Chapter 3 Abnormal Markets

A small 4,000-word chapter, ask for a collection and a recommendation!

The cover of the first issue of Time magazine in 1981 was Caesar Lee, of course, he didn't wear a suit when he took the photo, and in his mind, a thirteen-year-old child wearing a suit is also a bit of a suspicion that a tiger is not a dog.

Round toe, black T-shirt chest is three white art body F letters, jeans, canvas shoes.

The face shape perfectly combines the rigidity and softness of the Eastern and Western races, and the dark blue eyes are very clear, the eyes are warm, and the lips are hooked with a smile that is not there.

If someone from Caesar's previous life saw this photo, he would have exclaimed, "So handsome that he has no friends."

The highlight of the first issue of Time in 1981 was Caesar's interview, which had three direct results after it was disseminated.

The first is that the number of Caesar's fans has made a qualitative leap, the second is that the sales of the Playbox console have exploded again, and the third is that Ray Caesar, the president of Atari, has taken the step towards the abyss ahead of schedule.

Although Atari and his former employee "Activision" studio are in the midst of a lawsuit, Ray Caesar was spurred on by the interview.

By the way, Activision may not be known to many people, but Activision Blizzard, which changed its name after acquiring Blizzard, should be a big name among players, right? That's right, Activision is the predecessor of that famous Activision Blizzard.

In the interview with Ray Kaiser, he saw that Kaiser Lee had a deep disdain for the Atari 2600, but the problem is that this disdain is supported by dry goods.

Every game FFF releases on the Playbox console is a classic, and if you take out a game at random, you can beat all Atari games in a variety of ways.

Ray Kaiser, as Caesar recorded in his previous life, wanted to quickly come up with a "masterpiece" to gag everyone's mouth, because Atari's stock price had begun to dive in tricks, and the board of directors' phone was already ringing endlessly, and he wanted to start the accountability process.

According to the records of the previous life, Atari finally got the adaptation rights of ET, but the ET in this life has not yet been released, so the final result is that "Star Wars" replaced ET as the worst movie adaptation game in history.

Atari bought the rights to the adaptation of "Star Wars" from Twentieth Century Fox for an undisclosed price.

In Ray Caesar's view, it doesn't matter what the subject matter is, as long as it is a box office hit and an influential movie, it is a "free ride" that can be adapted in his eyes.

On the other hand, the rapid rise of Caesar's FFF company allowed more speculators to see the booming money in the gaming industry, so more laymen entered the industry.

Even a food company called Quaker Oats has set up a gaming department and has released more than a dozen games.

To make matters worse, Caesar Lee's Playbox is closed, and no one is allowed to develop and sell games on Playbox consoles without authorization.

Even if you authorize a third party, if Caesar doesn't give the other party a development machine, the other party can't develop it. Reverse engineering is useless, let alone cracking, the hardware and software encryption methods from 2015 in the previous life are not understandable to these IT engineers now.

This led to the flock of these more copycat and more layman copycat game companies that entered the market later into the "Atari 2600", a console platform with no threshold.

In the face of this chaotic, insanely shoddy market, electronic-games&athletics, the world's only authoritative gaming magazine that introduces, rates, and reports game-related news, has almost completely ignored any game on the Atari platform.

Electronic-games&athletics magazine has only one sentence of commentary on all the games on the Atari platform:

"The performance of this console platform is not yet up to the level of running a qualified video game, and players are not required to purchase the console and all the games of the console platform to avoid mental and property damage."

Of course, this sentence was deliberately issued by Caesar, and he also gave the order to refuse to review the game on the Atari 2600.

Caesar knows very well that the market share of "Atari 2600", as the old overlord of the console, is far higher than Caesar's playbox.

In the face of hundreds of new games made by copycat game companies in a short period of time, if there is no review from an authoritative magazine, players can only risk buying according to their instincts, and then go home to try it out and then jump on the street and shout that they are fooled.

It can be said that the success of Caesar Lee's playbox has injected a stimulant into Atari's already rotten market, allowing the virus to spread over a larger area and faster, completely accelerating the demise of Atari.

At this time, commenting on the other party's game, even if it is all bad, is equivalent to doing the other party a great favor. So Caesar's strategy is to wait and see.

This frenzied influx of copycats happened in just one month, and Ray Caesar was not a player after all, and even if he were, it was impossible to connect all the clues in a short period of time, and found that the root of this qiē error was due to Atari's wrong third-party strategy.

The only remedy he could think of was to urgently launch a blockbuster adaptation like Star Wars to save the market that was collapsing.

Because there have been several incidents of burning the Atari 2600 console and cassette in public in the United States, although it is all an individual behavior of players, and it has not yet reached the level of collective action, this is already an extremely dangerous signal.

At this point, an interesting phenomenon was born, and the entire North American video game market was divided into two separate parts:

Part of it is the thriving, FFF-led, Playbox console-based gaming market.

