Chapter 530: Rejection of 3D

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"Filming and producing in 3D?" Murphy looked at Kara Firth and immediately frowned, "That's what you mean?" Or is it the request of Twentieth Century Fox? ā€

It was an initial idea for the company. Pen @ fun @ pavilion wWw. biqUgE怂 info" Carla Firth shook her head, "It's not shooting, it's a post-production to make this film in 3D?" ā€

Murphy's brow furrowed even deeper, "Like Alice in Wonderland?" ā€

Carla Firth nodded, "Many people in the company think that "Alice in Wonderland" is such a general movie, just because of the selling point of 3D, the global box office is about to exceed one billion dollars, and if your film is converted to 3D, the box office can increase by at least 30%. ā€

"Haven't they thought about it," Murphy said, spreading his hands, "the Alice in Wonderland blockbuster is just a special case, and it won't become a common phenomenon." ā€

Without waiting for Carla Firth to say anything, Murphy continued, "At that time, James Cameron's "Avatar" triggered an unprecedented 3D boom, and there were no relatively good 3D movies on the market except for "Avatar", and the appearance of "Alice in Wonderland" just made up for the much-needed gap in the market, which led to a box office ......explosion."

Carla Firth naturally understands Murphy's words, and she herself also believes that "Alice in Wonderland" is a product of a specific time and special social environment, although this film has attracted many people, but the reputation is not good, and there are not a few viewers who spray wildly after watching it.

But 3D movies can really effectively increase the income of the film, which everyone can clearly see.

Since "Avatar", almost all large and medium-sized Hollywood studios have put 3D movies on the agenda, as the producer and distributor of "Avatar", Twentieth Century Fox certainly wants to get more dividends from this 3D boom, so James Cameron's other big ace Murphy is also included in the 3D plan.

However, Murphy's new film plan did not mention anything about 3D.

So, they sent Carla Firth to test Murphy's attitude towards 3D movies.

Because from a profit standpoint, Murphy is far more important to them than James Cameron.

No one knows how long James Cameron's next movie will have to wait after "Avatar", but Murphy's rhythm of one movie a year is completely guaranteed, and when it comes to the box office of a single film, he is not as good as James Cameron, but when it comes to the total profit of the film, James Cameron, who is less prolific, is a little behind.

Twentieth Century Fox was keen to see Murphy join the future 3D film project, even if it wasn't filmed in 3D.

"The company is just suggesting." Kara Firth is well aware that Twentieth Century Fox simply doesn't have enough ways to limit Murphy in this regard, and Hollywood doesn't know how many production companies are waiting for the collaboration between the two sides to break down, "You think about it too." ā€

"Carla, if it's something else, I can think about 3D." Murphy said directly, "But this film can't use 3D, most of the scenes in the film, especially the action scenes, will be placed at night, and the dark tones will seriously affect the 3D imaging effect, and 3D will also make the film darker, causing too much burden on the human eye." ā€

Although James Cameron's 3D technology has advanced by leaps and bounds compared with the old 3D technology, and it is true that there will not be much problem when used in scenes with sufficient color and brightness, if the tone of the film itself is dark, the effect of 3D imaging will be greatly reduced, and even negative effects such as ghosting and blurring will appear.

Murphy is not averse to 3D technology, but 3D technology is really not suitable for dark-toned filmmaking and production.

To put it bluntly, today's 3D is a special treatment of light, light can be polarized, and the treated light has a polarization direction, although the direction of the light itself is unchanged, but it still looks like the original light.

Then there is a kind of lens, called polarized lens, which also has a polarization direction, and light with the same polarization direction can pass through, but different light cannot pass through.

When shooting a 3D movie, two cameras are shot at different angles, almost at angles apart, and the two sets of images are projected onto the screen after being processed in different polarization directions.

If the audience does not wear 3D glasses at this time, it seems that the two sets of pictures are blurred together, if they wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes see different pictures, just like when people see real objects with glasses, the brain will produce three-dimensional sensations according to calculations.

However, in this simple process, the light is reflected through the curtain and then imaged on the retina through 3D glasses, and the brightness is theoretically lost by half.

Murphy understands this, and so does Kara Fez, so the two quickly agreed that switching to 3D was completely undesirable.

In fact, Murphy can also see that when Carla Firth started, she deliberately persuaded herself to use 3D technology to shoot, after all, the ticket price of 3D is nearly one-third more expensive than ordinary movie tickets, which is very beneficial to the box office of the film.

