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After a two-day break after filming, Murphy joined up with Jody Griffith and hid in the professional production studio of Twentieth Century Fox, but on the first day of post-production, Bill Rothes rushed to the door. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"Good news and an invitation."

In the makeshift office, he picked up a glass of water and asked before drinking, "Murphy, which one do you want to hear first?" ”

Murphy didn't think about it, and said, "Let's talk about the good news first, right?" ”

"I've consulted with the company and Carla Fez, you don't have to worry about the media, we have enough resources for that."

Bill Rothes was talking about the apparently Gatlin Collins Sheriff, "Robert's evidence collection is pretty much the same. ”

"Okay." Murphy nodded slightly.

"We're waiting for you and Twentieth Century Fox now." Bill Rothes took a sip of water, put down his glass, and said, "As long as this public opinion offensive is launched, we will definitely create enough momentum." ”

Murphy thought for a moment and said again, "We must cooperate with the publicity and marketing of "The Wolf of Wall Street". ”

Although the theme of the film and the actor naturally have a strong appeal, and Twentieth Century Fox has also prepared a lot of publicity and marketing expenses, but the film industry has developed to the present, and some unconventional publicity methods are still very important for the box office of the film.

When it comes to money, it seems particularly vulgar, but in Murphy's view, all propaganda that is not aimed at selling tickets is a hooligan.

But the ways and methods of publicity and marketing are changing with the times.

How can publicity be more effective?

This problem also represents the strategy of the vast majority of film companies, first of all, the publicity and marketing of literary films and cartoons must not follow the traditional publicity package model, and must be refined marketing, otherwise 80% of the publicity is wasteful, ineffective, and has no conversion rate.

Hollywood's traditional propaganda model for a long time is to pave channels, such as TV, print, Internet, outdoor, radio and other channels, now the Internet occupies an important channel, and the network is subdivided into several channels such as social networking, portals and forums, and a few recommended positions, everyone follows this model to do publicity, but no one asks, is there any effect in doing so? And can the effect be quantified?

In this era of the gradual shift of the Internet to mobile, whether a film is topical is becoming more and more important.

Of course, the so-called topical propaganda must first ensure the quality of the film.

After nearly a decade of baptism of visual effects blockbusters, the audience has gradually reduced its popularity for films that only focus on visual effects and ignore the real content, and commercial films with guaranteed content are often more able to detonate the audience's pockets, that is to say, movie reputation has become extremely important.

It won't be long before the film is very bad and the publicity fee costs tens of millions of dollars, and it is difficult to really leverage the box office, because in the era of mobile Internet, bad movies only have three days to grab money, and in the future it will be even shorter, only one day or even a few hours, as soon as the film is released in the morning, the word of mouth will be rotten in the afternoon, and fewer people will go to see it.

There's a saying in traditional marketing: half of all advertising is waste, but you never know which half.

The purpose of movie promotion is to sell tickets, and now more and more audiences are beginning to buy tickets online, and the Internet is spelling the user conversion rate, and the movie distribution has a tendency to be on par with the game distribution, and how much money is spent to buy a user can be calculated, and publicity reduces blindness and uncertainty.

But why are there still so many videos that do not have a user conversion rate? For example, spending tens of millions of dollars on a grand press conference actually doesn't help much at the box office.

However, no investor, actor or director would say that, they need to promote themselves.

There is another reason for this, just as Murphy and Twentieth Century Fox have formed a chain of interests.

In Hollywood, there are definitely a lot of such interest chains, sometimes they know that some films cannot have a high box office, and as a result, the operators also induce and encourage the filmmakers to invest more, for the director, spend more money to promote their works, the film is well-known in the market, and the next film is relatively easy to finance.

In the final analysis, the promotion and marketing of movies are comparable to the big projects of filming and production, and sometimes they are more important.

Murphy is not a professional in this area, he just comes up with some ideas, and then a professional team develops a detailed plan and implements it step by step.

Just like the Gatlin-Collins incident in preparation, Murphy only proposed to use it in the hype of "The Wolf of Wall Street", and it is up to the professional team of Bill Rossius, Robert, Carla Firth and Twentieth Century Fox to move forward.

Murphy never considered himself a genius, let alone an exaggerated all-rounder, and knew the importance of teamwork.

