920 Rescue work
"Banshee in the Water", rout; "Monster House", a fiasco; "Pirates of the Caribbean 2", Stuffy Stick...... With a 46.5 percent drop in the second week and a North American box office of 86 million, "Fury Road" showed unparalleled dominance, riding the wind and waves in the midst of controversy, stirring up the bloody storm of the entire film market, breaking the shackles of the R-class, and writing a fabulous summer journey. Pen % fun % Pavilion www.biquge.info
In the debate between masculinity and feminism, all other film works have been completely reduced to a background board, and all the topics are focused on the "berserk road", even the news that "Pirates of the Caribbean 2" exceeded 300 million is not attractive, not to mention the bad situation of the "water banshee", the news media does not even have time to fall into the well to laugh at the "water banshee", all the attention is directed towards the "berserk road", and the powerful attention is not inferior even compared to the presidential election.
It seems that in the past few days, in addition to the "berserk road", it is the "berserk road".
I still remember that before the release of "Superman Returns", there were mourning all over North America, and the performance of many works in this year's summer file was far lower than expected, "Poseidon", "Mission Impossible 2", "X-Men 2", "Cars" and a series of works were all disappointing, and even the "Da Vinci Code", which had a good box office performance, was far from being said to have detonated the summer file. At that time, the box office performance of the summer file was far behind the data of the same period in the past two years, and the downward trend was very obvious, which also caused countless voices of concern, worried that this may be a precursor to the shrinking of the film market, or it may be a signal of the decline of comic book adaptations.
So everyone is calling for a work to turn the tide, sweep away the decline, and re-show the vigorous vitality of the summer file. Under the watchful eye, "Superman Returns" is a big surprise, the terrible box office performance is unbearable, and what is even more terrifying is that the weakness of the summer file has continued again, and people are panicking.
The birth of "Pirates of the Caribbean 2" injected a shot in the arm for the North American market, and it was also in the way of breaking the premiere record in film history, which immediately made all the media excited, exclaiming "rescue work", thinking that "Pirates of the Caribbean 2" will not only save the disaster of this year's summer file, but also set off a box office frenzy, driving the North American film market to a higher stage.
But now, people are realizing that they are wrong, and they are wrong.
"Pirates of the Caribbean 2" has indeed created excellent results, but after all, it is only the level of 400 million in North America, and it is almost impossible to touch the record of "Titanic", or even create a new era; On the contrary, it is the "Fury Road", which has become more and more courageous in the midst of controversy, and even negative factors such as R-rated and cult have become a positive influence on the box office, no matter where the film ends up at the box office, this is a groundbreaking work: one step closer than "The Passion of the Christ", opening the door to R-rated films, and one step closer than the "Matrix" series, opening the door to cult films, allowing the North American film market to enter a new era of blooming.
The work of saving the city, "The Road of Rage" vividly interprets what is called a work of saving the city with actual results!
The box office of the opening weekend broke the record, the box office of the next week broke the record, and the box office of the next week weekend broke the record again, and the records were fully refreshed, and after sweeping the thousands of troops with a crushing momentum, the cumulative box office of "Fury Road" reached 323 million in one breath, following the fastest breakthrough of 100 million in North American film history, the fastest record in film history to break through 200 million, and the fastest record to break through 300 million in film history are all in the bag, and no one can compare with the momentum of a dominant family.
Prior to this, the fastest work in film history to break through 300 million was "Star Wars Prequel 3", which took seventeen days to achieve this feat, but now "Fury Road" only took eight days, directly shortening the original record by more than half, and the speed of the box office is simply shocking, and any language seems pale and powerless.
At this time, people realized that the accumulation of power in the previous two months was not for "Superman Returns", nor for "Pirates of the Caribbean 2", but for "Fury Road". Perhaps, when the viral video went viral, people were already looking forward to this work; Perhaps, before "Hard Fruit Candy" won seven Oscar nominations, people were already full of curiosity about Lance's new work; Perhaps, at the time of the establishment of the "Fury Road" project, the entire North American market had already begun to brew...... All of them are for this moment, to welcome the arrival of the "road of rage", excellent word-of-mouth, excellent feedback, and profound reflection have pushed this wave to a climax, and the controversy of the ideological core has written a miracle in one go.
