Chapter 217
Imperial capital, Chongming shopping mall.
At this time, it was only the beginning of September, and for the residents of the imperial capital, the air was still hot, and there were ultraviolet rays steaming around, and no one would go out at noon unless necessary.
At nine o'clock in the morning, the department store area of Chongming shopping mall officially opened for business, and people who shopped around and enjoyed the shade poured in. Even though it was only nine o'clock, the temperature was already thirty-five or six degrees.
As soon as I entered the mall, the LED high-definition 4K screen in the middle began to play the cosmetics advertisement of BEST, a subsidiary of Chengye Group, in a loop.
BEST has the backing of Chengye Group, and the temperament of the trench is undoubtedly revealed. At the very least, in China, this acre and three points of land, what you encounter is more or less to sell face.
For example, for two weeks in a row, the big screen in the mall was constantly advertising.
Everyone was surprised by this.
In the past two months, this cosmetics advertisement called best has been placed everywhere, and even if the content is changed every three days, everyone has long been aesthetically fatigued.
But today, in the prime position under the big screen, it has unwittingly become another delicate counter that is half fiery red and half sky blue. Above the counter, the silver-gray BEST billboard is particularly eye-catching against the backdrop of the lights in the mall.
The mall is full of people who have money and leisure and like to join in the fun, and any time a new store opens, there is a huge discount.
At this time, the red and blue counter is so eye-catching, you can tell that it is newly opened. Everyone can't help but step forward, even if the things in Chongming shopping mall have never been cheap, but what if people have gifts when they open? If you are shy in your pocket, you can also go to join in the fun and have a personal scene.
Although the counter is a particularly incompatible light blue and fiery red, but half and half are distinct, the fiery red is a little orange under the light, and it does not feel abrupt at all, but it is both eye-catching and bright.
The entire counter area is only fifteen square meters, and a few products are placed separately on the shelves. Each model is equipped with a separate description, and the style is not bad compared to the ES counter next to it. Similarly, there are also fiery red and sky blue bottles and cans, which fit the theme perfectly.
Everyone takes a look at it again, where is the price and e.s the same?! It's even more exaggerated than others! Take a look at the price: a bottle of facial cleanser is 880 yuan, toner is 1480 yuan, and the most expensive mask is only 80 grams a bottle, and it actually sells for 8800 yuan...... It's crazy!
The onlookers watched and couldn't help complaining.
The owner of the little-known brand wants to go crazy for money, haven't you seen that the bottle of sleeping mask next door is only 2450 yuan? They still have a history of fifty or sixty years...... Where does this new brand get such confidence?
Although the introduction is very attractive, the introduction of the shopping guide is also very exciting. But for cosmetics in these years, which counter is not the sky of publicity, and when you really use it, the effect is not like that.
Regarding the promotion of the day, the company has a set of internal procedures. The shopping guide saw everyone's suspicions, and she didn't panic at all.
They first made room for it, put the test reports prepared in advance at the front desk, and whispered to everyone: "Dear customers and friends, please see, this is the inspection report of our cosmetics, which is provided by the Imperial Microbiology Testing Center. Please look at the number above, which shows that our products are absolutely safe and 100% side effects-free. ”
"Today is our first day of opening, and there will be three slots to try our full suite of products for free. Of course, in view of the absolute confidence in our products, the experience is completed on the spot, everyone's time control is within thirty minutes, interested guests can supervise the whole process, after reading, if you are interested in our products, then please buy by yourself. Because today it is estimated that there will be a lot of people. The introduction has been written clearly and understood, I hope you can understand! ”
The shopping guide has exquisite makeup, a smile, and a pair of wonderful eyes look around the crowd. Even if someone in the crowd muttered "exaggerated", she didn't change color in the slightest. Still asked softly, "So, is there any customer who would like to sign up in advance to experience it?" Limited to three people. ”
There was a commotion in the crowd, and after a while, an aunt with a vegetable basket squeezed in and asked, "Girl, is your experience really free?" ”
The shopping guide replied with a smile: "Yes, the whole process is free." Unbelieving guests present can testify. ”
The aunt touched her wallet and said loudly: "Then I'll be honest with you, I've never used makeup to wipe my face or anything, what if I have allergies?" What if you have to let me buy something after the experience? I don't have any money. ”
The shopping guide smiled and was not angry at all: "Don't worry, we are professional, and there will be fifteen minutes of trial time before the experience." We don't have compulsory consumption here, because the effect of the product is too good, and the inventory is not enough, so this counter is limited to ten sets per day. In other words, there are a total of two skincare products, each with five items, and each item only has ten bottles in stock, and there is no possibility of forced consumption, because these are simply not enough to sell. ”
Auntie doesn't care about these, for her, the experience of being able to get it for nothing is to take advantage. As for the purchase restriction mentioned by the shopping guide, she didn't pay attention to it at all.
At this time, she put the basket down against the counter and asked, "Then how do I experience it?" ”
The shopping guide opens the side door of the counter and invites her to come in and sit on the stool. First, she applied a small amount of skin care products on the inside of her wrist and behind her ears to test her allergy, and within fifteen minutes of the sensitization test, they sorted out today's inventory one after another.
Fifteen minutes is not a long time, but it is not a short time, and many onlookers are impatient, and they have already walked away one after another. There are also some people who are not short of money, and they are looking at the manual with great interest, and the introduction is too good.
Fifteen minutes passed quickly, and there were no allergic symptoms on my aunt's body. So the two shopping guides lightly clamped the aunt's hair, and then gently wiped it on her face with disposable facial tissues, and then asked the aunt's opinion: "Auntie, because you are doing experience promotion for our products, I may need to take pictures of today's experience process." But don't worry, the photo will not be passed on, it is limited to internal propaganda use, and the facial features can be covered, can you see it? ”
Aunt didn't care: "Let's shoot, I'm a lot older, who is afraid of this?" Even if you let it out, no one wants to look at my old face. ”
After getting the affirmation, the shopping guide used his mobile phone to take a close-up picture of the aunt's face so that it could be used later for comparison. (To be continued.) )