Chapter 287 Inventory of the Domestic Market

Lu Yang weighed for a long time, and finally decided that if the U.S. side could terminate the investigation, Tianxin Electronics would continue the listing process. Pen × fun × Pavilion www. biquge。 After all, this matter has been expected by the group for three years, and it is not a matter of him Lu Yang alone, but a major event for all employees.

"Mark, don't worry about commissions, if Goldman Sachs is willing to lobby for us, we won't lose their PR fees, and we can also compromise on the IPO underwriting rate."

When Mark heard this, he immediately promised: "I will discuss with them and try to solve this crisis as much as possible......"

Due to the unfavorable situation in the U.S. market, Lu Yang was worried that other markets would be affected, and started various public relations activities. Fortunately, there is no indication from the European side that they will investigate Tianxin Group.

However, Lu Yang did not dare to relax, after all, this time the matter was a bit big, and there was a prismatic plan as the background, and many parliamentarians in the EU have already raised the issue of Internet information security, and no one dares to guarantee what measures they will take.

Lu Yang is not the kind of optimistic person, although the worst has not yet appeared, he has already begun to plan for the company's retreat. Fortunately, the foundation of Tianxin Group is still in China, even if it really loses the international market, it can still hold on.

But is the domestic market safe?

Lu Yang couldn't help but ask himself, feeling a little hazy in his heart. Since he started his business, although there have been twists and turns, but in general it is still very smooth, and now he is suddenly facing this uncontrollable situation, Lu Yang is very unaccustomed to it, and even a little panicked in his heart. All kinds of insecurities attacked, and even gave Lu Yang the feeling that there was nowhere to go in the world.

What should the U.S. government do if it resolutely blocks Tianxin Group? What if the European market is also lost? What if the Huaxia government takes the opportunity to demand a stake in Tianxin Group?

Several questions piled up in Lu Yang's brain, and each question was like a hammer that smashed on his heart.

Lu Yang began to think about some problems that he would not think about before, and he remembered that someone reminded him that it is not a good thing for the company to develop too fast, and it is very important for a company to run its own foundation. Now it seems that this reminder is really right. Tianxin Group has developed too fast, and the wealth it holds does not match its own power and influence, and it is nothing in normal times, but once there is a crisis, the problem will come out.

If you give Tianxin Group another ten years, with its current scale and influence, even the highest level will not have such an attitude towards them. However, Tianxin Group did not have that time.

……

The crisis in the U.S. market did not affect Tianxin Group's sales in China. After the spring press conference, "Star 3S" lived up to expectations, and in more than two months, the domestic sales exceeded 13 million units, becoming the best product sold by Tianxin Electronics in China.

This sales volume has somewhat alleviated the company's internal concerns about the crisis in the United States and stabilized people's hearts. However, the sales of "Starry Sky 3S" abroad have been greatly affected, and Lei Jun originally expected it to be 30 million, but in fact there were only 22 million units.

On Friday afternoon, dozens of senior executives of Tianxin Group received a notice of the meeting, and everyone was prepared for this. Everyone knows the content of the meeting.

At this meeting, Lu Yang asked each company to focus on reporting on the sales in the domestic market.

In the smartphone market, Tianxin Electronics still occupies more than 40% of the share, followed by Lenovo and Huawei, followed by Samsung, Samsung's performance in the Chinese market has been getting better and better in recent years, and Apple is also ranked within the top ten, which is a great breakthrough.

In terms of operating system, the proportion of the wisdom alliance has risen, reaching 65%, thanks to the promotion of other products of Tianxin Electronics, including smart glasses, smart bracelets, smart watches, etc., in the world, the wisdom alliance also has a significant advantage, which is incomparable with Android and iOS.

The Meteor notebook that was launched in June last year also opened up sales, including other models of Meteor notebooks launched later, and in the past year, the total sales at home and abroad reached 11 million, ranking ninth in the global notebook market, creating a miracle.

It is worth mentioning that among the top ten notebook brands in the Chinese market, Intel no longer dominates the rankings as in the past, and the superstar CPU released by Tianxin chip accounts for three seats, among which Lenovo has many notebooks using this CPU, and the consumer response is quite good. The excellent price-performance ratio of the Superstar CPU has also attracted other computer manufacturers, including HP and Dell, to approach Tianxin chips.

Another achievement that Lu Yang values is the promotion of smart operating systems. Ye Wenbing has been running around the country for more than half a year for this, and the results are remarkable.

Although there are differences at the top level on the issue of dealing with Tianxin Group, since last year when we learned about the Prism plan of the United States, the government is still very hard to promote the smart operating system, first of all, important national institutions have replaced the system, and then party and government organs. Because of the cooperative relationship with Microsoft, many state-owned enterprises are not active in replacing the system, which is the problem that Ye Wenbing solved.

The largest number of ordinary users is the focus of Ye Wenbing's attention, in the past year, Tianxin Group through various activities, spare no effort to promote the PC version of the smart operating system, to this day, the domestic operating system market, the wisdom operating system has accounted for 26% of the share, and this share is still expanding. Microsoft, of course, is not willing to give up the market, but this trend is something they can't stop.

It is said that Microsoft has decided to adjust the strategy of the Chinese market,Considering that win7 can not open the situation in China,Next year Microsoft will bring win8 to do the last fight。

Tianxin Automobile's performance in the past six months has also been good, with more than 100,000 Galaxy sports cars sold in China and more than 20,000 abroad. In addition, the next model of Tianxin Automobile will be released soon, which is a luxury SUV for family use, which is currently quite optimistic about the outside world. According to Wang Chuanfu, the sales target of Tianxin Automobile this year is 400,000, and the pressure is not small.

