Chapter 180: A Trip to the Brewery
How could Ye Liangchen be dismissed by him with a word, and said with perseverance: "Uncle, I think if this thing is done, it will be a good thing for my brother, for you and the brewery, it is said that the brains of people who do sales are fast, can you help me think of a way?" β
Xiao Yu couldn't help but wave his hand again and again: "Liangchen, you don't know much about this business, how can the direct supply of our factory be more profitable than the supply of TongguΓ² dealers, I also said earlier, we are doing local supply, so it's really not that Uncle doesn't want to help you, it's really no way."
I had guessed that Xiao Yu would react like this, but Ye Liangchen came prepared and had the following conversation with Xiao Yu according to the ideas he had thought about before.
Ye: "Uncle, I really don't know as much about business as you do, but you listen to me first." Let me ask you first, which part of the sales process do you think is the most important, whether it is pre-sale or after-sale? β
Xiao: "Hehe, the little guy still knows a lot, and the whole word is quite professional." However, this problem is not difficult for your Uncle Xiao, of course, it is the most important link in the sale. β
Ye: "There is no basis for words, uncle, how about we come to the scene to rehearse?" Let's say, I'm going to come to the store, you're the owner, and when you look at the customer, you ask me what I want to buy. I said I wanted to buy beer, so you recommended the only Lianzhu beer in your store to me, and then I was ready to pay for it. However, I want to buy 10 boxes, but you only have two phases in stock, what do you say? β
Shaw: "Huh? It's okay, you wait for me to call the manufacturer to ask for the goods"
Ye: "How long will it take to arrive, I have to invite my friends to drink at night."
Xiao: "It may take a day or two......
Ye: "Okay, then I'll go to another house...... You saw the cooked duck fly, right? It's a problem in the sale, obviously not; Is that a customer picky, and it's not. And the root of this problem is actually the distribution link of your brewery, that is, after-sales. I think you know this better than I do, you just don't pay enough attention to it. However, Uncle Xiao, think about it, although Lianzhu is the dominant family now, and customers have no other choice, this situation will not last forever, and at the same time, the distribution situation of your factory I think it will not be improved for a while, how do you plan to solve this problem? β
Xiao: "Uh, this ......"
Ye: "As I said at the beginning, let my brother be your dealer, he has a car and is full of enthusiasm for this business, can't it solve this problem perfectly, isn't this good for Uncle Xiao and your factory?" As for the profit distribution problem you mentioned, you also need to pay labor costs to do your own distribution, and the key is not in place. So I hope Uncle Xiao you can seriously think about my plan. β
Xiao Yu lit a cigarette and fell into deep thought.
When Xiao Yu was about to ignite the third branch, Ye Liangchen stepped forward to stop him: "Uncle, is there any difficulty?" From previous encounters, it doesn't feel like you're a stubborn brain, so why is this obvious question struggling with you? β
Xiao Yu sighed: "Hey, Liangchen, you only know one thing, you don't know the other, our factory ......"
Xiao Yu had to admit that what Ye Liangchen said was the truth, and he was also annoyed by the lagging distribution of the brewery, but the enterprises under the system are like this, he is in charge of sales but has no right to intervene in after-sales. Now Ye Liangchen pointed to his sore spot and made him unavoidable, so he told Ye Liangchen about the embarrassing situation of the brewery's internal management system, and then continued to smoke again.
Ye Liangchen didn't expect this to be the case, although Xiao Yu was moved now, although Xiao Yu was in charge of sales, he couldn't decide on sales channels, and he had no right to decide on such a major event as opening a dealer. What to do?
The two of them were relatively speechless, and were silent for a while, and suddenly Ye Liangchen spoke: "Uncle, I have an idea!" β
"Oh? Let's talk about it" Xiao Yu was like a drowning man who suddenly grabbed a life-saving straw, from Ye Liangchen talking to him about the current situation of the brewery to the problem of saving zΓ i, he had already corrected his attitude towards Ye Liangchen in sales.
Ye: "You see if this will work, you can count the distribution of all retail stores (sales terminals) in urban and township areas, and make a statement of opinion to submit to the superiors, asking for the purchase of a number of distribution trucks and the increase of relevant distribution personnel."
Shaw: "Huh? What's the use of that? Although I didn't use such a formal way before, I have responded to the leader several times verbally, but it has no effect. β
Ye: "Uncle, sometimes, the way of doing things just determines the success or failure of things, do you think, if you are in the position of your superior leader, facing countless affairs in the factory every day, or flattering nonsense or exaggerated merit, or complaining about the shirk, etc., will you care about a few words of nagging from a subordinate?" But what if it is replaced by a well-founded opinion in the form of a statement? Does he dare to despise it? β
Xiao: "Haha, yes, yes, that's right. Hey, Liangchen, I have a question, even if this works, I'm afraid I can't let your brother be a dealer because of this, right? β
Ye: "Yes, that's true. Uncle, don't you really think I'm learning from Lei Feng? β
Xiao: "Stinky boy, hurry up and explain it, don't sell it." β
Ye: "Hehe, uncle, you are wise! You think, the solution above is to buy a car, and to expand the staff, how much money does it get, and the reason why your factory can get the government. The government's support is because of the poor efficiency, so this will definitely not pass. Employee leaders who can only find problems don't necessarily like it, or most of them don't like it, but those who can find problems and solve them at the same time are different. At this time, it is time to reflect your worries and solve problems for the leader, and you can put forward suggestions with the leader in a timely manner and adopt the dealer system. Of course, the distributor's business coverage can be smaller and farther, so that the brewery's existing delivery vehicles are not wasted, and the distribution pressure can be greatly relieved, which can be described as the best of both worlds. β
Xiao: "Well, it makes sense, I found that your kid's brain is good, it's a shame that he wasn't beaten by that blind rogue last time, otherwise he ......"
Ye: "I admit this, it's not a shame to be praised by Uncle Xiao." Then please leave this matter to you, my brother's family is waiting for you to open the pot, oh, by the way, my brother has no spare money in his hands, and his business scope will be the same as your factory in the future, you see, can the deposit of this box be waived? β
Xiao: "Okay, I'll try to help you fight for it" (To be continued.) )