Kim Dong Wook's painful battle created a climax from the beginning, and it also made the audience's engagement unprecedentedly high. Pen "Fun" Pavilion www.biquge.info

Just looking at the audience's moved looks, Park Jung-hyuk felt that something was wrong.

"Brother Young-hee, Kim Dong-wook won't get one, right?"

Hearing his words, Kim Young-hee also became terrified.

Although Kim Dong-wook's illness is very touching, I have to say that the torture of the disease still affected his state.

Compared with the next few singers, Kim Dongxu's performance was not too outstanding. Even if he finished seventh this time, it was reasonable.

But I was afraid that the audience would become blind and vote for him because of his approach.

In that case, "I Am a Singer" will be ugly.

On this stage, what determines the victory or defeat of singers can only be their performance and strength. In addition, any superfluous approach is suspected of winning sympathy.

However, the judges of "I Am a Singer" are the audience at the scene, not professional judges, and they are easily affected by additional factors.

"It should ...... Probably not, these audiences are people with a level of appreciation. ”

Hearing Kim Young-hee's frightened words, Park Jung-hyuk knew that he couldn't do it.

He quickly grabbed the walkie-talkie and commanded the others.

"The writers' team immediately came up with a plan to downplay Kim Dong-wook's influence as much as possible and let the audience's attention focus on the stage. There is also a notice to the MC that don't direct the topic too much to Kim Dong Wook. ”

has been a TV person for so many years, and Park Jung-hyuk is also very handy at manipulating public opinion and influencing cognition.

If you want the audience to be able to evaluate the singers' performances with a fair mind, then downplaying Kim Dong-wook's influence is the best thing to do.

Thankfully, he was the first to appear, and there were six singers after him.

If the MCs can also play well and keep shifting the focus, then they can quickly reduce the impact of this matter.

Seeing that Park Jung-hyuk came up with a solution almost immediately, Kim Young-hee was shocked.

At least he knew that he couldn't have that kind of determination. Even if I think of this method, I will convene the people of the program team to discuss and discuss.

Through Park Jung-hyuk's performance, Kim Young-hee can be regarded as discovering what is missing in his personality.

Park Jung-hyuk's response was timely, and in the end, the wind direction of the show was reversed very well.

Through fierce competition, in the end, it was Lee Eun-mi who got the first place in this issue, while Kim Dong-wook ranked fourth.

A result that is not up or down is quite reasonable, at least it can block the mouth of the outside world.

But Park Jung-hyuk didn't care about this, and when the ratings came out the next day, it hit him even harder.

12.3%, creating the lowest trough in the history of "I Am a Singer". Season 1 and Season 2 combined, none of them got any lower than this.

Not to mention that compared to the 19.8% of "Runningman", that gap is as difficult to cross as a moat.

In the office, all the main creators are here, but everyone is gloomy and has no interest in laughing.

Park Jung-hyuk also pinched his sore eyebrows, and he didn't have any idea at all.

This is already the maximum he can change, and the first season of the Chinese version of "I Am a Singer" in his previous life won the ratings championship with this model.

However, when he came to South Korea, he did not live up to the kind of export to domestic sales he hoped for, and he still slid into the abyss with the show.

I have never talked about it to anyone, but in fact, Park Jung-hyuk already has an idea about this show.

In his opinion, the potential of the Korean version of "I Am a Singer" has been exhausted. No matter how much changes are made in the future, the fact of decline cannot be avoided.

This is determined by the entertainment market and entertainment level in South Korea, and there will be no qualitative change because someone falls from the sky.

This first-season model can be used in China to get a lot of success, because there is a lack of creativity in the Chinese broadcasting market, and the audience has little contact with the world's top variety show productions today.

Under the novelty, the attention is naturally not the same.

However, in Korea, television production is extremely developed, and the living conditions of the people who produce it are very poor.

This forces you to think of new ideas all the time, and you have to be able to meet the market in order to survive.

Even so, the producers and programs that fail every year do not know how many, and there is no future for them.

The mode of "I Am a Singer", in the minds of the audience, cannot be compared with the novelty of "Infinite Challenge", "Two Days and One Night", and "Runningman".

So after seeing the first season, it's not surprising that this second season has begun to cool down after the initial heat.

If you really want to follow his idea, in fact, when the autumn version is revised, the show should be stopped.

It was originally a hasty idea to deal with the oppression of Kim Jae-chul and others, and it is not a pity to throw it away.

It's a pity that although MBC has changed people in power now, the conservative mentality has not changed at all.

Jin Jiushan and the others only thought about his budget, but when they heard that he was about to end the show, they all strongly objected.

To put it bluntly, these high-level people are just greedy for immediate benefits, resting on their laurels and not taking risks.

