Chapter 43: Change
After hesitating for a long time, Kim Kwang-so spoke. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
"Is it time for T-Ara to get a glimpse of the Golden Disc Awards?"
Compared with his hesitation, Park Jung-hyuk is much more confident.
"It's man-made, as long as it works well, it's not impossible. However, a prerequisite is that you need to make appropriate changes in your company's strategy. ā
Kim Kwang-so is not a newcomer in the entertainment industry, and of course he knows that the water is very deep about the operation of awards in this industry.
It's not that if you have good grades, you will definitely be able to win awards. The heavier the prize, the more conditions need to be met.
"Let me hear what Park PD thinks."
Park Jung-hyuk had already sorted out his thoughts, and without a moment's delay, he said his first thought.
"I believe that Representative Jin has already gotten some news, and the comprehensive editing channel will be established soon. If you can, you can get T-Ara involved in the activities of these TV stations. ā
Kim Kwang-so immediately grasped the key.
"Park PD is talking about the broadcasting agency that the JoongAng Ilbo is going to set up?"
Park Jung-hyuk lowered his voice and revealed the inside story to him.
"Perhaps Representative Kim is not clear, but according to the information I have obtained, the JoongAng Ilbo is interested in handing over the right to hold the Golden Record to the newly established comprehensive editing channel. At such a sensitive time, if anyone does not participate in the Golden Disc Awards, how do you think "JoongAng Daily" will feel? ā
Such a simple cause and effect, if Jin Guang mainly doesn't understand it, then just wash his hands.
Regarding Park Jung-hyuk's statement, Kim Kwang-so also agrees very much.
But what makes him uncertain is actually from another angle.
"Park PD, are you so sure that T-Ara can do well at this year's awards?"
Park Jung-hyuk stretched out two fingers and said very seriously: "It depends on their grades, and the quality of their grades is composed of two parts." ā
Indeed, being able to participate in the Golden Disc Awards is a prerequisite for winning awards. But what kind of award you win depends on T-Ara's results.
The height of T-ara's return this time depends on two aspects.
The first is how many places they can get.
What puzzled Park Jung-hyuk in his previous life was that "Rolypoly" obviously had good results and occupied the first place in the music list for a long time, but it did not achieve much of a single place in the song show.
For example, the most important "Music Bank" and "Popular Songs" were added together, and only one by one was taken in total.
Compared with them, Girls' Generation has won six consecutive championships in "Music Bank" and three consecutive championships in "Popular Songs".
Even if it is not compared to Girls' Generation, the main competitors of the singers who returned at the same time as T-Ara are 2PM and 2NE1.
"Handsup" at 2pm and "I'm the Reddest" at 2NE1 are very popular, but they can't compare to "Rolypoly" anyway.
And thinking back to the work of the CCM in his previous life, Park Jung-hyuk came to a conclusion.
That is, CCM played too many flower heads, and as a result, the attention of the title song was distracted, and the result was not enough accumulated points.
The second is that CCM has been preparing for T-Ara's Japanese event, which has led to not enough energy invested in the return, and there is not much publicity and public relations.
The combination of the two conditions resulted in T-Ara not winning enough one, and in the end, the evaluation at the Golden Disc Awards was not as good as that of their opponents, and as a result, they missed the honor that should have belonged to them.
To this end, Park Jung-hyuk sternly admonished Kim Kwang-so to abandon those unnecessary practices and give full support to T-ara's singing.
For example, major audio source sites such as PR melon, as well as portals such as Naver.
The purpose of this is to keep T-Ara in the spotlight for a long time, so as to improve their music performance and snatch enough of a place from dangerous opponents.
Knowing his thoughts, Kim Kwang-so fell into a long silence.
However, as an experienced planner, Kim Kwang-so finally gritted his teeth and decided to do what Park Jung-hyuk instructed.
If you can really help T-Ara make a breakthrough in the gold record at the end of the year, then the immediate loss will not be nothing.
What's more, Kim Kwang-so knows Park Jung-hyuk very well.
This is a wolf man, and he has always been steady and ruthless. Since he is so resolute, he must have been completely sure.
No matter how you calculate it, Park Jung-hyuk has no reason to harm his sister.
"In addition, Representative Kim, after the establishment of the comprehensive editing channel of the "JoongAng Ilbo", they will participate in more activities, programs, TV dramas, and so on. The newly established broadcasting agency, faced with a sinister environment, will definitely need someone to help in the snow. The more they do at this time, the greater their gratitude. When it comes to the selection of gold records, you can also get more impression points. ā
"This ......"
For his proposal, Kim Kwang-so was a little hesitant.
Park Jung-hyuk thought about it and understood what his concerns were, and then his face seemed to be smiling.
"Representative Kim, do you still have any expectations for M? People have officially given up on you, so why hold on to an unreliable tree? ā
During this time, the Li family's battle was very noisy, and the trouble was very unpleasant. In addition, the relationship between the Samsung Group and the C.J Group is also tense and hostile to each other.
