With the advancement of time, the media comprehensive evaluation is hotly released.

The comprehensive media evaluation of "Ocean's Twelve" is only 50 points, far behind the 74 points of the previous work, which is a big disappointment; On Rotten Tomatoes, the freshness index is only 55 percent, 178 media outlets participated in the rating, and the full score was 5.9 percent, and even the popcorn index voted by the audience was only 60 percent.

Of course, at present, in addition to the comprehensive evaluation of the media, the scores of Rotten Tomatoes, theater scores and IMDB will change with the increase in the number of scoring audiences, but in terms of word-of-mouth, "Ocean's Twelve" is no longer able to recover.

Correspondingly, "Killing with a Knife" ushered in an explosive response, and the media comprehensive evaluation achieved an excellent evaluation of 79 points, exceeding the 65 points of "Seven Deadly Sins" and lagging behind the 88 points of "Outlaw World"; In the rating system of Rotten Tomatoes, the freshness index after the score of 228 media outlets is as high as 89%, with a score of 7.6, and the popcorn index voted by the audience has also won 87% support, and even the theater score has received a surprising "A-", completing the full explosion with an absolute advantage.

Maybe people expected that the two films would have some deviations in terms of word-of-mouth, but they did not expect such an ending, "Ocean's Twelve" was defeated on all fronts, from professional film critics to media practitioners to the general audience, the feedback information was a failure, not to mention compared with the previous work, even compared with commercial films of the same type, it did not occupy any advantage - as a reference, the "day after tomorrow" media comprehensive evaluation is 64 points.

Likewise, no one dares to imagine the grandeur of "Murder with a Knife", which has ushered in a frenzy of praise in almost every aspect, and the numbers projected on scores and percentages are so staggering that it has firmly carved out its place in crime thriller movies even in the long history of cinema.

Hidden behind the outbreak of the word-of-mouth of "borrowing a knife to kill", it is actually the entire Hollywood that takes Lance seriously.

Purely compared with the comprehensive media evaluation, "City of God" scored 82 points, while "Murder with a Knife" scored 79 points, in fact, the overall artistic height of "City of God" still received more professional recognition - of course, this is also directly related to the difference in the nature of the two works themselves; However, the overall average situation can see subtle changes in industry insiders.

When the "City of God" was born, there were a lot of media praise with a perfect score of 100 points, but at the same time, the media that gave a negative rating of less than 50 points also existed, but "Killing with a Knife" ushered in a situation of zero negative reviews, and it was almost unanimously praised, even if it did not get the highest praise of the full score, it was really rare.

As Cole said before, with the advancement and precipitation of time, Lance's reputation is spreading, and his position in the industry is also quietly changing. This can be glimpsed in the casting process of "Sin City" before, and now it has gone further, and the success of three consecutive works will win more space for Lance's next development.

In the showdown with Diorama Pictures, Lance is holding the initiative firmly in the palm of his hand step by step. Perhaps, defeating Ocean's Twelve to win this box office battle will be the icing on the cake, but obviously this is not an easy task.

Even if the reputation is bad, just relying on the appeal of the strong star cast, "Ocean's Twelve" is enough to be invincible. This is also the reason why star actors are so valued, and the "20 million salary club" is not only the embodiment of the identity value of actors, but also the direct embodiment of the responsibility on the shoulders of actors. George, Brad and Matt are all top superstars with the possibility of a salary of 20 million, and Julia is the first actress in Hollywood history to earn 20 million, which is the biggest confidence of "Ocean's Twelve".

However, box office competition is difficult to be directly linked to media reviews, but it is often directly linked to theater scores and Rotten Tomatoes freshness. "The Twelve Arhats" has fallen behind in the audience's feedback information, and "Killing with a Knife" has unexpectedly won praise, and the shape that has continued since the premiere seems to be taking place little by little when people are not aware of it.

Saturday, December 4th.

According to the trend of normal commercial films, the box office on Saturday tends to usher in an explosive peak, and then forms a box office curve that Saturday is greater than Friday and Sunday, for example, last month's "Incredibles", which achieved a box office of 20 million, and Saturday ushered in a 44 percent increase, picking up more than 29 million box office, while Sunday's box office fell by only 30 percent, and the box office again achieved 20 million at the box office, and finally the opening weekend received an excellent result of 70 million US dollars.

Generally speaking, the box office for commercial movie premieres depends on how well they rise on Saturday and how low the decline is on Sunday. Of course, the most important thing is the box office base on Friday.

