Chapter 13 - Samsung's Actions
Li Zaizen stroked the matchbox-sized "lightning" mp3,Pure black titanium case,The display scrolling on the LCD screen is extremely clear,Compared to the lightest is the size of a palm,1OCM thickness of the micro hard disk mp3,It can't be said that it has an absolute advantage,The main problem is in the amount of storage。
The MP3 of the micro hard disk is easy to be between 1og12g, while the mp3 capacity of the F1ash memory is only between 256m1g, but the price is much cheaper, which is considered to have its own benefits.
"Can we develop it?"
"Li Jun, at least for a year, we don't have a chance." When Cui Zhihao saw the product, he realized how bad his estimate was.
Photos in magazines and newspapers are completely unrecognizable to the shock of this product, and the LCD screen is also coated with a layer of film, which is extremely slippery to the touch, and the overall design is full of fashion.
"Can China's manufacturing process meet such delicate requirements?" Li Zai Zen eyebrows between the deep worries, two years ago when he was in the Shinhan newspaper he had seen the first generation of micro hard disk mp3 developed by Samsung Electronics, at that time an engineer proposed that F1ash storage can be used to manufacture one, which can reduce the overall body a lot, but the person in charge of industrial design did not agree, and now I think about it and let Yunfeng Electronics take the lead.
"In the past two years, Xiling Holdings has used Yunfeng Electronics to acquire a lot of mold factories in Southeast Asia that have gone out of business, and the manufacturing process has grown rapidly, and Yunfeng Electronics is originally the foundry of large PC manufacturers such as Compaq, HP, and Dell, and its own manufacturing process is not weak," Cui Zhihao said disdainfully, "What's more, they also use a large number of commercial spies to steal the manufacturing technology of various companies." ”
Lee Jae-chan raised his eyes and said, "Is there any evidence?" If there is evidence, you can appeal, and the crime of commercial espionage in the United States and Europe will bear a lot of fines and responsibilities, if there is no evidence, you should not talk about it. ”
Cui Zhihao was dumbfounded, Xiling Holdings' progress in the industry, Hon Hai and other Taiwanese companies also united to sue Yunfeng Electronics, but they lost the lawsuit without evidence, but everyone was very wary of this Chinese company, but there was really no tangible evidence.
"Cui Jun, why does it take us a year to make an MP3 like this, is it a technical reason?" Lee Jae-chan turned the "Lightning" mp3 over and looked at it and said.
"Yes," Cui Zhihao took a breath and said, "This mp3 uses F1ash storage, and all the companies with basic patents in this area have been acquired by Xiling Holdings, China's Langke, Singapore's Trek2ooo, Israel's msystems, and the United States' Shengdi, of course, it's not that there is no alternative technology, but it can't be taken out in a short period of time." ”
Samsung Electronics wants to come up with this kind of mp3,The only way to go is memory miniaturization,Like MP4 in the future,Don't look at those domestic brands that sell well in China,Disassemble the case,Most of the memory chips in it are supplied by Samsung or Taiwanese companies。 URL
"Audio decoding chip, Yundian adopts the form of patent authorization, and we can keep up, but the most important thing is the lithium battery," Cui Zhihao said with a wry smile, "BYD's lithium battery technology is the best in the world, and ordinary lithium batteries want to be charged once, and it is basically impossible to do it for ten hours of standby." ”
Li Zaithan nodded slightly, most of the companies with a slight patent advantage in China are all invested or controlled by Xiling, which is an extremely troublesome matter.
Samsung is still a student in venture capital, far from being able to compare with investment banks in Japan, the United States and Europe, but he also has to admire the boldness of Xiling Holdings in venture capital, and it is rumored that the Thunderstorm Fund has invested tens of billions of investment funds in China last year.
To roughly estimate that Xiling Holdings does not cooperate with Yunke University, there are seven large-scale research centers, and the annual research funding is astronomical.
"What is the reaction of the Japanese side?"
"Sony is still thinking about countermeasures, once this MP3 sells well, it will have a great impact on Sony's MD, maybe," Cui Zhihao hesitated, "Sony's dominance in the portable music player market will give way to this Chinese company." ”
"It's been less than a week since it went public, and you can make such a prediction?" Lee Jae-chan was stunned.
Sony has relied on A1KMAN and MD to dominate the portable music player market for decades, and the cooperation with Samsung is also extremely harmonious.
The relationship between Samsung Group and Mitsui Group is not simple, the Li family and the Mitsui family can be regarded as world friends, from the generation of Samsung's father Li Bingzhe and Mitsui Hanako's grandfather Mitsui Hiroyuki has an excellent personal relationship, now to say that the most needed enterprise in the Mitsui chaebol system Sony's hegemony in the portable music player market will give way to one, the Japanese look down on the Chinese companies that the Koreans disdain, it is really difficult to make Lee Jae-chan believe.
MD is a product launched by Sony in 1992, and by 1994, Sharp and Panasonic followed up, and second-tier manufacturers such as Aihua also followed, and by 1999, MD1P technology was launched, and annual sales had already exceeded 10 million units.
