The focus is away from the turmoil of overseas markets and back to the annual North American summer competition. r?anwenｗ?ｗ?ｗ?．??

In the fourth week of May, Hugh Jackman's "Van Helsing" came strong, but the ending left everyone behind, and the highly anticipated production only grossed $51 million, which was not much better than "Troy".

"Van Helsing" invested 160 million US dollars, and the publicity momentum was definitely a summer blockbuster, but the result followed in the footsteps of "Troy" and ushered in a vigorous box office failure. It's only been a month since the start of the summer season, and there have already been two works that have suffered Waterloo one after another, and this situation is really incomprehensible.

However, this made Brad Pitt breathe a sigh of relief, not only because of the addition of a difficult brother, but also because of the box office fiasco of "Van Helsing", which diverted a lot of attention, and the pressure on his shoulders plummeted. But for Warner Bros. and Diorama Pictures, the failure of "Van Helsing" could not divert the loss of "Troy", and their eyes were still focused on this week's box office figures.

The ending is good news and bad news. Corresponding to the fall of "Van Helsing" and "Troy", the strength of "Shrek 2" and "The Day After Tomorrow" seems to have become the latter's fans in the box office market.

"Shrek 2" delivered a 33% drop this week, earning $72 million in weekends, and won the championship with the best second-week box office in film history, and the cumulative box office of $236 million in two weeks directly announced that the movie has sounded the clarion call towards the goal of 400 million.

"Shrek 2" has undoubtedly become the strongest contender for this year's year-end box office championship. However, it still needs to face the impact of "Harry Potter and the Prisoner of Azkaban" and "Spider-Man 2", and the box office trend of the summer file is getting more and more exciting.

"The Day After Tomorrow" is also not weak, the 45% drop is not as good as the excellent table of the previous two weeks, but it is still a dazzling number, especially when "Van Helsing" and "Shrek 2" have joined hands to carve up more than 100 million US dollars at the box office, the table under pressure is really good. The weekend box office of $16 million brought the film's cumulative box office to $242 million.

Although the box office table of "The Day After Tomorrow" has surprised people again and again, the cumulative box office is now approaching twice the book cost, and is above the box office list of disaster movies. ranked third in the instant, only behind "Titanic" and "Independence Day", and what is even more commendable is that the movie still maintains the hope of hitting the box office of 300 million US dollars; But I have to admit it. With a 45 percent drop in the third week, the hope of a 300 million moat is fading – but it hasn't gone away, which makes the film's future box office trend more interesting.

"Troy" entered its third week of screening, but it was no longer able to compete with "The Day After Tomorrow", which entered its fourth weekend, and the box office plummeted by 50% this week. After only 11 million dollars in weekends, the cumulative box office will barely climb above $100 million, which means that the movie's goal of 130 million is starting to become slim. At this moment, for "Troy", the competition with the "day after tomorrow" no longer has any meaning.

In the fourth week of May, "Shrek 2", "Van Helsing", "The Day After Tomorrow", "Troy" and this week's new comedy film "Godmother of Pop" ranked in the top five, but the difference in results is huge, clearly showing the very different situation of each work, as evidenced by the subsequent box office curve.

The first week of June. "Harry Potter and the Prisoner of Azkaban"; In the second week of June, "Star Legends 2" led by Vin Diesel (Vin-diese1) and "Replica Wife" led by Nicole Kidman came hand in hand; In the third week of June, Ben Stiller teamed up with the Rotten Boys to bring "Dodgeball Madness", while Tom Hanks and Katherine Zeta-Jones brought "Happiness Terminal...... And, of course, "Spider-Man 2" in the first week of July.

The summer box office war is getting more and more intense, and you can see the highlight stage almost every week. In the face of wave after wave of hot offensives, "The Day After Tomorrow" has always been under tremendous pressure, but it still shows a good box office driving force.

In the first week of June, in the face of the 93 million box office of "Harry Potter and the Prisoner of Azkaban", "The Day After Tomorrow" handed over a 40% box office drop. achieved a weekend box office of 9.6 million, maintaining the top spot in the North American box office list, with remarkable results.

In the second week of June, "Harry Potter and the Prisoner of Azkaban" ushered in a box office crash. This film, which was hailed by critics as the best work in the series, was too dark to win the approval of book fans, and the box office plummeted by 62% the next week, which is simply shocking; But this week's "Interstellar Saga 2" and "Replica Wife" also ushered in monstrous criticism, even worse than "Troy" and "Van Helsing", and as a result, neither work was able to seize the opportunity. Both ushered in Ying's defeat.