As Friday's box office table was far lower than expected, the Saturday increase of "Ocean's Twelve" became more and more critical, but unfortunately, after the announcement of the number of exhibitors, the result was a big disappointment, only a six-percent increase has almost pronounced the death sentence of this sequel film in advance, Saturday's single-day box office is 15.9 million, not to mention breaking the record, and now even the weekend box office of 40 million is very difficult - from 50 million to 45 million and then to 40 million, "12 Arhats" 's box office expectations are plummeting in a step-by-step curve.

On the contrary, "Murder with a Knife" ushered in an incredibly strong outburst on Saturday, with a 51 percent increase in the film's single-day box office of 18 million, which has already reversed the disadvantage in just two days, not only reaching the average box office forecast by the previous media, but also achieving a slight advantage over "Ocean's Twelve". Clearly, the weekend box office competition landscape in the first week of December is changing dramatically.

Just from the box office increase of the two films on Saturday, it can be seen that the audience's word-of-mouth has a huge impact on the box office, and the difference in the quality of the two works is having a fierce radiation on the film market, even the star appeal, in the face of the terrible word-of-mouth, is also eclipsed.

On Sunday, the box office tables of the two films further widened the gap.

The single-day box office of "Ocean's Twelve" plummeted by 50% on Sunday, earning only 7.9 million, not only was the increase unsatisfactory on Saturday, but even the decline on Sunday was painful, and it can be clearly felt that the audience's enthusiasm is declining faster than when the blizzard and cold wave come. Throughout the opening weekend, the box office was losing and retreating, and there was almost no power to parry, completely announcing that this star-studded holiday blockbuster had suffered a box office waterloo.

There is a difference in contrast, and against the backdrop of the bad situation of the "Twelve Arhats", the expression of "borrowing a knife to kill" is so good that it makes people jealous. The single-day box office on Sunday only ushered in a stunning drop of 20 percent, achieving a staggering number of 14.5 million, setting an incredible box office curve of "Saturday is greater than Sunday is greater than Friday", and further elevating the audience's admiration for this work to a new height. Especially in the face of the diving curve of the "Twelve Arhats", the rocket-like posture of "borrowing a knife to kill" is becoming more and more shocking.

In the case of Friday's box office table, relying on the strong word-of-mouth performance, "Borrowing a Knife to Kill" has created a box office miracle on Saturday and Sunday, bringing an incredible table with a super high increase and an astonishing decline, which also makes "Borrowing a Knife to Kill" gain an advantage for the first time in this box office head-to-head showdown.

What happened this weekend?

Isn't it the "Twelve Oceans" that occupied the right time and place at the premiere? Wasn't it the topic of the premiere of "Ocean's Twelve" that detonated all the hot spots? Isn't it the entertainment, topicality, and interest of "Ocean's Twelve" that has achieved a comprehensive lead? Isn't it the box office champion of "Ocean's Twelve" in the opening weekend? Isn't it "borrowing a knife to kill people" who was cowardly before fighting, disarming and surrendering? Isn't it the boring premiere of "Killing with a Knife" that makes you sleepy? Isn't it that "borrowing a knife to kill" has fallen behind in the media attention? Isn't it "borrowing a knife to kill" and being suppressed by the opponent and out of breath?

Why did the world change dramatically after a weekend! Is it just the impact of the media roundup? Is it just the impact of Rotten Tomatoes freshness and theatrical scores? Is it just the impact of word of mouth?

When the box office battle in the first week of December came to an end, people slowly woke up to the fact that they were reflecting on what had happened in the past few days.

The difference in strategy for the premieres of the two films, this is the www.biquge.info of Biquge, and the focus of the two films has changed since the publicity, scale, and interviews of the premiere. With the further fermentation of Internet topics, the publicity focus of the two films has become more and more prominent; Subsequently, the media comprehensive evaluation and the spread of the audience's word-of-mouth made people change the positioning of the two films - this is the importance of the publicity strategy: interlocking, step by step, and layer by layer; But at the same time, it is also the biggest problem with the publicity strategy: because the feedback of film critics and audiences is out of control.

The powerful influence is reflected in the pattern of this box office confrontation, and people gradually realize that "Ocean's Twelve" is like a mirage, a pavilion in the sky, and the images floating in the air are gorgeous and gorgeous, but they have lost the support of the foundation; "Killing with a knife" is steady and steady, but the unpretentious foundation has laid a solid foundation, and when it is completed, the beautiful scene will be presented in front of you.

When people realized it, it seemed that the tone had already been set in this competition - starting with the premiere. (To be continued.) )