Hayden Hunter's assistant, Ethan Wharton, lit the cigarette in his hand and said to Newton Siegel, who was standing nearby, "Did you hear that?" Diorama Pictures has become the biggest hit this year's awards season. ”

However, Newton didn't have any change in expression, just took a deep puff of cigarette, "Really? Obviously, as a gaffer, Newton has been tortured enough on the set lately, even when chatting, he can't get interested, and his face is full of exhaustion and thick dark circles under his eyes looking extremely haggard.

"It's only July, is it too early?" Albert walked over, holding a bottle of mineral water in his hand and gulping it down. At this time, the crew was preparing for the next scene, and they won a precious short break.

Ethan's eyes lit up, and he abandoned Newton, turned his head and nodded vigorously at Albert, "yes, I think so too." "Although the personal grudges of Lance and Ryan and others are not well known; But the head-to-head competition between Chaos Pictures and Diora Pictures is undoubted, especially in the past two months, the competition between "the day after tomorrow" and "Troy" has also made the crew involuntarily pay more attention to the news of competitors.

"Stupid." Percy had been sitting next to him with his eyes closed, but when he heard Albert's voice, he couldn't help but mock in a low voice.

Albert turned his head to see Percy's figure, "It's at least four months away from awards season, it's too early, what, what do you think?" ”

Percy opened his eyes and stretched slowly, "Venice and Toronto are just over a month away. Around this week, the Toronto Film Festival will announce the list of exhibitors, and the preliminary publicity can already begin. "Different schedules will have different awards season promotion strategies, some will choose Cannes early, some will choose Venice or Toronto, and some will patiently wait until the end of the year to promote it.

Diorama Pictures has accumulated at least six years of experience before and after, so it is naturally not a rookie. chose to release the wind at this time, it is obvious that they have made careful arrangements for this work, and they are full of confidence. Compared to the current empty-handed Chaos Pictures. More than one position ahead - although "Killing with a Knife" is likely to join the melee of the awards season, but the film is still in full swing, and the competition is even more impossible to talk about - maybe it will be released next year if it misses the schedule.

Percy's words made Albert suddenly deflated, and he touched his nose helplessly, but he was still unwilling to give up. "Even to prepare for Toronto, it's still too early. By the time Toronto officially unveiled, the momentum had already waned. If you were in Cannes, it would be about the same. ”

In July, this is a summer craze, and almost all eyes are focused on the North American box office, not to mention the works of the awards season, and even the new works that have started filming have not paid much attention - "Killing with a Knife" started shooting in a low-key situation. Albert's words are also very reasonable.

Percy slowly stood up, "That says two things, number one. They are confident; Second, they are learning from Lance's strategy. ”

This made everyone stunned, and even Newton, who originally had no interest, raised his head, and in the end, Ethan was the first to react, "Is it plagiarizing the propaganda strategy of 'the day after tomorrow'?" ”

The promotion of "The Day After Tomorrow" can almost be said to have started eight months ago, layer upon layer, step by step, and finally completely detonated in the week of the premiere. It's almost a textbook propaganda strategy - and it's cheap.

Without waiting for Percy to nod, Albert retorted, "But the awards season is different from the summer file, and the topic heat can't directly help the work." "Although said. Topic popularity and box office results have always been one of the criteria for the Oscars, and it is almost impossible for those little-known works to win votes. But that's not the decisive thing after all. Otherwise, there would not have been a miracle that "Saving Private Ryan" was overturned by "Shakespeare's love history".

"It shows that they are confident." Under Albert's attack, Percy was unfazed and sneered back, "From now on, lay the groundwork for word-of-mouth, and wait until the Toronto Film Festival is screened, relying on the excellent word-of-mouth of film critics." further promoted, and then officially released in the awards season, following the steps of screening, expansion, and public screening, the word of mouth spread little by little, and it was completely detonated when it came to the Golden Globe Awards, and finally ......" is to hit the Oscars, even if Percy doesn't need to say it, everyone understands it. "So, it shows that they have a strong confidence in the quality of their work."

