419 Extreme Drop
After the unveiling of the box office war in December, the development curve of things obviously did not advance according to people's expectations, and the "Twelve Oceans", which focused on all-star casts, sensational premieres, and entertainment effects, after the collapse of word-of-mouth, the star-studded cast lineup became the object of criticism, and now it has attracted crusade because of Brad's negative news; After winning unanimous praise for the www.biquge.info steady and steady "Killing with a Knife" based on the quality of the work, the "star" lineup of Tom and Lance began to burst into flames, and even the performances of the two actors became the focus of attention. r?anwenw?w?w?.??
Such a development trend really makes a group of industry insiders scratch their heads, obviously not understanding what is happening. After the surprise of the first week of "killing with a knife", the box office trend in the second week of December is obviously even more interesting, and under the boiling publicity offensive, almost everyone has set their sights on this week's box office rankings.
This is obviously not good news for "Blade 3", the second week of December, the stage that was supposed to belong to them, but now the spotlight is not on them, and the grand premiere of the Chinese/Chinese Theater was completely stolen by the news that Jennifer Aniston sent a divorce agreement, which made the crew really embarrassed.
As a cult film adaptation of a manga adaptation, the success of the "Blade" series was an unexpected surprise, with the two previous installments in 1998 and 2002 reaping surprisingly great successes, especially thanks to their effective cost control, both of which achieved good revenue recovery. But objectively speaking, the "Blade" series has never been a mainstream series that can call the wind and rain in the box office market, and relies more on the support of special groups and senior fans, so their explosive power is relatively limited.
Prior to the film's release, media estimates for the premiere of "Blade 3" generally hovered between $35 million and $40 million - for reference, the previous film's premiere box office was $32 million; However, the sparks detonated by the confrontation pattern between "Ocean's Twelve" and "Killing with a Knife" were far beyond imagination, which also cast a shadow on the prospects of "Blade Warrior 3".
The fact is that the results were indeed very bad, several times worse than expected -- the newspapers and magazines in the second week of December broke the news, and it was simply overwhelming, not to mention "Blade 3", even the "murder with a knife" in the whirlpool was far less topical than "Ocean's Twelve" -- of course, it is not certain whether this "attention" is more positive or negative.
In the end, "Blade 3", which carried the box office expectations, only received 16 million weekend box office, although the movie was released early on Wednesday, and the box office market on Wednesday and Thursday consumed the weekend pull of the work on a certain extent, but even the first week of 24 million box office was not satisfactory.
invited David S-Goyer (David S-Goyer) to direct, continued the previous team while adding actors such as Jessica-Biel (Jessica-Biel), Ryan-Reynolds (Ryan-Reynolds), and the highest cost of the series was 65 million, and it was released in 3,000 theaters across the United States...... None of this qiē was able to save the box office decline of "Blade 3", and under the strong pressure of competitors, it was almost impossible to make an effective resistance, and the terrible box office performance was a big disappointment, not to mention profitability, and even the cost recovery was not optimistic.
In contrast to the weak performance of "Blade 3", the box office showdown between "Killing with a Knife" and "Ocean's Twelve" was undoubtedly the focus of this week's weekend box office charts, and the box office curves of the two presented two contrasting and contrasting scenes.
"Ocean's Twelve" plummeted by 55 percent at the box office the following week, earning $17.5 million in three days over the weekend, following the opening weekend, continuing the bleak form of opening high and going low, and the cumulative box office reached 65 million in two weeks of release, which is already 7 million behind the box office of the previous work in the same period.
In the case that the box office of the premiere is basically flat, the cumulative box office in two weeks is behind such a big gap, it can be clearly felt that after suffering from the drag of word-of-mouth, "Arhat Twelve" began to face the strict impact of negative news, although the current box office trend has not completely collapsed, but the shape shì is no longer optimistic; Especially considering the word-of-mouth gap between the two works, the next situation will only get worse and worse, which also means that it has become more and more difficult for the box office results of "Ocean's Twelve" to replicate the glory of its predecessor.
Before the release, it was ambitious and menacing, who would have thought that just two weeks later, the shape would take a sharp turn for the worse, and there were even signs of a complete collapse, which really made everyone fall through the glasses.
For Warner Bros., the crushing defeat of "Alexander the Great" is no longer in the way of recovery, and they can no longer afford the collapse of the "Ocean's Twelve". What's more, now that "Ocean's Twelve" is not dead, it seems that there is still hope for salvation - at least relying on a strong star cast, the overseas box office is still worth looking forward to. As a result, Warner Bros. immediately decided to let Brad "fall ill and be admitted to the hospital" - Yanzhòng's viral flu combined with a persistent high fever caused Brad to be admitted to the hospital and refused any form of media interview.