And Murphy himself admits that if he uses 3D technology, the box office of his film can indeed be higher, but this does not help the film itself, and it will affect the overall reputation, after all, the tone of this film is as dark as the theme.

In a short period of time, it seems that the box office has increased, but in fact it is detrimental to the profitability of the entire series.

In addition to the problems of the film itself, when Murphy watched "Avatar", he also paid attention to the word-of-mouth reflection of some 3D movies, just like the other side of the Pacific, the phenomenon of dark screens also exists in North American movie theaters.

In order to save costs, many theaters will reduce the brightness of projector lamps to extend the life of expensive bulbs, such brightness is not much different in 2D movies, but in 3D movies that will damage the brightness of the film, the difference is often obvious.

Nowadays, many fans in North America have reacted that since "Avatar", a multiple-choice question has been particularly painful for them, should they watch 2D or 3D? The 2D film has clear picture quality and comfortable view, but the visual impact is not strong; 3D movies are three-dimensional and shocking, but the picture is dark and laborious to watch.

The already dim screen with 3D sunglasses can be described as "dim on dim", after a movie, the whole person is really "faint", and the broadcast brightness of 3D movies is also darker than that of 2D movies, which has a depressing feeling.

Although Murphy is not a technical director, he is not an old-fashioned person, he has always paid attention to the development of film technology, and has also made people do a detailed investigation on 3D technology, and then found that even in the theaters of super metropolises such as New York and Los Angeles, the brightness of the 3D screen is also different, and the human factor is not excluded, the theater pursues profits, and will definitely want to save costs, especially now that 3D is hot, and the audience does not know much about 3D technology.

Frankly, the 3D market in North America is a bit chaotic now, and Murphy himself doesn't want to go into this troubled water.

To a certain extent, Murphy still pays great attention to his own reputation in films, a director's good reputation may take many years to form several films, and a bad reputation is enough for a bad movie.

The widespread use of 3D technology is a good thing, but this technology must be combined with suitable films to give full play to its greatest advantages, and if any kind of film, such as comedy and romance, is made into 3D, then the behavior of making money for the sake of money can be said to be too bad.

The audience is not stupid, once or twice may buy it, but what about the number of times?

That would hurt the entire film market, and it could lead to a plummeting box office for the entire region.

Some things will bring certain immediate benefits, and Murphy gives them up, not to say how great he is, but for more long-term gains.

Besides, instead of using 3D shooting and production, he still has IMAX technology to use.

Murphy and Twentieth Century Fox quickly agreed to use IMAX cameras to shoot some of the footage, and Philip Raschel and another producer on the crew began to approach IMAX, but there were now less than 10 IMAX cameras in the world, and IMAX only rented but not sold, with a weekly rent of up to $16,000, which needed to be coordinated.

This aspect is not a problem, not all of Murphy's shots are shot with IMAX cameras, and the time is completely in time.

According to the plan, this part of the IMAX lens will be mainly used for panoramic shooting and some action scenes.

The IMAX camera that the crew wanted to rent was made of 70mm film, and the resolution of the picture projected was more than 10 times higher than that of ordinary 35mm film, making it the highest resolution camera in the world.

Scenes shot with IMAX cameras are fully screened on IMAX screens, allowing viewers to see about 40 percent more images than regular screens, with unmatched clarity and color saturation for a truly immersive viewing experience.

Importantly, IMAX technology itself does not impair the light and brightness of the film, nor does it negatively affect the dark tones of the film.

As quickly as possible, Murphy had Philip Raschel finalize a lease contract with IMAX for the future rental of two IMAX cameras on 70mm film at a weekly rent of $30,000.

After getting the IMAX camera rental and the customization of the storyboard script and artwork, Murphy turned to the actor audition, and the male and female lead auditions were completed twice, and the next audition required him to personally participate in the final selection, and the auditions of several other minor actors who accepted the invitation to audition for the supporting role also needed him to get ideas.

The latter audition is the fastest, two consecutive days of auditions, Murphy basically decided on the actor he likes, Christopher Waltz, who has worked together before, will play the role of a very major realistic policeman in the supporting role, and Liam Neeson has also confirmed to take over the role of the villain.

Subsequently, in the audition for the actor, Murphy also saw interested candidates. (To be continued.) )