The other part is the game market that is destroying miè at a speed that is visible to the naked eye, with Atari as the main platform, with the Atari 2600 console as the main platform and other consoles as the secondary platform. Ironically, no one can see this kind of ruin.

What the media and the public saw was the huge success of FFF after Atari and the entry of a lot of money and entrepreneurs (speculators) into the game industry.

All of a sudden, there was a lot of talk about how the American gaming industry will always prosper and be vibrant.

People are fascinated by the future money scene of the game market with tens of billions of dollars, and there are even economic media advocating more money to enter the game industry.

Kaisa Lee watched them go on a final rampage quietly, and under the questioning of various reporters, he never made any forward-looking remarks about the game market.

On the contrary, on February 1, 1981, Caesar was a guest in the MTV studio to accept a telephone interview with the host and the audience, and a lot of dry information was exposed.

At this time, the playbox had already sold seven million, and although it did not have the sales of more than 10 million Atari 2600, sales were growing at a terrifying rate.

Even if there are more than 7 million, it still supports a sizable hardcore fan base.

In addition, in addition to a few games in Caesar, six classic games have been released in the past two months, and such speed and quality make players only worship when facing Caesar.

At the player's strong request, Caesar gave a television interview and agreed to be interviewed by the player by phone.

When Caesar and the presenter had a modest interaction, the first audience member's call was answered.

"Hey! Buddy! I love you to death! I love your Kombat Whirlwind so much! I'm simply ...... I can't sleep at all if I don't do it a few times a day! ”

Although he was a little incoherent, but listening to his voice and tone, Caesar judged that it should be a black man.

Although the other party didn't say it explicitly, he could also understand the mentality of this black player, because he changed the character of "Kombat Whirlwind", the protagonist "Cody" is white, Cody's friend "Kai" is Chinese, and another strong man in the wrestling department, Hagkesa, has been changed to a black person.

In the simple plot of this action game, Cody's girlfriend was kidnapped, (of course, this girlfriend is no longer Haag's daughter), because the other party is a famous gangster, the power is huge, and the police are their accomplices, so Cody invited his two friends, the coach of the Chinese kung fu dojo "Kai" and the black coach of WWE "Haag".

is such a simple plot, which makes this black man excited and incoherent, and he can't wait to give Caesar a knock in person.

It can't be helped, you can't say anything about racism, but racism is everywhere.

Look at the movies of the seventies and eighties and even earlier, what is the image of black people...... Third-rate drug dealers, bank robbers, pimps, brave and ruthless gangsters, etc., are all bad images anyway, but they don't need to use any brains.

Anyway, the audience of this period just needs to remember that blacks are bad and mentally retarded.

Under this premise, the black man "Haag" actually became one of the three protagonists in an action game, and he was also a hero, which made many black people feel a surprise that they had never had before, so there was an overreaction of this black player.

Caesar didn't think about it that much, his first consideration was based on the market, whites, Asians and blacks are the three most populous ethnic groups in the United States, although blacks will be surpassed by Latinos after the millennium, but at least in the eighties.

If he wants to take the North American market as the basis for development, he will not give up making a fuss about the three ethnic groups in terms of personality, and will try his best to please the players of these three ethnic groups.

Of course, the Chinese are the largest group of Asians, and Caesar himself traveled from China, so he certainly has no reason to have a Korean or Japanese character to represent the Asian community. In all of Caesar's works, there is only one race of Asians, the Chinese. And Asian gangsters will always be Korean and Japanese gangsters.

The second player's call was to show his reverence for Caesar's level of musicwork, and he heard Caesar's restless metal heart in the BGM of Contra, and said that he played Contra over and over again just to listen to BGM.

Caesar pretended to be sad and joked that he was sad because he only liked BGM, not the game Contra. While making the player in front of the TV smile, Caesar threw a bombshell.

"I'm going to start next year, and I'm going to launch VGL every year during the summer holidays, yes, it's what you think of as video-games-live.

Rock music, symphony, light music, it doesn't matter what genre you think, after voting, we will rearrange the most popular game BGM under FFF after voting, and then integrate it into a live concert, interested friends can vote, and there may be surprises at that time.

Because I might invite some bands or singers to be performers, I think as the director of MTV, I still have a little bit of prestige in the music industry, right? Ha ha. ”

Caesar's revelation is heavy news for gamers who like games or listeners who like music. For those who love games and music, it's like winning the lottery.

You know, whether you like rock music or not, the unplugged live tapes that Caesar planned and collaborated with Aerosmith are peerless that must be treasured, and in less than three months, some people's tapes have run out of magnetism due to too frequent playback.

Therefore, the concert curated by Caesar is a rare feast even for music enthusiasts who don't play games.

Finally, a player called and asked why Caesar didn't release an arcade game, and Caesar's usual smiling attitude disappeared in an instant.