Chapter 206: Investing in the Shaw Brothers
The box office of "The Saint of Gambling" on the first day of release was less than 18 million!
Then because of the good word-of-mouth effect, the box office growth is different from many movies, and it broke the 100 million mark in less than eight days, which is even more fierce than "God of Gamblers"!
In the second half of the month, the box office of "The Saint of Gambling" reached 170 million, and according to this trend, the final box office result will definitely not be less than 400 million!
But no one thought that the stock market crash that Meng Chao had been mentioning in public really happened on October 19, 1987.
After the stock market crash, "The Saint of Gambling" has become an artifact for countless audiences to relieve their troubles, for which many viewers choose to enter the cinema to laugh for more than an hour, which has triggered the movie-watching fever of "The Saint of Gambling"!
Until November 15th, "The Saint of Gambling" has been released for more than a month, and the box office is nearly 300 million!
The box office of 300 million in a month has almost reached the highest record of the previous "True Colors of Heroes", and "The True Colors of Heroes" has been in theaters for more than two months!
The box office of Zuò produced by Genesis Films is getting stronger and stronger, and no one can keep up with the rhythm......
……
After the stock market crash, the economy of the entire society is facing a severe test.
Yanjing's housing prices, which have not been speculated very much, have gradually plunged since November.
And now Meng Chao, who already has billions on hand, began to think about how to expand his ********. The ferryman was scared, Yan, and Brother Guan looked at Sister Zhang
Since the establishment of Genesis Film Company, Meng Chao has always cooperated with the two major state-owned cinema chains, Shuangbei and the Great Wall, mainly because of the previous film recession, many cinema companies are facing bankruptcy, so they have been state-owned.
So now more than 80% of the box office of Meng Chao's films comes from these two large state-owned cinema companies, while the remaining 20% are those rural theaters and private cinemas in small places.
So if he wants to expand his own development, Meng Chao thinks about it for a while and feels that Genesis Film Company has produced a lot of movies every year, so it is difficult to use his brain in terms of quantity.
Because even if it is to invest in other film companies, it is like cooperating with Deng Guangrong's Ying Zhijie Film Company before, which is not a good idea!
Just think about it, the number of movies that the film industry can digest is limited every year, and investing in the films of other film companies doesn't support them to get up and compete with themselves?
When supporting opponents in this way, it's better to do less!
So after thinking about it, Meng Chao decided that he had to start from the theater side!
Meng Chao's movie on the scene was approved by the Cultural Bureau and Radio and Television, and after that, it was released in the cinemas under the two state-owned cinema companies, and in the end, Meng Chao was able to share less than 50% of the box office!
So is there a way to increase your share?
There is only one way, and that is to set up your own cinema company and take your own movies to your own cinema to be released, so that you can make a little more money!
However, the problem is that the current film market is mainly concentrated in the first and second-tier cities, and many third-tier cities and rural areas do not have cinemas, mainly because the economy cannot keep up, and the number of moviegoers is relatively small, so it cannot be counted at all.
Therefore, if you want to do a cinema chain, you have to start from the first and second-tier cities, but the good locations have now been won by several major cinema companies, so the idea of forming your own cinema chain is not successful for the time being, and it can only be best done by acquiring shares!
The two state-run cinema chains don't have to think about it, the country's enterprises will buy you when they don't make money, and when they make money, where will you still have your share?
Among the remaining private cinema companies, the most valuable one is Shaw Cinemas!
Why do you say it's a shareholding?
Because in the current form of analysis, Shao Tycoon has not yet made up his mind to quit the film industry, although the box office of the movies produced by Shaw Brothers Film Company is average, but the film environment is so good at this time, where is Shao Tycoon willing to quit?
So at least I have to stay up for another three or five or seven years, and Meng Chao can't wait.
For this reason, it is irrational to want to fully acquire Shaw Brothers Cinemas, so Meng Chao has recently begun to contact Shao Tycoon, but he is talking about investing in Shaw Cinemas!
In addition to the domestic Shaw Brothers Cinema Line, it also includes the Shaw Brothers Cinema Line in the Nanyang area!
It is obvious that Shaw Brothers Cinemas is not very profitable in China, so Meng Chao brought cash and movies to buy shares, and Shao Tycoon has absolutely no possibility of refusing!
But Meng Chao is not stupid, so if you go to invest in a cinema company that has been losing money before, it is better to directly set up one yourself!
So in the end, Meng Chao's request was to invest in the entire Shaw Brothers Cinema Line, including the Nanyang area.
You must know that in the Nanyang region, Shaw Brothers still has room for profit.
……
After Meng Chao released his attitude of buying shares, he has been waiting for Shao Daheng's reply, and the two sides have gone through countless battles, and there is also the reconciliation of government personnel in the middle!
After all, Shaw Brothers used to be the representative of the entire Chinese film industry in the sixties and seventies, and Tycoon Shao can be said to have earned a lot of face for the motherland's film industry after his return.
Therefore, the top leaders have always been concerned about the situation of Shaw Brothers, although Shaw Brothers Cinemas is becoming more and more unable to keep up with the times, but Shaw Brothers has won glory for the country after all, so as long as there is a way, the country is not willing to let Shaw Brothers Cinemas go out of business!
For this reason, the relevant authorities are extremely supportive of Meng Chao's decision to take a stake in Shaw Brothers!
And Meng Chao also told the leaders of the two major cinema chains, Shuangbei and the Great Wall, as well as the Cultural Bureau and Radio and Television, that is, even if he takes a stake in the Shaw Brothers Cinema Line, the films of Genesis Film Company will continue to be released in the cinemas under the two state-run cinema chains!
……
In November, when the world was still immersed in the wailing of a stock market crash, Meng Chao had already completed the shareholding of Shaw Brothers Cinemas.
Soon, the new film "The Saint of Gambling" under Genesis Film Company was officially released in Shaw Brothers Theaters!
Shaw Brothers Cinemas finally ushered in a real ****, although this "Gambling Saint" has been released for a month, but after the Shaw Brothers Cinemas co-screening, the attendance rate is still more than 60%, which is already comparable to several Qing Palace blockbusters directed by Li Hanxiang before.
Therefore, Mr. Shao Yifu can't help but feel glad for his wise decision, if there is no Meng Chao's shareholding, it will be difficult for many cinemas in China for many Shaw Brothers Cinemas to last too long!
And Meng Chao's stake in Shaw Brothers Cinemas naturally has his own plans, one is to increase the number of screens released by his own film company, and the other is also to take a fancy to Shao Yifu's shares in TVB behind him!
Many of Meng Chao's old drama bones who can be named still have contracts on Xiangjiang TVB TV, and Shao Yifu is the head of TVB, after the cooperation between the two sides, Genesis Film Company will have more actor resources in the future! (To be continued.) )