Summer box office competition, which is a completely different system from the awards season. Reading at zero o'clock

Relatively speaking, in the professional selection of the Oscars, the college's public relations can only be the code of "doing everything to obey the destiny of heaven" and "nomination depends on strength, and winning awards depends on luck", which even the Weinstein brothers have to abide by; However, the box office competition of movies is more in the hands of the film company itself, how is the quality of film shooting, how is the publicity effect, what is the chemistry of the cast, what is the reputation of film critics, and what is the reputation of the audience...... Although the box office trend is still in the hands of the market, there is much more that film companies can work on.

In the two months since the Oscars, "Troy" has been heavily promoted, with Brad Pitt teaming up with Orlando Bloom and Diane Kruger to give magazine interviews, attend charity events, participate in TV recordings, shoot promotional posters, and run from radio to radio...... Even Warner Bros. borrowed from the propaganda strategy of "City of God" and opened an official website for "Troy" to update the crew tidbits regularly.

But this is obviously just the beginning for Diorama Pictures.

"Hey, Cliff, I'm free, of course." Tucker Toure picked up his phone, made a look at Ryan, George, Jason and others next to him, and said with his mouth, "Los Angeles Times", everyone immediately understood that Tucker was talking to Cliff Robinson, the most senior reporter in the entertainment department of the "Los Angeles Times", "Yes, next week first record Jay Reno, then David Letterman, and then 'Saturday Night Live'...... An interview on a page, plus an entertainment headline? No problem. But. In addition to the three lead actors, Wolfgang Petersen, David Benioff and Eric Bana were also joined by the interviewees, what do you think? ”

Tucker circled around the room. Nodding repeatedly, "Okay." That's a good idea, so let's do it...... Haha, I owe you a dinner, absolutely no problem! After hanging up the phone, Tucker smiled brightly at the others in the office, "A panel of interviews, split into two parts, starring one part. Then the director plus the screenwriter, plus Eric Barna, Sean Bing, Julie Christie part. They are very interested in the feelings of these Oscar-level actors participating in an epic blockbuster. ”

This is good news, great news. Imagine the influence of the Los Angeles Times on the West Coast, which couldn't be better for "Troy" propaganda. Coupled with the most popular top talk show at the moment, "Troy" has everything in place to hit the ground running, on its opening weekend.

"For the premiere, Barry wants to have one in Los Angeles and then one in London." Tucker is back to the topic he was talking about, and he has been busy with the promotion of "Troy" lately, and the feeling of smoothness that has flowed thousands of miles and is unhindered has made Tucker extremely happy. Almost everyone is paying attention to the film, and Brad Pitt's name is even more unimpeded, so Tucker always has a light smile on his face. "Personally, though, I think why not have a world premiere with premieres in New York, London, Paris, Berlin, Tokyo, Sydney, and so on, and then all the actors gather in Los Angeles and have a simultaneous global premiere."

The world premiere has arisen since the rise of "Harry Potter", with 2002's "Harry Potter and the Chamber of Secrets" and "Star Wars Prequel II: Attack of the Clones" both having simultaneous global premieres that caused a huge sensation and were accompanied by high investments. The publicity effect is also far beyond imagination.

Ryan looked at George with confidence on his face. "I think it's doable."

An approving smile appeared on George's face, and he gave Tucker a thumbs up. "Well done!"

Jason sat next to him with a relaxed expression, but there was still some worry between his eyebrows, he hesitated for a while, he didn't want to pour cold water at this critical moment, but considering the overall situation of the company, he still said, "But what about the budget?" Will the budget be overspent again? ”

The global simultaneous premiere, this will definitely be another huge amount of support, it is not a fantasy that a premiere will burn three million, and the cost of the premiere held simultaneously around the world will at least quadruple. This is nothing to Warner Bros., but it is an impossible burden for Diorama Pictures.

When Tucker heard Jason's words, he became a little impatient, "Don't worry, this money must be from Warner, and it can't be from us." In the promotional phase, this is the end of our investment, and the celebration banquet after the premiere is the final expenditure. Tucker hastily and briefly explained, apparently dismissive of Jason's concerns, "Propaganda is meant to cost money, and if it doesn't, it's like 'the day after tomorrow,' and it doesn't make any noise at all." Do you want our work to fail? Do you want to lose to Lance this time? You know we can't afford to lose this time......"

