Cole and Dorothy fell silent again, not embarrassed, but lost in thought, but Lance's simple words contained too much content. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Info Lance was not in a hurry, did not speak, and let the silence slowly permeate.

After a while, Cole pondered and asked, "What if we collide with other blockbusters after the file is finalized?" ”

This year's summer file can be described as lively, and it has begun to warm up early, "Mission Impossible 3" has been determined to be the opening blockbuster of this year's summer file, and then "The Da Vinci Code", "X-Men 3", "Superman Returns", "Pirates of the Caribbean 2", "Miami Storm", "Fast and Thrill/Emotional 3", "Cars", "Poseidon" will all rush to the beach one after another, with an investment of more than 200 million works as many as three, and the cost of other works is all higher than 150 million, It presents a prosperous scene of the blockbuster era.

In addition to these super blockbusters, low-budget comedy movies such as "Life Remote", "Queen Wears Prada", "Taradiga Night", and "Dwarf" are also miracles for the summer season, and things like last year's "Wedding Proud" writing miracles appear almost every year.

All major film companies have a consensus to avoid frontal fights as much as possible, and this kind of internal attrition will often lead to a lose-lose result, so the schedule arrangement is particularly important. For super blockbusters, it is best to release one film at an interval of two weeks, which is also to avoid the situation that the box office performance is lower than expected due to market aesthetic fatigue; In the interval between blockbuster releases, middleweight works such as comedy movies, family movies, and romance movies also need to arrange their schedules reasonably to maximize the box office as much as possible.

Now, "Mad Max 4: Fury Road" is also joining this year's blockbuster battle?

Purely from the perspective of the work itself, no matter which work is on, the name of "directed by Lancelot Strello" is not inferior, but the problem is that the summer file is the world of the six major film companies, and small and medium-sized film companies are almost all foils, not to mention independent film companies.

Cole listened to Lance's tone just now, but he didn't care about the schedules of other blockbusters, focusing on himself, and after arranging a suitable schedule, let other large film companies come over? This...... This is no longer bold, it is simply unknowing, and Cole does not think that Lance is this kind of brainless person.

Lance pondered for a moment and organized his words, "Cole, do you think those big companies will easily let Chaos Pictures grow?" Especially after so many conflicts that broke out between me and them. ”

"Of course not!" Without any hesitation, Cole gave the answer directly.

"Correct." Lance snapped his fingers, "There's no way they're going to watch 'Fury Road' do well." ”

After rejecting "I Am Legend" and "007" in a tragic and ruthless way, Lance chose the "Furious Road". Lance hopes that through this work, he can break the shackles of the six major companies and open up a world for Chaos Pictures; Similarly, the six major companies are bound to want to suppress this work and extinguish hope, not to destroy Chaos Pictures, but to teach Lance a lesson, to maintain dignity and status, and more importantly, to benefit more in the future - if the "Fury Road" fails miserably, then Lance will be a fish on the chopping block, and even if he is unwilling, he will have to bow to the six major companies.

Of course, Hollywood will never be short of a "Lancelot-Strello". But at least, after defeating Lance's arrogance, major film companies can naturally do whatever they want if they want to block, use, and cooperate.

"So, no matter when we set the file, they have a way to create obstacles for us if they want to. In that case, why don't we put ourselves first and develop a strategy that suits us? Lance's reasoning is simple, but not everyone has the courage and determination, after all, they are dealing with the entrenched Big Six. But if you think about what has happened in the past six months, things are not so unexpected. "Think about it, how will other companies react after we set the file? For example, we set a schedule for the first week of July to preempt the Independence Day schedule, so what about the Warner Brothers? The pre-publicity cost of "Superman Returns" has already exceeded 20 million, right? ”

Cole's eyes lit up suddenly, and when he looked up, he saw a similar light flashing under Dorothy's eyes.

They are worried about the major film companies, but on the contrary, why are the major film companies afraid of them? Looking at the box office performance of Lance's past five works, no one can ignore it, especially Lance's grasp of the balance between business and art is even more amazing, "Furious Road" claims to cost 200 million yuan, and has attracted countless attention from the start of filming, and in the eyes of major film companies, "Furious Road" is bound to be an opponent that needs to be vigilant.

If "Fury Road" is released on Independence Day, it will inevitably trigger a chain reaction of other studios, who want to suppress Chaos Pictures, but definitely not at the expense of their own interests, they are all businessmen, not enemies.