I have to say that Warner Bros.'s quick knife to cut through the mess is very effective, on the one hand, Brad left the crew, and directly curbed the further impact of negative news on "Ocean's Twelve"; On the one hand, it also created Brad's exhausted condition, which won him a lot of sympathy points - Brad's public relations team naturally would not let go of this opportunity to pretend to be pitiful. As for how Brad's triangle with Angelina and Jennifer will develop, will Brad's personal image be affected...... This is not something that Warner Bros. needs to worry about, after all, they are not a brokerage company, and movies are what they focus on.
It's really a big show, since the early publicity of "Ocean's Twelve" began, it has only been three weeks, and Cheng Dù can already write a novel, even enough to rival a Colombian soap opera, just a packet of potato chips and a bottle of Coke, and the news media are very willing to sit in front of the "TV" to see where this soap opera will eventually go.
The "12 Arhats" have been too busy to take care of themselves, their combat effectiveness is declining rapidly, and they have no energy to take care of the appearance of "killing people with a knife", but this does not mean that the media will not rub salt in their wounds - in fact, they are preparing all the time.
"Borrowing a knife to kill" fell within 30% in the second week, and only 20% of the box office decline is really rare for a commercial film, although it is not as amazing as the 8% drop in the second week of "National Treasure", but it still makes the media exclaim, this is already in this year's holiday file, after "Incredibles" and "National Treasure", the third work to show the strength of the box office - this also leaves a big question mark for Hollywood studios, It's not that the holiday stalls have no box office potential, but the question is, what kind of works can catch the audience's attention? "Murder with a Knife", "The Incredibles", and "National Treasure" can be said to be three different types of works.
Relying on a gratifying decline of 20 percent, "Borrowing a Knife to Kill" took another $36 million the next weekend, and the cumulative box office in two weeks came to 96 million, breaking through the 100 million threshold is close at hand, and it can be completed by next Wednesday at the latest, which also means that the "Borrowing a Knife to Kill" crew with an investment cost of 60 million will soon be able to enter the profit stage.
Not to mention that the direct competition with "Ocean's Twelve" has an overall upper hand, just compared with itself, "Killing with a Knife" also ushered in a gratifying victory, which is also the second successful cooperation between Paramount and Chaos Pictures after the "City of God", which makes the gradually declining Paramount win more breathing space, especially Brad Gray, who mainly advocates cooperation, is gaining momentum.
What's more, as the third work of Chaos Pictures, "Killing with a Knife" continues the inertia of victory, and truly gives Chaos Pictures a firm foothold in the industry - being able to win trophies during the awards season and achieve good results in the box office market is the highest level of expectation for an independent film company.
Now, people are even more looking forward to where will the final box office of "Kill with a Knife" be? 300 million is obviously out of reach, and 200 million seems more difficult, but it is not impossible. Could it be that Lance wants to break 200 million at the box office of two consecutive works?
This is the real rebellion.
The two works, which had their premieres on the same day, are now facing very different situations. It is obvious that "Ocean's Twelve" has lost its ability to compete, it is basically impossible to defeat the opponent, and now it is more about themselves and themselves, and achieving profit is still their first goal - for this star-studded series of films, such a difficult situation is really a shame, but ...... But it's the reality.
"Killing with a knife" is a thunderous momentum, riding in the dust, not only has achieved a huge advantage, but also hopes to continue to expand this advantage, so that the two works will no longer compete on the same level at all, and the opponent is not only "Ocean's Twelve", but also the newly released "Blade 3", and other new works that will be released after that - this is really a surprise for a low-key and solid work, as the director, Lance's momentum is rising again.
This week's North American weekend box office rankings were officially determined, "Killing with a Knife" won the championship with a clear huge advantage, "Ocean's Twelve" stayed in the runner-up position in a thrilling way, "Blade Warrior 3" aggrievedly ranked third, and the still excellent "National Treasure" occupied the throne.
In 2001, in the first week of December, "Ocean's Eleven" won the championship strongly, and in the second week of December, "Vanilla Sky" won the championship; In 2004, in the first week of December, "Killing with a Knife" narrowly won the championship, and in the second week of December, "Killing with a Knife" strongly defended the championship. (To be continued.) )