At the very least, no one dares to bear the charge of ending MBC's master show.

But it doesn't matter if they have dirty ideas, but they have caused today's passive situation, and it has also frustrated the confidence and morale of the production team of "I Am a Singer".

Park Jung-hyuk's eyes were fixed on the "12.3%" on the blackboard, and he only felt a hot pain in his cheeks.

It's been seven years since he did PD, when did the show he was responsible for be so miserable?

But he knows that in the future, the ratings of "I Am a Singer" will be even lower than this number.

The feeling that he had to do it even worse if he continued really made him want to die.

But he is the leader, and the others can be demoralized, but he can't.

Gritting his teeth, he asked Jin Youkun, "How many rounds are left in the regular season?" ”

Jin Youkun doesn't need to look through the information, and he also has a case in his heart.

"There are three rounds left, and after that, you can go to the repechage and the semi-finals."

Park Jung-hyuk's fingers kept tapping on the table, and the clattering sound made everyone's hearts beat a lot faster.

After a long time, he finally had an idea. Turning his head to look at Xuan Huirun, he asked again, "Nuna, is our budget still sufficient?" ”

Xuan Huirun knew he had an idea.

"Well, our show actually cost more at the beginning, and the rest of the time it was smoother. So you still have a big budget in hand, do you want to spend it? ”

Park Jung-hyuk's eyes flashed with a fierce gaze, and he instructed Min Cheol-ki: "Inform the singers to tell the singers that in the next competition, our scale will be upgraded." It's no longer a show in the studio, it's an open-air concert. ”

When the words landed, everyone was shocked.

"Brother, do you really want to do a concert?"

Park Jung-hyuk was also ruthless and made a big move.

"Anyway, with so much budget, what are you keeping for? Since the recording in the studio can't be improved, let's just do a concert. ”

Subsequently, he began to arrange the deployment again.

"Brother Yingxi, if you contact GS Company, you will say that our scale has been upgraded, and ask them to upgrade the team as well."

That's for sure, the recording requirements in the studio are very different from the concert. Kim Young-hee nodded and took it to heart.

"Youkun, your next time is to find a suitable venue for the concert. If it's Kamiam Stadium, it's even better, if not, it has to be the Olympic Park. ”

South Korea has a well-developed performance culture, so it is relatively liberal in terms of application for performances.

Despite the tight schedule, Jin Youkun was confident that he would complete the procedure within three days.

Park Jung-hyuk looked at Seon Hye-yun again.

"Nuna, your job is to find the right sponsor after the news gets out. We're playing a concert this time, and the audience will definitely be more than a few thousand people. With such a large-scale performance, I don't believe that those merchants are not tempted. As long as they want to get the word out, then they can help us recoup some of the cost. ”

Putting on a concert is enjoyable, but the cost is no joke.

Even if the budget for "I Am a Singer" is sufficient, it can't be messed around like this, so Park Jung-hyuk put the idea on advertising.

The concert of "I Am a Singer" does not need to worry about the momentum. Then for those advertisers, it's a great opportunity to get the word out.

At that time, some brands such as drinks and clothing will definitely take this opportunity to hype.

Park Jung-hyuk decided that he would prepare a drink and towels for each of the spectators, and the money would have to be paid by the merchants.

He thought that there was more to it than that, and that there were many more to it.

"From now on, our program will be in the form of a concert. The first stop is Seoul, and then we can go to major places such as Incheon, Daegu, Jeonju, Busan, Gwangju and Jeju, and let the local audience experience the charm of our program on the spot. ”

He said it nicely, but everyone understood what he meant.

If it is recorded in a studio, because of the limited space, the audience that can enter each episode is only 500.

This also has to deduct some favor tickets, so there will be even fewer real audiences.

Without audience participation, "I Am a Singer" is naturally at a disadvantage in the competition with other programs.

Now that Park Jung-hyuk has changed his strategy and let the competition of "I Am a Singer" leave the cage-like studio and perform all over the country in person, how many audiences will it attract?

Every time he went there, a wave was set off, and the influence of the show naturally spread.

At the same time, because it has become a concert and the specifications have been improved, the singers will be more excited and more satisfied with the publicity effect of the program group.

With this foundation, "I Am a Singer" does not say that it will return to its hegemony, at least the results will not be as ugly as they are now.

Because the responsibility PD thought of the strategy in a short period of time, everyone's spirit returned. Without saying a word, they all put themselves into their work.

Park Jung-hyuk also personally contacted the stage design department, asking them to redesign the stage according to the standards of the concert, and at the same time instructed other departments to start publicizing it.

The completely changed "I Am a Singer" once again bottomed out and worked hard to move forward. (To be continued.) )