When you think about it, it seems that no other film has received so much attention, and all the discussions, all the attention, all the differences, and all the arguments have become the motivation for the audience to enter the cinema, and the North American film market, which has been dormant for a long time, is surging like a volcanic eruption. This is the real rescue of the city!
"Pirates of the Caribbean 2" has a cumulative box office of 308.8 million in three weeks, and "Fury Road" has a cumulative box office of 323 million in two weeks.
It only took eight days, "Fury Road" completed the overtaking of "Pirates of the Caribbean 2" on Saturday of the second week after its release, completely powdered all the suspense of this summer file war, and continued to lead the way, sprinting towards 400 million or even 500 million, considering the ultra-low decline of 46.5% the next week, as well as the high wave of controversy, people can't help but have a big question mark in their minds: 600 million, is it possible?
R-rated movie, this is actually an R-rated movie, this is actually an R-rated movie with an average box office of less than 100 million in North America, "Fury Road" only took two weeks, and it almost touched the "Passion of the Christ" 370 million R-rated movie box office record in North American film history, there is no doubt that the record is broken, the question is: how high can this record finally reach?
Every step of the "Fury Road" carries the weight of history.
Stepping on the shoulders of "Banshee in the Water", "Monster House", and "Pirates of the Caribbean 2", "Fury Road" stepped onto the top of the North American weekend box office charts, easily achieving re-election, becoming the third work to complete the defending championship after "Mission Impossible 2" and "Cars" in this summer. As a result, the box office list in the third week of July showed such a ranking, behind the "Banshee in the Water", "Same/Living Threesome" and "Dwarf" occupied the fifth and sixth positions respectively, and "Superman Returns" has slipped to ninth place this week, and the weekend box office only earned 7.3 million, even Warner Bros. is powerless at this time.
At this moment, Warner Bros.'s blockade and suppression plan has completely failed, not only has it not been able to suppress Lance's momentum, but what is even more depressing is that the three works of "Poseidon", "Superman Returns", and "Banshee in the Water" have all lost it, and Warner Bros. even lost his underwear in the summer of 2006 - even more miserable than Diorama Pictures.
Since there is no "Harry Potter" series of movies released this year, it can already be announced in advance that Warner Bros. has withdrawn from the competition for the year-end box office championship, and even the ranking among the six major film companies is not optimistic. In addition, the rise of Lance has become unstoppable, and Warner Bros. needs to consider more about how to deal with the future relationship with Chaos Pictures, how to manage the relationship with Lance, should the DC universe still be handed over to Lance, and how true are the rumors of "Iron Man......
Barry Meyer's scorching scorch, and this is just the beginning.
In comparison, Disney's situation is somewhat aggrieved, but at present, "Pirates of the Caribbean 2" and "Cars" are both profitable. Therefore, Robert Iger quickly calmed down, he knew that he had no time to regret it, let alone think about whether "Fury Road" would not have been born if Lance had been the director of "Pirates of the Caribbean 2", at least not against "Pirates of the Caribbean 2", because he had to focus on the present.
The energy explosion of "Fury Road" is amazing enough, and the rising momentum of heat in the past week is even more terrifying, and the strength of breaking through 300 million in eight days has hardly left much room for "Pirates of the Caribbean 2" to play, and if it continues like this, their hope of hitting 400 million in North America will only become more and more slim. Now, he needs that momentum to calm down, he needs this controversy to cool down quickly, he needs to see the audience shift their focus away from "Fury Road", he needs to win more breathing room for "Pirates of the Caribbean 2", even if it means Disney is going to stand on the opposite side of Warner Bros. and help Chaos Pictures calm down this controversy, Robert will not hesitate.
Robert now needs to wait for the right moment, an opportunity to steer public opinion and quell the tide of controversy. He didn't have to wait long, though.
On July 25, the arrival of reporters brought Palm Springs to life like never before, and more than 150 reporters surrounded the rumored villa where Lance lived - and these were just the first reporters to arrive at the scene, and a large procession was coming in at a rapid pace, so much so that even Mel Gibson probably had never seen it.
In anticipation, Lance's familiar figure appeared in everyone's field of vision, the flash light was cathartic like a Nicaraguan waterfall, the roaring shutter actually drowned out the roar of the engine on the street, and the heat could be clearly felt on the skin, which made Lance teasing, "Wow, that's how Michael Jackson is treated." (To be continued.) )