239 box office potential

Because the organizers are not very clear about the appeal of the "acquired day" crew, especially Lance, as a new director, the appeal is far inferior to that of a group of actors, so they did not take the liberty of arranging a question session from the audience. But I didn't expect that the name of the genius of the "City of God" and the handsome and dashing demeanor, many people had a good impression of Lance, and in the live video connection, the humor of Lance's table and fluency in Chinese made the audience's goodwill skyrocket.

So much so that when the audience realized that this was the last question, many people expressed their loss, and even the host was a little stunned and hesitated to speak, but his professionalism still made him ask according to the original plan, "You can talk about it, when the audience walks into the cinema to watch the 'day after tomorrow', what highlights should they pay attention to?" ”

Lance only felt a faint throbbing pain in his temples, and the domestic media liked to ask questions like this - the answers were all questions with fixed formulas, making every press conference extremely official. However, this reminded Lance of the memories of running around at the press conference in his first life, and his mood was really mixed.

On the surface, Lance paused slightly, then chuckled, "Jessica Alba? The gently rising tail note carries a hint of uncertainty, faintly revealing a little ridicule. This answer made the audience stunned, and then Dennis, Jack, Lucy and Daniel, who were born in the United States, took the lead and burst into laughter, and then the audience slowly understood, and they all looked at the big screen with tears and laughter.

Jessica looked at Lance with mixed eyes, and a trace of gloom flashed in the depths of her eyes, but then she slowly sank, replaced by a shy smile with some embarrassment, and the bright eyes and glamorous smile made the reporters at the scene couldn't help but press the shutter one after another.

After the laughter calmed down a little, Lance officially waved his hand at the camera, "Goodbye, China/China, I hope to have the opportunity to taste the food in person next time." "After that. He cut off the video, which made many viewers at the scene cry out in disappointment.

Lance sat on the couch and was stunned for a moment. Percy didn't know why, and whispered twice. Only then did Lance come back to his senses, and he raised his head to show a puzzled look, "What's wrong?" Didn't you say you needed to keep working on the script? ”

Lance shook his head, perhaps it was really too long since the first life, although he did not personally stand on the land of Beijing. But after a short connection, the mood was a little restless. For the first time, Lance experienced the intricacies of homesickness. Taking a deep breath, Lance stood up, "The rest of the media finishing touches are up to you." Then Lance left the room briskly.

Percy watched deeply as Lance left until the door of the room was slowly closed, blocking out the bright natural light.

The publicity of the "Day After Tomorrow" crew in Beijing/Beijing was very successful, and the crew stayed in Beijing/Beijing for four days, and then arrived in Shanghai/Shanghai for three days. It has successfully set off far-reaching repercussions in both cities; At the same time, the "Troy" crew was also treated like kings in Tokyo, and the combination of Brad Pitt and Orlando Bloom was almost a kill for all ages, and the whole market was boiling with hype.

After the end of the Asian trip, the "Day After Tomorrow" crew went to the United Kingdom for follow-up promotion, while the "Troy" crew set off for a promotional tour in South America. But the Asian-wide craze was ignited vigorously, especially in the Chinese/Chinese media, which reported on the movements of "Troy" in Tokyo and paid attention to the dynamics of "the day after tomorrow" in China, for a whole week. "The day after tomorrow" has occupied the top of the list of hot topics and sparked countless discussions.

Whether it is the cast of Chinese Americans led by Daniel Wu, or the depiction of China/China in the movie, including the crew's week-long key promotion in China/China. This qiē made "the day after tomorrow" the most eye-catching focus of the China/China mainland market in the third week of May.

In just one week, the mainland market contributed $8 million to the box office of "The Day After Tomorrow", which made everyone fall through the glasses, and it can even be said that it triggered an earthquake-level reaction, which not only broke the box office record for the premiere of a Hollywood film in mainland China, but also broke the box office record for the premiere in mainland China. A tsunami-like ripple effect was triggered.

For a side-by-side comparison, "Pirates of the Caribbean" grossed $3 million last year in mainland China, while "Harry Potter and the Chamber of Secrets" grossed $6 million. But "The Day After Tomorrow" earned $8 million in just its opening weekend, which is staggering.

What's even more interesting is that "Troy" did not get much feedback after a hard promotion in Japan this week, and ended up earning a $6 million weekend box office, which was far below expectations and even worse than the box office of "The Day After Tomorrow" in mainland China.