After agreeing on Gatling Collins, Murphy asked, "Bill, what invitation did you get?" ”

For general invitations, Bill Rothes will not come specifically to him.

"I don't know if you've heard of it?" Bill Rothes didn't answer directly, "Hollywood and the other side of the Pacific have a film forum every year, and this September will be held at one of China's top universities, and the theme of this year's session is to discuss film and culture, and the organizers and the MPAA have sent you an invitation. ”

Murphy remembers that there was such an event between China and the United States, and I can't remember the specific name, probably this is what Bill Rothes said.

Bill Rothes continued, "As far as I know, the main participants in this event are some of the top directors, producers, playwrights, and scholars and professors on both sides of the Pacific. ”

"Do you think I should take the invitation?" Murphy asked.

It's something obvious, otherwise Bill Rothes wouldn't have gone into such detail.

"I think it's good to take the invitation." Bill Rothes paused slightly, presumably organizing the language, and after a few seconds, he added, "This forum will be held at the top universities on the other side of the Pacific, with governments and ...... on the other side."

It should be that he doesn't know the specific name of Big Scissors, he simply said, "The department that reviews the film attaches great importance to it." Murphy, apart from "Man of Steel", none of your films have been released in theaters over there, and the Chinese market has very broad prospects, and we can't give up. ”

Murphy gradually understood what Bill Rothes meant, and accepting the invitation was also a show of attitude.

"This event, whether it is official, media or non-governmental, is very concerned." Bill Rothes sees this as a rare opportunity, "Your presence could change the situation your film is facing over there, and the Transformers franchise has proven the box office power of that market." ”

Speaking of which, Bill Rothes glanced at Murphy, who did not speak, but fell into thought.

The first is that Bill Rothes said that the difficulties faced by his film in the release of his films on the other side of the Pacific are definitely not solved by attending a Sino-American film forum.

The large-scale shots of the film are easy to delete, but there are basically few films directed by him that have the right three views, which is definitely not something that can be solved by deleting the shots.

If his film is a hooligan on the screen, the same is true on the theme.

How can such a black and politically incorrect subject pass the scissors review? For example, if a film like "The Wolf of Wall Street" wants to meet the standards for being released there, it is estimated that it will only be cut for a few dozen minutes.

However, there are some things that cannot be considered only from this aspect, and if this is the film forum of the United States and France, the United States and Britain, and the film forum of the United States and any other country, he will not hesitate to refuse.

After all, this is the other side of the Pacific Ocean, and it has an extraordinary significance.

"Murphy," Bill Rothes, knowing that he couldn't ask Murphy to do anything, could only say sincerely, "can you consider this invitation?" ”

"There's no need to think about it."

Hearing Murphy say this, Bill Rothes thought he was going to refuse, but Murphy then said, "Agree to this invitation, but to fight for two places, Gail and I should go there for a tour and vacation." ”

Gal Gadot is just starting out as a producer and can be said to have no fame, and Bill Rothes can't guarantee it.

He thought for a moment and said, "I'll do my best!" ”

Murphy nodded, and then said, "After determining the time and slot, you can help me make the itinerary." ”

"No problem." Bill Rothes stood up and prepared to take his leave, "I'll contact the MPAA and I won't disturb your work." ”

He was the first to leave the office, and Murphy then walked out and returned to the color room, where he continued to direct a small group of colorists to tone all the shots shot.

Although it can also be classified as a noir film, "The Wolf of Wall Street" is different from Murphy's previous films, which are mixed with a lot of comedy elements, so Murphy will not make the tone of the film too dark, and will brighten it up a little, showing a retro orange-tean.

On the one hand, it is the relationship between the subject matter, and on the other hand, it is based on the chronological background of the story told in the film.

It is not difficult for the observant to notice that in the last two decades, or even earlier, orange-green tones have been popular in Hollywood movies for a long time.

Whether it is the previous film, or this "The Wolf of Wall Street", the tone of the shot is not the final desired result, it basically requires a process of color grading, because this film is too complicated in form, and there is an MPAA and R rating of the light card, Murphy may use a lot of lenses when editing, so this time he did not wait for the finished film, but asked a group of colorists to use the Da Vinci palette to adjust the tone of all the shots before editing.

The work can take several weeks, with colorists grading a two-hour film, sometimes frame-by-frame, which can take a lot of time. (To be continued.) )