With the reduction of power consumption, the MD has been able to reach the situation of continuous playback of 15O165 hours. In 1997, Sharp MD first reached the point of 24Bit sound quality, which is not much worse than CD, and by 1999, the launch of the headphone Dolby system made MD sales continue to rise.
In terms of portability, MD also has advantages over micro hard disk MP3, but it is slightly inferior to "Lightning" MP3, but MD also has fatal flaws.
"In less than a week, the sales in the United States have exceeded 1o million units, and if this continues, the annual sales will exceed 5oo units, and the most terrifying thing is that," Cui Zhihao sighed, "The number of downloads of the music channel in the software store has reached the point of madness, as far as the number shown above is concerned, the song with the highest number of downloads, Qin Xue's "sti111ove" has reached 50,000, which is a new number, and it will increase with the growth of mp3 sales. And because MD uses MD pen disk, the supply of music is far less than the 'Lightning' MP3, which alone is very troublesome. We want to make a similar mp3,We also need to use the cloud system,In order to connect to the music channel of the software store,And docking,Each download of a song will have to divide part of the download fee to the software store、American Audiovisual Association,I heard that now the United Kingdom、Germany and other European audiovisual associations also have to sign download payment service agreements with software stores。 For this reason, the software store also has a team of more than 5o people to suppress the world's records in mp3 format, which is difficult for us to do now. ”
Lee Jae-chan was silent, no matter how proud Koreans and Japanese are, the main core areas of the world's mainstream culture and consumption are still Europe and the United States, and Xiling has a lot of resources in this area, which is a headache.
"It's not like there's no way to make up for it," said Lee, "Samsung Networks and Sony have started a cooperation to open their own music channel, and the problems of software and websites are easy to solve, but the most difficult thing is the audio-visual association." ”
The video associations of Japan and South Korea are not as easy to talk about as those in Europe and the United States, and although Samsung and Sony are both iconic companies, they both have their reserves.
Fortunately, both of them are extremely rich in music resources, and after the website is launched, it can also provide some content resources.
However, if you don't connect with the music channel of the software store, it will have a negative impact on sales.
After all, Koreans and Japanese are also very fond of English songs, and the influence of mainstream culture should not be underestimated.
"It's only part of the problem, but that's the way it can be now." Cui Zhihao is only the CEO of China, and thinking about these issues is not within his scope of work.
Saying goodbye to Lee Jae-chan, Choi Ji-ho went to Pure Color to mix up for most of the night, and when he returned to the hotel, he asked the secretary who came out of Lee Jaezen's room, only to learn that Lee Jae-chan had not slept yet.
This surprised Cui Zhihao, although Lee Jae-chan is young, he has good sleep habits, and often goes to bed at ten o'clock at night, without exception, but now it is one o'clock in the morning.
What he didn't know was that Lee Jae-chan was going to talk to his uncle Lee Kun-hee on the phone in the room, and Lee Kun-hee, after hearing his words, only said simply: "Got it." ”
Got it? Li Zaixan smiled bitterly, maybe his uncle hasn't taken Yunfeng Electronics in his eyes yet, right?
This is also the fact that if Samsung Group is counted as a holding company, its turnover exceeded 100 billion US dollars in 1999, which would be regarded as a company that makes electronic products in China.
But if you look at all the businesses under Xiling Holdings, I don't know if my uncle will be so arrogant.
"Jingle Bell ......"
The phone rang, and Lee Jae-chan picked up the phone, but he heard Choi Ji-ho's voice.
"The latest news, Yunfeng Electronics has signed a strategic cooperation agreement with aTT and will carry out the mobile phone market."
What the?!
Lee Jae-chan jumped up from the sand, his face extremely gloomy: "Hasn't aTT always used OEM orders or procurement from Motorola to supply customers?" ”
"I'll come and tell you!"
The phone was like a pour of cold water, which made Cui Zhihao's wine wake up all at once.
The fact that the American telecommunications giant aTT is going to enter the mobile phone market is news that can make the industry shudder anyway.
Lee Jae-chan opened the door and turned sideways to let Choi Ji-ho in.
"Is the news true?" Lee Jae-chan asked with a calm face.
Samsung Electronics' main strategic policy for the next ten years is set up around mobile phones, and the rest of the aspects are to supplement this strategy.
"100% true, it's news from the United States......"
As he spoke, Choi Ji-ho's mobile phone rang again, and Lee Jae-chan's mobile phone rang too.
The two of them picked up their phones in unison, hummed twice, and put them down, but they both saw the look of happiness in each other's eyes.
aTT does not want to enter the mobile phone market with Yundian, but to hand over the global mobile phone OEM business to Yundian.
will be a little wrong, almost making Lee Jae-chan's heart jump out of his chest.
And what both of them thought was that if Yundian really entered the mobile phone market, it would definitely be a vicious battle.
"I immediately called my uncle, the mp3 project of F1ash memory must be launched immediately, and the research process must be accelerated, now that it is lagging behind, we cannot let the Chinese always be ahead."