As an entertainment company that came out of M, it is understandable that Kim Kwang-so would be worried about the gaze from above.
But Park Jung-hyuk helped him remove his concerns and went straight to the heart of the problem.
In the past two years, the main focus of the C.J Group has been on the fields of films, cinemas, and broadcasting agencies.
In the field of music, it's almost a sign of giving up.
If you can't provide more support to CCM, why can't you find a big tree to climb on your own?
As for the grievances of the Li family, who of those big names would be in the mood to pay attention to ants like them?
Besides, CCM has no affiliation with M now, and it all depends on the previous relationship.
Park Jung-hyuk's words hit the nail on the head, opening up all the halos covered by Kim Kwang-so.
In the end, Kim Kwang-so smiled wryly and had to admit that what he said made a lot of sense.
In Park Jung-hyuk's memory, Eun Jeong was the first person in T-ARA to participate in JTBC's activities, starring in "In-cui Concubine".
But it may be that after the escalation of the battle of the Lee family, Kim Kwang-so was afraid that it would hurt the pond fish, so as a result, during the most critical gold record selection, the members of T-Ara were not allowed to participate in the JTBC itinerary again.
What he wants to do is to change Kim Kwang-so's mind and add weight to T-ara's award.
These are all things to be done by the CCM side, and Park Jung-hyuk decided to do the rest by himself.
In Park Jung-hyuk's view, another imperfection in T-ara's return this time is that there is too little publicity.
During the entire return period, it seems that except for Ji-yeon, who participated in a "Runningman", none of them have appeared in any shows.
So what he has to do is to help T-Ara connect with some important programs to star in, and help them promote themselves through TV.
In fact, there were not many promotional activities of T-Ara in the previous life, but unfortunately the effect was not good.
The most important reason is that the intensity of their participation in the trip is not enough.
If you want to solve this problem, you have to find a way to start with the most popular programs.
Just like the issue of "Runningman" that Ji-yeon participated in, she participated with several young female idols, and her partner was an inactive person like Kim Jong Kook, so she basically didn't have any weight.
What is the effect of such a propaganda campaign?
The energy of the CCM company is not to the same extent as that of the S.M company, and it is impossible to have the ability to play all the members of Girls' Generation.
But this life is different, Park Jung-hyuk himself is PD, or the top PD, so there are more places where you can think of a way.
The first program that came to his mind was MBC's signature - "Infinite Challenge".
In their previous lives, the girls of T-Ara have always boasted of being an infinite challenge in the music industry, that is, they have always worked diligently like "Infinite Challenge".
It's a pity that they have never had any marriage with "Infinite Challenge".
But this time it's different, who told Park Jung-hyuk to have a good relationship with Kim Tae-ho, such a relationship can be used without scruples.
Of course, Park Jung-hyuk's special that T-Ara is going to stuff into is not the most successful West Coast Highway song festival.
Filming has already started, and the singers with whom the members are partnering have all been found. Besides, the strength of the girls is not enough to lead the unchallenged members.
Park Jung-hyuk is aiming at other specials.
"Brother, how are you preparing for the rowing special of your show?"
In the corridor of MBC, Park Jung-hyuk and Kim Tae-ho walked slowly with a cup of coffee.
Kim Tae-ho has no doubt about him.
"It's going to be a big game in July, but everyone is tired and there are injuries. I'm afraid they won't be able to hold on. ā
Park Jung-hyuk nodded in understanding.
"Brother, in this case, you should prepare a little rest for them, and there will be a reward."
"Oh, do you have any ideas?" Kim Tae-ho also asked with interest when he was kind.
Park Jung-hyuk's eyes are bright and bright.
"For example, inviting beautiful female idols to appear and holding a casual social event can help them get great relief from fatigue."
"Ah, that's good. Thank you for the idea, I'll get ready when I get back. ā
Kim Tae-ho is also a man of action, and he is ready to go to work when he raises his feet.
"Slowly, brother, you haven't heard me finish yet." Park Jung-hyuk hurriedly grabbed him.
Just kidding, just let Kim Tae-ho go, God knows what female idol he will invite to participate?
If it weren't for T-ara, Park Jung-hyuk wouldn't have made wedding dresses for others.
"What else to add?"
Kim Tae-ho only thinks that he is thinking about the show, and he is quite grateful.
Park Jung-hyuk's thief's eyes grunted several times, as if proposing, "Among the recent female idols, T-Ara is about to return." And the girls are so pretty, they're going to drive these guys crazy. ā
Kim Tae-ho, of course, would not be unaware of T-ara.
"Well, yes, that's right. As soon as you say that, I realized that T-Ara is the most suitable. I'll contact their company when I get back and set the itinerary. ā
"Hehe, then don't bother your brother, you're busy." Park Jung-hyuk got the desired result and immediately offered to take his leave.
Kim Tae-ho was reminded by Park Jung-hyuk and was very excited. Walking briskly, all the way to his office. (To be continued.) )