Listening to the data reported by his subordinates, Lu Yang did not have any happy feeling, in the smartphone market, Tianxin Electronics has almost achieved the extreme, dominating the domestic high-end smart phones, and it is almost impossible to break through. Other products, such as smart glasses and smart watches, occupy an exaggerated share, and there is no rival at all. This is a good thing, but it also shows that the development of Tianxin Electronics in China has fallen into a bottleneck.

As for the automobile industry, there is a lot of room for growth, but it will take a long time to accumulate. If nothing else, let's just say that the establishment of Tianxin Automobile 4S store is not a short-term problem.

After that, Guo Wei reported on the development of Tianxin chips. In the field of mobile phone chips, Tianxin chips undoubtedly rank first in the world, accounting for 33% of the market share. Five of the world's top 10 smartphone manufacturers have adopted the Star Core series of mobile phone chips. Behind it are Qualcomm and Samsung, and as for Intel, the market share is less than a quarter of that of Tianxin chips.

In the field of computer CPU, Tianxin chip is a latecomer, but relying on the Chinese market, Chaoxing CPU sales are considerable, but under the joint suppression of Intel and AMD, it has broken out of the world. However, unlike what Lu Yang expected before, the rise of Tianxin chips faces AMD rather than Intel. Originally, AMD occupied nearly 40% of the market share in the Chinese market, but a year after the release of the Superstar CPU, this number dropped to 27%.

Now in the Huaxia market, Intel's share has reached 53%, AMD accounts for 27%, and Tianxin chips occupy the remaining 20%. Industry insiders predict that this year, Tianxin chips will continue to encroach on the two markets, and are likely to surpass AMD. However, considering the characteristics of the Huaxia market, AMD's market share should not decline rapidly, and this year's war is more between Intel and Tianxin chips.

Huo Sheng, Tang Jianming, and Tu Kai successively reported on the situation of companies such as Tianxin Chaoneng, Tianxin Optoelectronics and Tianxin Network, and Tianxin Group has basically established a leading position in the field of batteries, displays and networks, especially batteries. In the field of displays, the main opponents of Tianxin Optoelectronics are Samsung, Philips, LG and other companies, and the main opponent of Tianxin Network has only one, that is, the domestic penguin company.

"If the United States still does not lift the ban in the second half of the year, the development speed of the group will be greatly reduced this year." Su Yan concluded, "The U.S. market accounts for 20% of the group's business, and the attitude of the U.S. government is likely to cause a chain reaction, the entire North American market, the Australian market and even the European market, Japan and South Korea markets may be affected, I suggest that the group increase public relations investment in the United States to solve this problem as soon as possible." ”

"The American thing, we will do our best to solve it, and Mark is already doing this work. What we're going to talk about now is what kind of strategy the company should adopt if it does lose the US and European markets. Lu Yang put forward a difficult problem for everyone, if it really loses 50% of the market, Tianxin Group will inevitably suffer a heavy blow.

The meeting lasted until 8 p.m., and there was still no result.

After Lu Yang returned home, he found that Zhu Xiaotong was also there. Although the two have officially been together, it is not often that she comes to the house at such a late hour.

"Lu Yang, how is the situation of your company now?" Zhu Xiaotong said with concern.

Lu Yang told her in detail, he really needs a listener, the company's affairs, some things, he can't tell his parents, he can only hold it in his heart.

Zhu Xiaotong was a smart listener, she listened carefully to Lu Yang's words and gently held his hand.

"No matter what kind of difficulties you face, I will be with you." She suddenly laughed again, "And I don't think you should be so frustrated, although there are some problems that need to be solved, but you are far from being in a desperate situation." ”

After Lu Yang said what he thought in his heart, he felt much more comfortable and agreed with Zhu Xiaotong's assertion.

"Yes, to be serious, it's a temporary predicament, and it's my overreaction."

Zhu Xiaotong said: "I don't understand business matters, and I don't want to get in touch with them. Dad always wanted me to take over his class, but I refused, do you know why? ”

Lu Yang shook his head.

"When I was a child, in my memory, my dad was always busy, and I rarely saw him relaxed, and I rarely saw him smile. I remember very well that one night, there was a loud knock on the door outside, and my father was not at home at that time, and it was my mother who opened the door, and it was the person who came to ask my father for a debt...... That day scared me, and even though my father's company grew later, I never forgot it. Zhu Xiaotong recalled.

Lu Yang was a little surprised, he didn't expect Zhu Guangzhi to have that kind of embarrassment.

Zhu Xiaotong said: "When I grew up, I slowly understood that my father has faced many more difficulties than I know in the past 20 years. But in the end, he broke through. I knew that I was not capable of facing those difficulties, so I was reluctant to take over his class, and I didn't want to ruin half of his life's work. But you are different, my father always said that you are the best young man he has ever met, and I am sure that you will be able to overcome all difficulties. ”

Looking at his girlfriend's adoring gaze, Lu Yang felt that his body was full of energy again. Yes, what is the temporary difficulty, and who can be smooth sailing? Only after the baptism of strong winds and waves can he and Tianxin Group become stronger.

"I won't let you down!" Lu Yang said secretly in his heart. (To be continued.) )