May 23, 1986.

The scene of CCTV's "Run, Brother" advertising bidding meeting.

Hong Guang, the chief director of the running man program, and the seven members of the running man hosting group, including Meng Chao, Ye Qianwen, Liu Dehua, Zhang Xueyou, Li Lianjie, Huang Jiaju and Zhou Xingchi, appeared in the running man's advertising bidding meeting.

You must know that Running Man is the first program in China to use outdoor sports as a selling point, and for the first time, he broke through a small studio to shoot all over the country!

In addition, it is CCTV's large-scale investment, and the members of the support group are all very popular superstars except for Zhang Xueyou and Zhou Xingchi, who are not famous for the time being, so they have attracted more attention!

Hundreds of well-known domestic enterprises and reporters sent by major media came to the scene of the advertising bidding meeting, and the whole scene was completely encircled.

Hong Guang, as the chief director, was the first to speak on stage, he walked to the center and said with a smile: "Thank you for your support for the show "Run, Brother", here I would like to introduce to you the lineup of our running men, the host team has seven people, including captain Meng Chao, Ye Qianwen, Li Lianjie, Liu Dehua, Huang Jiaju, Zhang Xueyou and Zhou Xingchi. And our first guests invited Zhang Guorong and Zhou Yanfa. ”

Meng Chao calculated that when the first episode was recorded and broadcast, it should be just when his company's "True Colors of Heroes" was being released, so the guests of the first issue invited their brother Zhang Guorong and Fa Ge in line with the principle of not flowing into the fields of outsiders and promoting the movie.

The seven members of the running male host group who were named began to greet the people in the audience one by one, and heard that the guests of the first issue invited the most popular singers and the most popular TV students in the entertainment industry, and now the reporters are even more excited, and these corporate funders who are ready to bid for advertising are also calculating what price to use to win this advertisement.

You must know that this show is already set to be popular, but it is difficult for anyone to determine how popular it will be and how strong the advertising effect will be for the time being, so how to bid is a matter worth studying repeatedly.

Hong Guang continued: "I believe that everyone will have a certain degree of confidence in our program, and now I announce the official start of the "Running Brothers" advertising bidding conference, the first bidding is the naming rights of the "Running Brothers" program, the reserve price is 50 million, and the bidding price shall not be less than 10 million each time. ”

In terms of prices in 1986, 50 million is already a very high reserve price, and you must know that the box office of Meng Chao's first movie is only about 50 million.

"Fifty million."

First of all, a domestic Hongyun automobile company first shouted a voice, because of the development of science and technology, so in the eighties Huaxia has begun to produce its own brand of cars, and exported to overseas, this Hongyun automobile is the leader of the automobile company.

And this time the show is an outdoor sports show, and there will be a lot of shots of cars, so Hongyun Auto can't hold it at first.

"Sixty million!" The first to jump out of the competition with Hongyun Automobile for the naming rights is a domestic emerging online shopping website, called Alimama, because of the developed network, so in the eighties there has also been the breeding of online shopping websites, and Alimama is considered to have the strongest potential, because Alimama has abundant funds and a strong background.

As long as there is a little Internet thinking, you will understand why online shopping websites are so willing to spend money on promotion, the reason is that the operating cost of Internet websites is actually lower than that of general large-scale industrial companies, so as long as you spend money to do a good job of promotion, even if you spend a billion a year and make a profit of only 500 million, but as long as the world is bigger, profits will naturally rise.

Of course, this Ali mother has nothing to do with the buddy surnamed Ma who looks a little like an alien, it is said that the founder and shareholder of the website behind it is the son of several wealthy families in Yanjing, and is called the four young men of Yanjing by the people of the rivers and lakes!

Therefore, it can be concluded that when Alimama began to shout, others already felt that this naming right was not easy to get, so they gave way one after another.

Only the equally powerful Hongyun Automobile followed the competition: "70 million!" ”

Alimama attendee Wang Dacong continued to shout: "Eighty million! ”

"Ninety million!"

"100 million!"

...... "150 million! ”

"160 million!"

When the two companies continued to shout upwards, Hong Guang and Meng Chao glanced at each other and smiled at each other, this kind of competition completely pushed up the price of naming rights a lot, and the prices of more than a dozen advertising auctions will also rise with the tide, such a nursery is really not invited by Meng Chao and CCTV, it is completely uninvited!

In the end, when Alimama's Wang Dacong shouted 160 million, Hongyun finally stopped.

"160 million for the first time."

"One hundred and sixty million for the second time."

"One hundred and sixty million for the third time!" Chief director Hong Guang announced after three consecutive hammer beats: "Then the naming rights of this year's "Run, Brother" program will be officially obtained by Alimama!" Next is the auction for the joint special broadcast of the program, with a reserve price of 30 million, and the bid price shall not be less than 10 million each time. ”

Because after Alimama won the naming rights before, Hongyun Automobile felt a little unhappy, so this joint special broadcast, they are determined to win.

"Thirty million."

Unexpectedly, after Hongyun Automobile shouted the price, several Internet companies in a row followed in the footsteps of Alimama, and seemed to think that since Alimama could win the naming rights for 160 million, it should be worth winning the auction of 130 million for this joint special broadcast.

"Forty million."

"Fifty million."

There are two Internet companies in a row that have competed with Hongyun Automobile, including the smooth national travel and ticket booking business, and Tianba Games, which specializes in all kinds of games.

……

"100 million."

"110 million."

"120 million."

The final price is fixed at 120 million, because the price of joint special broadcasts is generally not higher than the naming rights, otherwise wouldn't it be better to spend money directly to grab the title rights?

So when the whole country shouted 120 million, no one wanted to compete with them anymore, so the auction for the joint special broadcast was naturally won by the whole country.

In addition to these two, Running Man also has auctions that include automobiles, alcohol, clothing, dairy products, food, and beverages, and the average bidding price of each item is about 80 million, so the whole show has not yet started filming, and the advertising fee alone has already received a price of about one billion.

This is only the first season, and if the ratings are high enough, the advertising cost of the second season may have to be doubled!