It is not difficult to see from the guest lineup of the first five episodes of Running Man that Meng Chao invites basically singers or actors who have signed with his own company, and the members invited in the fifth phase are the main actors of the movie that Genesis Film Company is shooting!

It can be said that Meng Chao is a character who completely interprets the sentence that fat water does not flow to outsiders to the extreme.

It is conceivable that when "Run, Brother" is broadcast, just in time for the release of Meng Chao's movie or when it is about to be released, then as long as the ratings are high enough, the publicity effect achieved is very huge.

If there is a 3% rating, and one of the 20 of these people is willing to buy a ticket to watch the movie promoted in "Run, Brother", then at least 1.8 million people will enter to watch the new film of Genesis Films, with an average of 10 yuan a movie ticket, then it is a box office increase of 18 million!

If you calculate it this way, the publicity effect is indeed very powerful!

……

June 7, 1986.

The song and dance tragedy film "The Wrong Car", which was released for about two months, finally ushered in a weak period at the box office, and finally began to slowly be drawn in major movie theaters in mid-June.

But the box office of "Taking the Wrong Car" really shocked the entire entertainment industry, reaching 93 million!

And it was painted half a month ago, and the final box office of "Mr. Zombie", another movie in the same period of "The Wrong Car", was only more than 53 million, far less than 60% of "The Wrong Car"!

And in terms of shooting and publicity costs, "Mr. Zombie" even spent more than two million more than "The Wrong Car"!

Therefore, "The Wrong Car" also won the highest glory of Chinese films in 1986 with the double blessing of high box office and high reputation, and was nominated for Best Film and Best Film Song at the 3rd Golden Bull Awards led by the State Cultural Administration!

Although it can't break 100 million for the time being, for Meng Chao, this has set a record at the Chinese box office in the past two years, although Li Lianjie has won a box office of more than 100 million with a "Shaolin Temple" a few years ago, but after all, it is a phenomenal movie, which has triggered a trend of martial arts practice among Chinese people around the world, and it is not so easy to copy.

For example, Mr. Bruce Lee's "Enter the Dragon" became the pinnacle of Chinese films with a global box office record of 300 million US dollars, and that time was also the fastest stage of Golden Harvest's rise, so Meng Chao still needs to catch up!

In addition to the domestic box office, Meng Chao's first film "Happy Ghost" also began to be released abroad with the help of Anle Cinemas, but the response of several small countries in Nanyang was okay, and a total of more than 20 million Chinese yuan of box office revenue was accumulated, but Europe and the United States could not sell at all, and it can only be said that the audience in Europe and the United States did not accept this kind of Chinese-style comedy.

For this reason, Meng Chao is still thinking about what kind of movies can be made to meet the needs of the times and cater to global audiences, kung fu movies are certainly a good genre, but Meng Chao's team does not have a complete team to do a good job in the kung fu film genre, especially if you want to compete with Cheng Long and Hong Jinbao, it is even more difficult, so Meng Chao is actually facing a development dilemma!

However, Meng Chao's view is that now the world's economy is in a state of rapid development, and there will definitely be more and more audiences willing to enter the cinema to consume.

Of course, at this time, Meng Chao did not have the capital and conditions to make blockbusters, so his strategy was to win by quantity, and when the country took the lead in counterattacking the free version, he would shoot a few more small-cost but high-level movies, which could complete the accumulation of early capital faster!

In addition to "Taking the Wrong Car", another movie "Rich and Powerful", which is still being released, was not as good at the box office as "Taking the Wrong Car", but after a scolding war, it began to go against the market throughout May!

As a result, the box office has increased by 60 million throughout May, and now the box office has reached more than 84 million, and it is still in theaters, and it seems to have the momentum to break through the box office of "The Wrong Car"!

This is also the reason why Meng Chao immediately asked Gao Zhisen to dare to shoot a sequel to "Rich and Powerful" with the original team, that is, he wanted to take advantage of this momentum to make this series a unique family comedy series in China.

……

A week later, "True Colors" will have an even bigger premiere.

Because he is very confident in this movie, before the premiere, Meng Chao has already invested heavily in publicity, including the promotion in the program "Running Brother" that will be broadcast on TV for a while, as well as the fifteen-second advertisement that has been directly played on CCTV since half a month ago.

The clip of the advertisement is only fifteen seconds, so the content is cut out of the best part of the whole movie, starting with Brother Pony dressed up in a trench coat, then to the money to light a cigarette, the sentence in the bar "I swear I will never be pointed at my head again in the future", and then a few seconds of gunfight in Fenglin Pavilion, the reunion of Pony and Brother Hao, Brother Hao's sentence "I have not been a big brother for a long time".

In the end, Brother Pony waited for three years at the top of the Taiping Peak to wait for a chance to get back what he had lost, and then the sentence in the broken temple "The one who can control his own destiny is God", and finally the two seconds are the speedboat U-turn at sea, with an exciting interlude, and finally the end of the shootout......

It can be said that this fifteen-second advertisement has become a hot topic on the meager side, and almost all netizens are waiting for the release of this "True Colors of Heroes"!

For this reason, the on-site tickets for the premiere are getting higher and higher, and the average price of an ordinary movie ticket was originally ten yuan, even if it was a premiere ticket for a popular movie, it was only about thirty yuan, which is very exaggerated, but the premiere ticket of "The True Color of Heroes" was actually fried to seventy or eighty yuan, which is equivalent to the cost of an ordinary family for a day.

On June 15, the premiere of "The True Color of Heroes" was held as scheduled.

All kinds of media are also full of interest in this movie "The True Color of Heroes", which has become so popular on the Internet, that Meng Chao's movies have not been so exaggerated and intensively promoted before, but the box office after the final release is very good.

And now that his new movie has not yet been released, there has been such a big stir, so what kind of record will this movie set in the end, it can be said that everyone who pays attention to movies and the entertainment industry is very much looking forward to it.

Even before the premiere of the movie, some netizens had already concluded that this "True Colors of Heroes" would be the first film to break through the 100 million yuan mark at the box office in the past two years, and some netizens were even bored enough to bet on the final box office of "True Colors of Heroes" on the Internet.

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