"The Day After Tomorrow" successfully became the biggest winner of the week, with the lowest 30% drop in the top 20 on the list, with a harvest of 6.7 million, and the cumulative box office came to 268 million US dollars, which has become the most exciting work in this year's summer file except for "Shrek 2", judging from the box office decline curve of "Harry Potter and the Prisoner of Azkaban", maybe "The Day After Tomorrow" can still gain an advantage on the year-end list, which is really an incredible exhibition trend.

However, it is a pity that after this, the word-of-mouth constraints of "the day after tomorrow" still affected the stamina of the movie, after entering the third week of June, the box office decline of the movie every week was controlled at about 40 percent, although the overall number was less than 45 percent, but there was no way to further reduce it, and the arc of the weekend box office decline could not be effectively controlled, which also officially announced that the hope of the "day after tomorrow" to hit 300 million moat was stranded.

This is a very regrettable thing, "The Day After Tomorrow" was not able to cross the "Independence Day" and become the third disaster movie in film history to exceed 300 million at the box office. However, no one really felt regret, because even so, "The Day After Tomorrow" still woke up the entire market, creating the best table of disaster movies since 1997, and more importantly, before the release of the film, a result that no one expected.

It's like "Pirates of the Caribbean", pirate movies have been silent for more than ten years, everyone feels that investing in pirate movies is a suicidal choice, but the movies have created an incredible success; "The Day After Tomorrow" is facing a long-standing disaster film market, and it has also shown outstanding market pulling momentum, especially withstanding the impact of a series of movies such as "Troy" and "Shrek 2", which is even more incredible.

In the end, when "Troy" ended early in the third week of August, "The Day After Tomorrow" was released to the fourth week of October, which fully stretched the release cycle to 25 weeks. This detail can be seen in the confidence of the gradual rise of Twentieth Century Fox, as well as the satisfaction of major theaters with the box office table of this movie.

Otherwise, the box office attraction is not enough, and the profit-oriented theater chain will definitely take the movie offline early and replace it with other works that are more sought after by audiences. The theater chain will not care who starred in the movie, or which company's work it is, and if it makes money, it will extend the release, and if it loses money, the screen will be reduced, which is clear at a glance, so the reaction of the theater chain is also regarded by the Hollywood industry as an important reference factor for the box office appeal of the actor or director.

Such was the case with "Troy", which was taken off the screen by theaters after only fifteen weeks of release, which was an unprecedented shame for Brad and an unbearable failure for the star-studded cast.

The long-term sales of 25 weeks pushed the cumulative box office of "the day after tomorrow" in North America to 282 million, and unfortunately stopped at the gate of 300 million moats. Even so, "The Day After Tomorrow" still surpassed "The Matrix 2", "Shrek", "Harry Potter and the Chamber of Secrets" and other works, ranking 23rd on the box office list of North American film history; What's more, in the long history, in the box office list of disaster movies, "The Day After Tomorrow" only lags behind "Titanic" and "Independence Day".

This also means that the global box office of "The Day After Tomorrow" is as high as 712 million US dollars, becoming the seventeenth work in global film history to exceed 700 million at the box office - the fifteenth is "Shrek 2", the sixteenth is "Harry Potter and the Prisoner of Azkaban", and is currently ranked 17th on the global film history box office list, ranking behind "The Matrix 2".

The 280 million box office in North America and 700 million in the world is a testament to the excellence of "the day after tomorrow", and this is only Lancelot's second directorial work. Following the "City of God", Lance once again delivered a perfect answer, completing the transition from art film to commercial film. Compared with after the Oscars, the current Lance is really eye-catching, and has become a potential stock that major film companies are looking at, and Chaos Pictures has entered the mainstream of Hollywood in one fell swoop.

High investment comes with high risk, as well as high returns. When Chaos Pictures cooperated with Twentieth Century Fox to shoot "The Day After Tomorrow", they undertook unimaginable dedication, and even the actors' salaries could not be paid, facing the desperate situation of becoming a benevolent if they did not succeed, and every step was a precarious high-altitude walk; But now, the harvest time has come, and "The Day After Tomorrow" successfully won the first exhibition fund for Chaos Pictures, ushering in a new exhibition opportunity.

One step, which is the high reward that comes with high risk. (To be continued.) )

ps: Today's first update, dear book friends, I beg for guaranteed monthly ticket support!