Tucker became excited again as he spoke, and the thought of that Lance guy made him feel the anger rise all over his body. In the end, it was Ryan who stopped Tucker, "You don't need to say more, Jason knows, every one of us knows." Isn't there any movement in Lance? I mean, in addition to activities related to the greenhouse effect. ”

In the past two months, the "day after tomorrow" propaganda strategy has been very innovative. Twentieth Century Fox releases a regular trailer every Monday, and then releases a new poster on Wednesday, and the trailer and poster are paired and complement each other.

For example, on Monday of the second week of February, the panic in response to disasters around the world was released, covering China, the United Kingdom, India, Iceland, Russia and other important countries in the northern hemisphere, followed by a poster released on Wednesday with a map of the world completely frozen in the northern hemisphere and the southern hemisphere spared. In the northern hemisphere, where all the land has been covered, it is impossible to tell where it is, but the capitals of each country are marked with small red flags, and the poster slogan is, "No one is exempt...... Worldwide. ”

Each week's trailer and poster have a different theme, including the theme of scientists expressing their views on the greenhouse effect, including the theme of family, including the theme of government/government indifference, and so on, step by step, slowly mobilizing people's feelings.

In addition, Twentieth Century Fox has set up a website for "The Day After Tomorrow", which has a very special feature showing three children trapped in New York, including the male protagonist Jack's son Sam, so Jack and other parents travel long distances to find their children in the midst of a snowstorm. The "Take Them Home" feature was met with an enthusiastic response, with every week announcing the weather changes during the Ice Age and the children's situation in New York, as if they were real events in real life, and all eyes were focused on the children trapped in the apocalypse.

It has to be admitted that the propaganda program of the "day after tomorrow" is not only novel, but also successful. Every week, countless people will follow the release of trailers and posters, and even many radio stations will have heated discussions in the program; Two months later, the click-through rate has easily crossed the threshold of two million, and it is still rising, and countless parents have paid enthusiastic attention to the situation of "that group of children", so that the hot topic of "today" is really beyond imagination.

But beyond that, "the day after tomorrow" doesn't go with any more propaganda – to be precise, with any kind of propaganda that requires paying cash. The entire "Day After Tomorrow" crew is like Grande, unwilling to spend a penny in the promotion phase, and many people have ridiculed that the Super Bowl advertising position has spent all of the publicity budget of Twentieth Century Fox. Especially compared with the "Troy" spending, the "day after tomorrow" seems more and more stingy.

That's why Ryan asked like this just now.

"The crew will be on the recording of 'The Tonight Show,' but I've been told that Lance won't be showing." Tucker got the latest news, but looked a little puzzled, "You say, is Lance scared?" Why was he absent from the recording of 'The Tonight Show' at such a critical juncture? ”

"Perhaps, he just doesn't want to steal Dennis Quaid's grace." George shrugged his shoulders and said teasingly.

Tucker nodded earnestly, "It's a possibility. But from my point of view, he may have just been scared. After saying that, Tucker laughed, Ryan and George reluctantly exchanged glances, but this time Tucker quickly put away his smile and resumed his seriousness, "I heard that the premiere of 'The Day After Tomorrow' was determined by the Chinese/Chinese Theater, and then more than 200 media were invited, in addition, Disney, Warner, Paramount and other companies will send media and guests to attend." ”

Ryan wasn't surprised at all, "Now the whole of Hollywood needs to come together to hype up the May summer season, and everyone will be there, and it's the same when it's our turn." Let's put a little more thought into the guest list. Ryan turned his head to look at George, who was clearly in control of his connections as an actor.

George shrugged, "Don't worry, I'll leave it to me." However, on the 6th, I will also be present at the premiere, so I can take a look at the situation at that time. As one of Reims's best friends, George was naturally invited to the premiere of "The Day After Tomorrow". "This war has just begun, let's not take it lightly because of the advantages we have at the moment, it is not us who really determines the box office, but the audience!"

This time, George didn't want anything to slip up, but not in the eyes of Hollywood professionals.

As the summer file is coming, "Troy" seems to have become the number one seed choice for this year's summer file, and many people in the industry are discussing, maybe the 80 million premiere box office has been captured, should "Troy" consider becoming the second North American premiere after "Spider-Man" to break 100 million? (To be continued.) )

ps: Today's second update, I implore all book friends to support genuine subscriptions, thank you!