This result has attracted the attention of Hollywood, and the pull force of "the day after tomorrow" in the box office proves that the box office market with a population of 1.2 billion people does have potential, and it can be mined, and the most important thing is the correct mining method, which makes the hyenas who are interested in the first place smell blood in an instant, and once again focus on the Chinese/Chinese film market.

Twentieth Century Fox was even more amazed, they had almost given up arguing with Lance, anyway, the "day after tomorrow" propaganda cost was far lower than expected, so far it has not exceeded 10 million US dollars, so they also regarded it as accommodating Lance, nodded and agreed to the Chinese/national propaganda itinerary, but now, the results presented by the figures are mocking their ignorance.

If you think about it, from the dissent of the Chinese Army during the filming stage, to the chatter about the propaganda plan, to the protests of the China/China itinerary, the constant grievances of the Twentieth Century Fox management have now turned into a slap in the face and thrown loudly in their faces. It caught them off guard - and Lance was just a rookie director making his second film.

Quietly, Lance is using his strength to win more chips for himself, and the subtle psychological changes of Hollywood industry professionals are imperceptibly changing little by little with the advancement of time.

But Mark Gordon sees this very openly, not because he has always supported Lance, but because his focus is different. Mark's concern is not the success or failure of the publicity plan, but the excellent box office results, the global box office of "the day after tomorrow" is like a sesame seed blooming, climbing steadily, regardless of whether the film can exceed 300 million in the North American market, the film's profitability is already a sure result.

After "Titanic", the first disaster movie to achieve box office profitability? Mark was very satisfied.

However, Lance is very calm about this result, he clearly knows that the Chinese film box office market still has a long way to go, and the potential of the market has not been really tapped until 2009, "2012", "Transformers 2", and "The Great Cause of the Founding of the People's Republic of China" have become the first works in the history of Chinese films to break through the box office of 300 million people/people/currency, and finally the total box office of these three works has exceeded 400 million people/people/currency, which officially opened the magnificent prelude to the domestic film box office market of three steps in a year. From 2004 to 2009, there is still a long way to go.

In the third week of May, the "day after tomorrow" made concerted efforts, in addition to the Chinese/mainland market, Germany, which was in full swing, had a box office of up to $23 million a week, bursting out with amazing energy for two consecutive weeks; The box office in the United Kingdom, Spain, France, and Mexico also exceeded $10 million, making the film's overseas box office as high as $82 million this week.

In contrast, although the "Troy" also ushered in the outbreak, but the strength was a whole grade weaker, except for the Japanese market to achieve the advantage of the "day after tomorrow", all other countries and regions are lagging behind competitors in an all-round way, especially the defeat of the German market, the "day after tomorrow" strong counterattack made the media stunned, "Bild" even exclaimed "Ice Age invasion of Troy", becoming a microcosm of the "Troy" overseas market outbreak powerless.

In the end, "Troy" made 70 million US dollars this week, lost to "The Day After Tomorrow" by a huge margin, and handed over the overseas box office champion and the global box office champion who have not yet been hot - both positions belong to the "day after tomorrow", especially the global box office champion, "The Day After Tomorrow" relied on the unexpected explosiveness of the Chinese mainland market, narrowly defeated the North American local "Shrek 2", which made Zào history, and reached the top thrillingly, causing an exclamation.

In the head-to-head confrontation, "Troy" has lost the last bit of advantage, but even so, the crew led by Brad still did not give up and has always worked tirelessly to promote around the world. Because "Troy" has accumulated $120 million at the overseas box office in three weeks, far exceeding the number of North American dollars, it is a matter of recovering costs and even achieving profitability.

Due to the high cost of "Troy" of 170 million US dollars, coupled with the pressing publicity expenses of nearly 25 million, this also means that the global box office of the film must exceed 400 million, or even more than 500 million, before it is possible to recover the cost. So, Brad had to grit his teeth, pile up smiles, withstand the pressure, and continue to carry out propaganda, but there was no other choice.

After losing the North American market, the advantage of "Troy" in the overseas market was also eroded by the "day after tomorrow" little by little, and at this moment, people finally accepted a cruel and bloody reality: in this head-to-head showdown with a huge disparity in power, the lightweight "The Day After Tomorrow" not only overturned the heavyweight "Troy", but also achieved an incredible victory, which also became a major spectacle in the summer of 2004, which was widely spread! (To be continued.) )

PS: Today's first update, begging for a guaranteed monthly pass in April, thank you!