The overwhelming TV commercials, the specialty stores in the major cities, the giant posters in the huge city shopping malls, and the newspapers and media related to all fashion suddenly appeared in front of ordinary people. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

South Korea, Japan, Hong Kong, Singapore, the cities where L'Oréal was formerly a makeup agency, received the order to expand their headquarters at the first time.

As the final destination of this Asian expansion, Chinese mainland's huge market share makes them ambitious.

As a result, Qin Guan, the actor who had only had a small bubble, was coerced by L'Oreal's advertisement, and entered the country with great momentum.

When everyone turned on the TV, it was overwhelming the introduction of various models of L'Oreal's whitening cosmetics, and a fresh term was naturally brought to the eyes of Chinese male compatriots.

It turns out that men should also pay attention to their grooming, large pores, blackheads and oily faces, which are no longer a sign of manhood, it is a skin problem.

And more and more people, under the guidance of this kind of advertising, have also begun to pay attention to their old rough face.

Maybe it's time to buy a professional facial cleanser for men, just using soap and your wife's stuff, what's going on?

The social elite who go to work will inadvertently reveal the taste of cologne, and in the eyes of a group of female colleagues full of meaning, they will send out an invitation to a romantic time after work.

They all empathized with men's skin care after seeing Qin Guan's advertisement for men's facial cleanser.

It turns out that if you make yourself neat and beautiful, there will be foreign girls who will throw themselves into their arms, and the word stinky beauty, from today on, is no longer a woman's patent.

The counter cosmetics opened in major shopping malls can no longer meet the purchase volume of ordinary people at this time, and with the operation, more large supermarkets have become the preferred sales channels for this cosmetics agent.

I don't know what day it was, when the Chinese people walked into the most ordinary Carrefour, Wumart and other local large supermarket chains, their cosmetics area was redecorated again.

It is a small counter that is lighter than a large shopping mall, and some household cosmetics products have filled the supermarket shelves very casually, which is clear at a glance.

L'Oréal has entered thousands of households in China with the attitude of foreign cosmetics that I am by your side.

In order to cater to the needs of Chinese consumers, more cosmetics for Asian women's skin types have also been developed by their technical department.

In the face of such a boom, some ordinary people who had long forgotten about Qin Guan, a handsome little student, were once again turned out of their long-hidden memories by these advertisements.

"Oh, I know this baby, isn't it the child who plays Xuzhu, it's really handsome!"

"Yes, it is said that he went to study abroad, look at it, Du Shuai went abroad!"

"Oh mom, this is to conquer the foreigner again, really fight for our Chinese, then what, his aunt, you give your family, buy a bottle of facial cleanser?"

Buy, must buy.

Although L'Oreal at this time is much more precious to ordinary people than the pechoin and big ones they are used to, it can't stand the love and respect of their own children.

And when the brand was fully rolled out in China, the sales report for a full month was placed on the table at L'Oréal's headquarters.

One month's sales, the performance of a sales area in Chinese mainland alone is 853 million yuan, which is such a young and new market, and it has become the second place in L'Oréal's global sales region.

Chinese are terrible, and China's huge market consumption capacity is even more terrible.

The sales volume of L'Oreal men's single product actually ranked in the top 8 in the total sales ranking, which shocked the attention of many senior executives of the brand.

"Who is responsible for this issue of L'Oréal's men's global advertising is very discerning and worthy of praise."

"It is really a wise decision to choose two Chinese, Gong Li and Qin Guan, as the spokespersons of L'Oréal, and you can inform the PR team and let them pay more attention to local actors in Chinese mainland."

"Well, that's right, since the market is so huge, for the spokesperson in the Asian circle, I think we can just focus on China..."

"Seconded."

"Agreed!"

The choice of an Asian spokesperson for L'Oréal's later general direction was achieved under the shock of the sales of this data-breaking table.

As for such a decision, it is naturally impossible for other actors in Asia to know, of course, if they do, they can only knock out their teeth and swallow them in their stomachs, who makes your country less people?

Different from L'Oréal's publicity strategy of taking the mass line, Tiffany & Co. is a very high-profile joint with the China Jewelry Association, the China Brand Development and Promotion Organization, and the local jewelry predator Dai Mengde, taking the high-end route as the first standard, and only opening flagship stores in a few major cities in China, kicking off their China journey in Asia.

And the way they take is quite wealthy, opening only the most luxurious shops in the most cutting-edge squares.

The glass walls, the unified decoration style, the huge venue, and the exquisite service all show the determination of this top jewelry brand to enter China.

Shanghai Liujia, the Pearl of the Orient, became the center of China's economy as early as the late nineties, and must have been the first city to be examined for these top luxury goods. As if it had been discussed, the renovation was unveiled at the same time.

Beijing Wujia, the political and cultural center of China, has a large population base that is one of the reasons why Tiffany & Co. chose the city first.

The power of Tianjin's two municipalities, which is also a port city in the north, has a geographical location that cannot be missed.

A family in Guangzhou and a family in Shenzhen, these two places close to each other have come to the forefront of everyone in the rising tide of the south.

Chongqing, Shenyang, Chengdu, Hangzhou, Zhengzhou, Wuhan, Nanjing, Xi'an, Qingdao, Jinan, Harbin and Kunming have all left Tiffany & Co. footprints.

One by one, these important provincial capitals in China welcomed the arrival of a new jewelry concept.

Small fine jewelry, design jewelry, and limited edition jewelry.

It turns out that this is the concept of high-end foreign jewelry design and sales.

As a result, everyone laughed at those jade carvings, and those traditional jade jewelry shops with their own seal carving and design capabilities also laughed.

This is all the leftover stuff played by the Chinese ancestors, isn't it just a wonderful hand to rejuvenate and turn waste into treasure?

Old. (To be continued.) )