So, on the one hand, they have to think about how to deal with the "furious road", and on the other hand, they have to be wary of their competitors profiting from it. So, is it a head-on confrontation with the "Fury Road" and arranged in the same schedule? Or will it be released before "Fury Road" and crush the opponent with a box office advantage? Or is it arranged to be released behind "Fury Road" and drag down the opponent's next week box office decline to achieve the goal? Or do you sit on the hill and watch the tiger fight, waiting for Warner Bros. and Sony Pictures to make a move? Oh, and Disney!

This is a game of chess, a game, even if Chaos Pictures is not enough, but the two sides are still in a position of fighting, they want to defeat Chaos Pictures, even if it is crushing and sweeping, the game will not know the result until it is carried out.

Obviously, Chaos Pictures is in a weak position, so Lance decided to take the initiative, rather than looking ahead and backwards, it is better to focus on himself, but to be able to disrupt the other party's deployment.

However, there is still a very small probability that after the "Fury Road" was finalized, other major film companies were indifferent, and they didn't take Chaos Pictures seriously at all, and still followed the established pace step by step. Such a situation is really rare in the summer file, especially considering the 200 million investment and the factor of Lance's name, but if it really appears, this is naturally great, and Chaos Pictures can continue to arrange it at its own pace, and the two sides will be safe and sound, and they will see the real chapter with their works.

But in Cole's view, such a small probability is simply not possible, and it is impossible for Warner Bros., Sony Pictures and Disney to have no reaction. As Lance said, the three works of the three companies - "Superman Returns", "The Da Vinci Code", and "Pirates of the Caribbean 2" are the highlights of this year's summer file, they want to suppress Lance's arrogance on the one hand, and on the other hand, to ensure the success of their works, how to kill two birds with one stone, is not an easy task, they are bound to make careful deployment and arrangement.

It is foreseeable that this year's summer season will be particularly lively, even more lively than the awards season.

"In this way, we should be able to reduce some of the pressure on the PR side of our college." Cole and Dorothy's brains were running fast, thinking about the ripple effects of Chaos Pictures' move, and Lance immediately said another inexplicable sentence, jumping from "Fury Road" back to awards season, and such a jump of thinking was really a little difficult to keep up.

Dorothy frowned, "What do you mean?" ”

"It's simple, is the awards season important, or is the summer season important?" Lance's simple and clear words made Dorothy and Cole understand that they were not not smart enough, but their thinking did not keep up with Lance's rhythm. Or in other words, they have never thought from the perspective of the company.

It's as if Lance gave up the awards season academy PR and chose to shoot "Fury Road" in Namibia with peace of mind, they all know very well that the importance of the Oscar statuette comes down to profit, which is true for any Hollywood studio, and if they were given a choice between awards season and summer season, 100% of the companies would choose the latter.

In the case of "Superman Returns", the production cost $300 million before and after - not counting the expenses during the promotion period, even a predator like Warner Bros. must be cautious, if it fails, it is likely to affect Warner Bros. filming plans for the next year or two. This is a void that one or two Oscars cannot fill.

In other words, when Chaos Pictures sets the schedule for "Fury Road", it will inevitably trigger a series of chain reactions in the summer season, and the distribution departments and public relations departments of major film companies must go through close calculations and considerations, and at the same time, these companies also need to communicate with each other - to avoid the tragedy of "Superman Returns" and "Pirates of the Caribbean 2". This will not only require a lot of manpower and material resources, but also the next pre-publicity war will also be launched...... This also means that the power of the academy's public relations will inevitably be weakened, especially as the bond between Warner Bros. and Twentieth Century Fox will be broken, which will give Chaos Pictures some breathing space.

Of course, the major film companies are equipped with professional college public relations teams, and they will definitely not lose sight of one or the other because of the summer season, but at least they can divert some of the focus, which is crucial for Chaos Pictures, which has just failed miserably at the Golden Globe Awards.

It may not be a clever move, but it is very effective. What's more, Chaos Pictures is not tied down, but has shown the ability to fight back, and it is still unknown who will win or lose this chess game. Dorothy and Cole thought it was an extremely difficult problem, but Lance tore a hole, and whether it could become a breakthrough depended on the next further game.

"So, you still have an opinion about the outcome of the Golden Globes?" Dorothy asked with a smile. (To be continued.) )