"Chapter 89: Ratings"

Ten days later...... Left wing of the Radio and Television Building, Studio 1.

This is the largest studio in the whole station, which can accommodate 1,000 live audiences at the same time, and the shape of the main stage can be changed at any time according to the needs of different programs.

Wang Erwu hung a red work sign and sat leisurely on a chair in the front row of the audience area. At the recording site, the rank and division of labor can be clarified according to the color of the work card. The general staff is blue and is responsible for some off-site work and errands. The on-site directors and choreographers hung yellow work cards, and they mainly sat in a fixed work area not far from the main stage, so that they could control the atmosphere and rhythm of the scene at any time. Cameramen wear white badges and usually have to stand on their camera before the show is recorded. The red work card belongs to the management, such as the chief director, the chief director, the producer, and so on. Don't underestimate the role of these work cards, if it is a live broadcast of a large-scale program, there will generally be armed police responsible for the order of the scene, those armed police will not care what your identity is, they will only distinguish the activity area of the personnel according to the color of the brand, for example, after the recording starts, the blue sign is not close to the main stage area, one is to avoid the chaos caused by the frequent movement of the on-site staff, and second, each area has a camera position to catch the lens at any time, Some inexperienced personnel are likely to be in the footage, and the broadcast picture effect will not be guaranteed.

Of course, red work cards like Wang Erwu can freely enter and exit any area, but if it is a live broadcast, as long as there are no special circumstances, they will not move around casually, which is the so-called "experience".

There are less than ten days left before the recording of the first episode of "Crazy Saturday", and according to the efforts of Wang Erwu and the team, the prototype of the first episode of the program has basically been decided, and he is now responsible for the styling adjustment of the main stage area.

"Mr. Wang, the star lineup of the first episode of the show has been decided, take a look."

"Wow!" Wang Erwu was taken aback when he saw it, many idol-level stars were in the lineup, "These are all invited by the main station?" That's a lot of money. ”

"Hehe, the station said that the first episode of the program must create momentum, and there is also news from Haha Food, if the ratings of the program can exceed 1.5, they can continue to add funds!"

“1.5? Hehe, this is very easy, say hello to the Internet, let's just make a fake. Just give them a little dividend. Wang Erwu smiled.

"Mr. Wang, what they are talking about is using CCTV-Suo Furui's investigation."

"Oh? This is more difficult, Mango Channel's "I Am a Singer" had very good ratings some time ago, I heard that the finals have broken 6, but the lowest time has just stepped on the edge of 2, we have a new show, if you want to get a rating of 1.5, it is estimated that it is very difficult. Wang Erwu took a casual look at the scene and left, after all, he was not born in the TV industry, the so-called art industry has a specialty, although he is a producer, but there is a director in charge of recording work below, and he left all the details to the professionals to worry about.

Choreography Department. Conference room.

Wang Erwu sat on the throne. This is a small meeting that belongs to the "Crazy Saturday" column group. The column team selected by Wang Erwu, except for Lin Xiaohan, who is a little more qualified, and the other personnel, including Yao Yiyao, are basically composed of new personnel this time, and the main station was extremely disapproving of this approach at that time, after all, this is a program created by the main station with a huge amount of money, and it is undoubtedly playing with fire with some people who have no work experience. However, the group of students under Wang Erwu are very competitive, and they have proved with their strength that they are indeed competent for this position, and there are many innovative things in the planning and copywriting of the first program, breaking the tradition of comedy and winning unanimous praise from the main station. Although the main station did not clearly determine the posts and arrangements, at least it could be regarded as acquiescing to Wang Erwu's risky approach.

"To be honest, I'm really a little unaccustomed, I used to always listen to Mr. Li speak on it, but now it's my turn to speak, and I'm really a little nervous." Wang Erwu smiled, "In this short meeting, we have only one purpose, which is to study and discuss, and any one can do the ratings of the show!" What do you think a column relies on for good ratings and good results? ”

"Teacher, I know, rely on strength! Innovation! Allure! Zhao Linger replied.

"It also depends on the brand, reputation and characteristics!" Bai Yutang said.

Wang Erwu nodded, "You're all right, but it's not the point!" What's the point? It's wisdom! ”

"Well, the teacher is right, the word wisdom covers everything we say." Zhou Feng patted his ass.

"Wrong! When I say wisdom, I don't mean it in a broad sense...... Do you all know how the number of CCTV Sofurui ratings survey came about? Wang Erwu asked.

Everyone shook their heads.

Lin Xiaohan smiled and explained, "Sofurui is a Sino-foreign cooperative company with the largest media survey network in China, and has more than 10 years of experience in TV audience surveying in China, so its knowledge and familiarity with the local market are unmatched. At present, it has involved the viewing behavior of more than 1.18 billion TV viewers over the age of 4 nationwide. The sample area of the national survey reached 225 cities (counties), and the ratings of more than 1,000 major TV channels in 23 provinces and 124 cities across the country were monitored around the clock. ”

"Director Lin is right!" Wang Erwu paused, "Our brains must be on the right path!" We want ratings! Why waste time on program quality? When Lin Xiaohan and Yao Yiyao heard this, their faces changed, the quality of the show is the soul.

"Teacher, what is the right way?"

"That's a good question! This is the key to increasing viewership! Sofurui has more than 100,000 sample households across the country, with an average distribution of hundreds to nearly 10,000 in each city. I conducted a comparative analysis of the Sofurui survey of all local columns, according to the data, in the comparison of ratings in the same city, the highest value is 5.1, and this program is not a prime time, but at noon, I looked at the broadcast record at that time, it is a program about the new style of the fishing port community, from this, I can conclude that in the fishing port community, there must be more than one sample household! And the set-top boxes in the homes of the Suofurui sample households are different from the ordinary ones, so we just need to concentrate on going to the people to find these sample households, and when the time comes, when our program is broadcast, a few people will be in the homes of the sample households, forcing them to watch our program, haha, are you still worried about the ratings not Changhong? At that time, we will be able to control the ratings of the entire region and become a monopoly! ”

"Idiot!" Lin Xiaohan didn't care about his face at all, and blurted out directly.

"Teacher, are you doing this as a black-box operation?"

"How does this count as a black-box operation? I didn't use my position to do anything shady. I'm calling it outwitting Chen Cang, brave and strategic! ”