Because this method means that Diorama Pictures set up the work as a target early on, let everyone come and attack, and they even did not hesitate to raise the expectations of the work, without the slightest fear of repeating the mistakes of "Troy". It's only July, and word of mouth is only spreading in the circle, and the media show hasn't started to report yet, but many professionals in the circle have already heard the rumors - although such rumors are almost endless, it can still be seen that Diorima Pictures has the chance to win this time and is full of confidence.

Albert knew Percy had a point, but still pouted disdainfully, "Awards season isn't up to them, if it's really that simple, the competition won't be so fierce every year." "It's a fact.

Percy shrugged, "If what I've inquired about is correct, the work they released this time should be something related to Rwanda." That is, the "Rwanda Hotel", "So, I guess they want to replicate the miracle of Schindler's List." ”

Ten years have passed since the massacre in Rwanda, but in the aftermath of 9/11 in 2001, a man named Paul-Russabagina, who rescued nearly 1,000 helpless refugees in the massacre, was reported in the media, recalling the history of the catastrophe – the most tragic race of ethnic cleansing since the end of World War II. Then, with the outbreak of the Iraq War, the war in Rwanda and other parts of Africa has once again attracted attention.

This qiē sounds very familiar—one can't help but recall the preparation of Schindler's List, which can be said to be almost identical, and Luce Sebergina's story is similar to Schindler's. After the opening of the "Rwanda Hotel", some media reported on the story of Paul Luce Seberginer under the headline "Schindler in Africa". The abacus of Diorama Pictures can be called Sima Zhao's heart, and everyone knows it.

The biggest advantage of choosing such a sensitive/sensitive subject matter is that they will not fail, even if the quality of the finished product is terrible, the film critics will not scold it, because this is a sensitive/sensitive topic, and no one wants to talk casually and accidentally step on a landmine. Racial themes, mental disability themes, humanitarian relief themes, etc., works with moral correctness and political correctness/indicators all have such characteristics, even if they fail miserably, they will not be too ugly, at most they will be overwhelmed by the many works of the awards season. However, once the quality of the finished product reaches an average level, then the work is the first to seize the moral high ground.

Similar situations are not uncommon, such as the "Selma March" and "American Snipers" in 2014, the "12 Years of Slavery" in 2013, the "Escape from Tehran" and "Hunting**" in 2012, and the "Bomb Disposal Unit" in 2010. This is not to say that the quality of these works is bad, quite the opposite, but to emphasize that the quality of these works is average, or even above, and that the strong moral high ground will give them an absolute advantage in the polls of awards season.

"African Schindler", such a keyword is thrown out, and Diorama Pictures is already invincible, which is also the fundamental reason why they have such a strong confidence in the "Rwanda Hotel".

"'Schindler's List'?" Albert hooked the corners of his mouth mockingly, "They thought anyone could be Steven Spielberg?" ”

Percy couldn't argue with that.

Newton, who had been sitting next to him silently, suddenly raised his head, "Who is the director?" ”

Percy seriously recalled, "Terry-George." In his ten-year career, Terry has dedicated works such as "In the Name of His Father", "In the Name of Love", and "Pure Ambition", among which his screenwriting debut "In the Name of His Father" was a blockbuster, winning seven Oscar nominations that year, covering all major departments except Best Actress.

Newton nodded, "Terry George is not Jim-Sheridan. Jim is the director of "In the Name of the Father". After finishing speaking, he lowered his head with confidence and continued to enjoy the cigarette in his hand. This sentence caused both Albert and Ethan to chuckle, and even Percy couldn't help but laugh.

Albert thought for a moment and looked at Percy, "Does Lance know?" ”

Percy shrugged, noncommittal. In fact, Lance didn't know that because of the recent filming of "Killing with a Knife", Lance had exhausted his energy, and only had three to four hours of sleep almost every day, and he didn't have the energy to pay attention to these gossip news. However, Percy believes that even if Lance knew, he wouldn't care too much, compared to the actions of Diorama Pictures, "killing people with a knife" is the most important thing, otherwise Chaos Pictures itself would have fallen at the starting line without the help of competitors - which is why Lance devoted himself to the filming of the work.

"Don't let him know about it for a while." Albert confessed.

Percy rolled her eyes, "You're the one who manages the crew, you'd better let everyone keep their mouths shut." After saying that, Percy's eyes fell on Ethan's body, and Ethan looked inexplicable, "What's wrong with me?" (To be continued.) )

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