PG or PG-13 film with a wide audience, but an R-rated film full of bloody violence!

"Jurassic Park 3" has pulled the film market this weekend, and other films can only look up.

That doesn't mean there isn't room for other films to survive.

After the expansion of screenings, "Chainsaw" will definitely not be able to maintain the previous attendance rate, which is an inevitable market law, but the film did not have a crash-like attendance dive, and each theater has maintained a relatively stable attendance.

Also on Friday, the film earned $6.25 million from 2,000 theaters, which is also the best single-day watch since the opening of the film.

The most important thing is that the audience reputation of the film has always been relatively strong, and some viewers who have watched it once will watch it a second time.

Early Saturday morning, Daisy from Los Angeles walked into the theater of "Saw" with a group of friends.

At noon in New York, the Columbia professor called his friends to buy tickets for "Saw Horror," despite the risk of being scared again.

A little later, a group of horror movie lovers on Long Island, led by Luis Gonzalez, entered the theater en masse for the second time to watch this high-quality horror film, which has been rare in recent years.

Like most films with a strong reputation among audiences, "Saw" rose slightly at the box office on Saturday compared to Friday, earning $6.32 million in a single day, but the single-day box office champion on this day still belongs to "Jurassic Park 3", the influence of this dinosaur series ensures that even if the film has a poor reputation, it can still get good box office figures.

This is also the biggest benefit of the series of movies.

"Saw Horror" also has the potential to be serialized, which is obvious to anyone with a discerning eye, and the upper echelons of Fox Searchlight are no exception.

Today, the film has earned $14 million at the North American box office, far exceeding expectations, and the number is set to continue to grow.

Godin Clyde sat in his office, just looking up from a pile of the latest Saw counts, a film that had a strong audience reputation and a gratifying result after its expanded screening, and he had come to a relatively clear conclusion that CinemaScore and Ed Mintz's predictions were simply wrong!

The North American box office of this film will definitely not be about 30 million US dollars, it will only be more, not less!

If this weekend is a good box office and the drop next week is not large, it is not impossible to exceed $40 million.

This kind of performance is enough for him to temporarily sit in his current position, without having to worry as before, but in addition to the joy, Godin Clyde also has a trace of loss on his face, he only got 30% of the copyright in the negotiations, which not only means that the peripheral income can only get 30%, but also if there is a sequel later, the biggest beneficiary will also be Stanton Studios.

As for the sequel, in Godin Clyde's opinion, it is certain, the film still leaves so many questions, such as the ending of the doctor who saws his legs and the origin of the jigsaw, etc., and he doesn't believe that Murphy Stanton, who has to fight for half a dollar, will give up making a sequel.

What a shame!

Godin Clyde let out a long sigh, as if he was about to spit out all these losses in his heart, he thought he was already very optimistic about "Saw", but he still underestimated this film and that director!

He shook his head and got back to work, ready to see what kind of miracle Saw could do this weekend. (To be continued.) )