Chapter 80: The whole world will be envious

Li Man is undoubtedly on fire.

The criterion for measuring whether a singer is popular or not is actually very simple, there are nothing more than five points.

One is to look at album sales.

As the thermometer of the flow of the record and the popularity of the song, for singers, this can be said to be the foundation of the singer's foothold in the music world, and the number of album sales is directly related to the singer's status in the music world.

It is impossible to calculate the specific market sales in a short period of time, but as long as you are mixed in the music industry or have been in contact with the music industry for a long time, you will know what kind of reference significance the sales figures announced by Xinghua Bookstore are.

Just looking at the figure of 5,268 in the first week of "That Summer", there is no fuss, an ordinary second-tier singer can do it, but in the week before the National Day holiday, this number suddenly seems a little amazing.

Of course, the most intuitive number jù comes from the second week sales of 27,868 copies of "That Summer", and the number of jù in different eras obviously cannot be compared simply and crudely, in the history of Xinghua Bookstore, the number of 27,868 copies sold in a single week is naturally nothing, in the era of Xinghua Bookstore's market share is relatively high, albums that broke 50,000 or 100,000 in a single week emerged one after another, but in the past four years, this is the best achievement achieved by female singers.

Not only that, if it is extended to the entire market, the total sales of "That Summer" in the mainland last week may be the all-time sales record of a female singer, although in the 80s of the last century, when entertainment was extremely scarce, there are endless albums with amazing sales today, but due to the lag of information transmission, the total sales of some albums in that era are certainly very high, but in the case of the same sales, its weekly sales are not comparable to now, mainly because the hot sales cycle is much longer than now.

With such an astonishing number in front of us, anyone can understand the trend of Li Man after that.

The second is to look at the popularity and reputation of the album songs.

If the songs in an album are not played or hummed on the streets, nor are they praised by music critics, but more importantly, they are praised by fans, can a singer still be called popular? The answer is clearly no.

After a period of brewing, "That Summer" has begun to set off its own storm across the country, after the album was released, following the four songs of "Grandma's Clear Water Bay" and "The Quiet Sea That Summer", "Little Lucky", "Promise", "Wild Child", "Eyelash Bend" and other songs have become new radio darlings, and the radio song is occupied by the album "That Summer", and the diverse styles have made "That Summer" win more people's love.

Among them, on the most authoritative and credible Chinese music list in China, "That Summer" actually had six songs in the top ten, "Wild Son" tenth, "Promise" seventh, "Little Lucky" fifth, "Don't Say Goodbye" fourth, "That Summer's Quiet Sea" third, "Grandma's Clear Water Bay" first.

Since its inception in 1991, it has been difficult for an album to have two songs on the charts at the same time, and more than five songs on the charts at the same time, which is one of the few in the history of the Chinese music charts.

Six songs is not the album with the most on the list, but "That Summer" has undoubtedly achieved a historic breakthrough for female singers, generally speaking, if it is not a singer-songwriter or a selected album, an album has three or four songs that can be very popular is already the extreme, after all, according to the consistent commercial operation of the record company, it is absolutely impossible to put too many songs that are expected to be popular in one album, the only exception is the Chinese album "Love is Inseparable" launched by Hong Kong singer Zhang Mingzhe in 1993, After the album was introduced to the mainland that year, there were at most five songs on the list at the same time, but it is worth mentioning that in the album "Inseparable Love", only the two songs "Inseparable Love" and "True Love is Inseparable" are new songs, and the remaining eight songs are covers, and three of the songs on the list are also covers from Japanese songs.

In terms of singer-songwriters, female singers and male singers are not at the same level at all, and no female singer has ever written more than five popular songs in a short period of time.

Although Li Man is not a singer-songwriter, at Jiang Lin's expense, he broke the routine and set a new record, a record that is destined to be difficult for other female singers to surpass.

Do you need to talk about music criticism? Even the most demanding music critics have to admit that in terms of pop alone, this is one of the best pop music albums in the Chinese music scene in recent years, and only a few singer-songwriters can compare with it.

As for the word of mouth of the fans, with the end of the National Day holiday, the words Li Man, Jiang Lin, "That Summer", "Grandma's Clear Water Bay", "Promise", "Little Luck" and other words have sounded in various offices, classrooms, and dormitories.

The third is to look at the number of concerts, the number of mobilizers, and the ticket price, which Li Man does not have now, so he will not care about it for the time being.

The fourth is to watch the performance fee and brand endorsement.

At the place of "The Bride Is Not Me". After the female album achieved good results, Li Man gradually received some invitations to perform, but the appearance fee was only a pitiful 10,000 yuan, and the cost of air tickets and hotels had to be paid out of his own pocket, just this, Li Man and his agent Fan Xiaojun were very happy.

But after the release of "That Summer", all the qiē began to become different, after the number of the first week of Xinghua Bookstore came out, the price of the commercial performers climbed to 30,000, and when the amazing number of 27868 came out, the commercial performers all over the country suddenly couldn't sit still, and the commercial performance invitations were sent to Hanhai Records like snowflakes, 50,000 was already the lowest offer, 80,000 was the mainstream, and some wealthy commercial performers had already reported the price to 100,000, and the cost of air tickets and hotels was all-inclusive.

And this is obviously a beginning, at present, the Chinese-speaking cross-strait three places, ranking at the top of the pyramid, several superstars with strong commercial appeal, their appearance fees have exceeded 300,000, and the appearance fees of first-line singers are generally around 200,000, according to the current trend, Li Man's appearance fees will continue to rise with the album sales all the way up.

Speaking of brand endorsements, the original Li Man did not receive invitations, but now he has received invitations from several merchants, and the highest offer has reached 1 million per year.

Fifth, look at the influence of the media, media exposure, invitations to TV programs, and then the recognition of authoritative media.

The media exposure is not to say that Li Man has long become the focus of media reports.

In terms of TV programs, the most obvious example is "Happy Gathering Place", before that, "Happy Gathering Place" put itself in a relatively high position, and felt that it was their honor for Li Man and Jiang Lin to come to the show, but now they have changed their words to hold a special show for the two.

In terms of authoritative media recognition, Li Man is no longer a boasted genius singer, but is regarded as a real genius singer, believing that Li Man is the strongest newcomer in the Chinese music scene this year, and the famous newspaper "Nanfang Daily" has a big headline "Next Stop Diva".

In this way, if Li Man is not popular, there will be few singers who can be called popular this year.

Naturally, Jiang Lin, who is the producer of "That Summer" and the creator of all the songs on the album, also quickly became popular, and is considered to be the biggest surprise of the year in the Chinese music scene and the light of hope for the future.

For Li Man's almost sideways popularity, the media and fans are of course happy to see it, but the music industry is deeply shocked, originally those who turned their noses up at Jiang Lin as an album producer, thinking that Li Man's new album will definitely suffer a fiasco, only feel hot on their faces, but at the same time as being slapped in the face, many newcomer singers who are not developing well must be full of jealousy of Li Man, why didn't they meet Jiang Lin as an album producer.

Huang Zhongxu, a well-known music critic, commented: "The success of singers is always inseparable from the escort of the people behind them, Li Man was lucky to meet Jiang Lin, and her luck is enough to make people all over the world envious." ”

However, for Jiang Lin now, none of this seems to be important, the important thing is that he completed the album recording during the National Day holiday as he wished, and finally achieved the system task, the important thing is that he needs to set the shooting of the MV next, and he also needs to make full use of the marketing knowledge he has learned to plan the promotion of the album.

There is no doubt that this is another journey, and it is far from the end of the journey.