"Runningman" is a large-scale outdoor competitive reality show launched by South Korea's SBS TV. Pen & Fun & Pavilion www.biquge.info each episode by 7 fixed members and different guests to participate, corresponding to the different themes of each episode of the program, divided into different teams for the competition, the final winner will receive the title or prize. The links such as tearing off the name brand created in the game have received countless praises, and many variety shows have also been imitated. It is very popular all over Asia.

Even over time, the impact has spread beyond the whole of Asia, but on a global scale. The achievements of the running man in China in his previous life are definitely not comparable to "My Knot". So far, even with the trump card of Shen Lian, the ratings have only exceeded 4% for only two episodes, and most of the other times are still in the range of 3.5 to 3.9. In the previous life, since the second season of "Run, Brother", the average rating can reach 4%. From advertising endorsement to social influence, from the status of the members to the coffee position of the participating guests, it is a leap forward. Shen Lian strongly recommended Jiangsu Satellite TV to win the program "Runningman" before, but SBS resolutely refused to sell this program, and put forward the idea of cooperative development, Jiangsu Satellite TV was not interested, and the urine of the blind date station made Shen Lian's proposal fail to happen.

Now that there is this opportunity again, Shen Lian will naturally not let it go, and he must win the copyright of "Runningman".

Shen Lian has always had a unique vision for the market, from starting animation production, creating the IP of "Qin Shi Mingyue", to developing the game "Three Kingdoms", from successively filming "You from the Star" and "I May Not Love You", two dramas that are different from any previous idol dramas, to filming the youth-themed movie "Introduction to Architecture" that has not been tried by first-line actors for many years, from participating in the variety show "We Are Married", from investing to filming every part to now buying the copyright adaptation of the best-selling novelMany decisions that seem crazy and incomprehensible to others are actually successful. Zhang Ting and An Sheng also did not object to Shen Lian's act of exchanging the copyright of "Runningman".

"Now that the tentacles are getting longer and longer, "Runningman" plans to cooperate with other TV stations?" On the way back to the studio, Zhang Ting asked with a smile.

Shen Lian actually plans to work with Dragon TV or Zhejiang Satellite TV to develop "RM"!

is different from Shen Lian's so-called hometown complex, although Zhang Ting is from Shanghai, she completely depends on her interests as to which TV station she cooperates with.

"Jiangsu Satellite TV is now showing "We Are Married" on Friday, and "If You Are Honest, Do Not Disturb" on Saturday and Sunday, and the ratings of the program are all above 3%, how can you have the courage to cut off an issue of "If You Are Honest, Do Not Disturb"? Let's not talk about the relationship between Hunan Satellite TV and us, looking at it this way, Dragon TV and Zhejiang Satellite TV are more suitable. ”

"With the high influence of "My Knot" in China, other domestic TV stations will definitely realize the feasibility of transplanting Han Zong's model to China. If they all start to introduce Han Zong on a large scale, soon the so-called influence and viewership group of the low-interest "Happy Camp" will be collapsed by the impact. When the time comes, it will be capital, I don't believe that Hunan Satellite TV can withstand the impact of these three TV stations in the free shipping area! ”

Heritage, soft power behind the scenes, and contacts accumulated over the years are the magic weapons that Hunan Satellite TV can barely suppress Jiangsu Satellite TV at this stage. But under the unrestricted impact of capital, how long can these so-called advantages last?

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negotiated with SBS to purchase the copyright of "RM", and Shen Lian was fully responsible for Zhang Ting, which does not mean that he will do nothing, this is a variety show that he is most willing to win.

"RM" is not an ordinary variety show, but an excellent publicity platform, and the influence in China in the previous life can be summed up in one sentence as "whoever is on the fire", and it is no wonder that SBS does not agree to buy out at a fixed price, but asks for dividends from the show.

Of course, SBS just agreed to buy it out at a fixed price, Shen Lian couldn't afford to spend so much money, most of the working capital was used to purchase shares in WD Pictures, and the rest had to be evenly filmed for Liu Junjie "Shanshan is Coming", and the specific must still need to find a domestic TV station to jointly develop, after all, if there is no sufficient publicity platform, it is difficult to guarantee the influence of the program.

Shen Lian quickly confessed to Zhang Ting, asking her to speed up the negotiation process with SBS and win the variety show "RM", and the conditions for dividends proposed by SBS TV can be met.

Zhang Ting was not satisfied with Shen Lian's eagerness, and in her opinion, Crown Studio had the absolute initiative and could slowly negotiate with SBS TV.

"Money is not an issue, it is important time." Shen Lian looked serious, "Sister Tracy, if you get the copyright one day earlier, you can enter the production stage one day earlier, we have the copyright of two suitable TV series in our hands, and we have a certain network base in China, which is the reason why SBS is willing to talk nonsense with us." If any TV station gets in touch with SBS directly and develops it jointly, then we will lose more than we gain. ”

Zhang Ting said: "Korean variety shows are not only "RM", MBC's "Infinite Challenge" is not bad, we can also consider that show, it doesn't have to be controlled by others, your mentality makes us too passive." ”

"Sister Tracy, I want to say that you still underestimate the value of RM. If it is really not much different from other programs, then why would SBS rather not cooperate with us, but also occupy a certain amount of dividends? What they can see, we should be able to see. Once "RM" is accepted by the Chinese audience, the effect achieved is definitely not comparable to any domestic variety show. Not to mention just the copyrights of two TV series and some expected funds, even if we paid more than my psychological bottom line. I'm sure I can make money back from the market. “

Zhang Ting was about to speak, but Shen Lian stretched out his hand to interrupt her, and said loudly: "As the negotiation time is extended, if other TV stations in China directly intervene, even if there is only one TV station as our competitor, then we may pay far more bargaining chips than this." I don't want to have an accident, you know? ”

Zhang Ting groaned slightly, and said: "What you said makes sense, since you are so optimistic about this variety show, I will start a new round of negotiations as soon as possible to get the best conditions." ”

"Please, Sister Tracy."

Zhang Ting smiled, "You're polite, it's all for the company." Are you going to Hangzhou? ”

"Well, the specific conditions always have to be negotiated!"