"The research of the search engine was carried out in April last year, and it was originally in charge of the software affairs section of Fengyun Network, after the software affairs department was split into Kingsoft and Kingdee, the search research was also split into two parts, the research related to page crawling was carried out by Kingsoft, and the aspect of the number jù library was responsible for Kingdee, and the two groups were re-merged to form the search affairs research and development department after the establishment of Thunder Online."

This research department is a department below Thunder Online, and the level is not high, but it is very valued by Wei Jing and Luo Yuan.

"In terms of the search engines developed by major universities around the world and the search engines used by Internet companies, the 'BX' we independently developed is still a little deficient in terms of page crawling speed, but we can be said to be the most complete in terms of page rating system." Luo Fei said and clicked on a PPT chart.

"This is Inktomi, which is now the fastest crawling page of any search engine, claiming to crawl more than 10 million pages a day through the guò spider, but at the same time its rating is also the most confusing, on its homepage, an inconsequential personal website may rank ahead of Yahoo and AOL."

Luo Fei clicked on his laptop again, and changed it to a PPT chart: "This is Northernlight, because of its cooperation with thousands of electronic publications in the United States, it has unique features in news search, but it is much worse in general website crawling and rating." ”

Luo Fei hit the enter key again, and said with a solemn expression: "This is BX's most important opponent Google, its page crawling speed is quite fast, and due to the application of extremely complex number jù formula and web page rating mechanism, the relevance of keywords, words, and sentences that can be displayed has been greatly increased, and Google received $20 million in venture capital in February, and is now increasing investment in research and application." ”

Wei Jing asked: "Search engines have been developing abroad for several years, but they have not found a suitable business model, just from the traffic point of view, it should have considerable prospects, but if the traffic can not be turned into profits, I am afraid it will be difficult to last for a long time." ”

"Like most websites, search engines rely on advertising to make money." Yu Jun answered this question on behalf of Luo Fei.

"Do you advertise on search engine pages?" Luo Yuan asked.

She has been working in Thunder Online for half a year, and she is no longer the girl who rolled in the dust at the beginning, she is already familiar with the ecology of the Internet industry, and she is familiar with all kinds of advertising positions available on the website.

Since BX is now embedded in the search engine of Thunder Online, it belongs to the dual use of off-site and on-site search, and the advertising resources of the pop-up page are not ideal, and the staff of Thunder Online Advertising Department have tried to negotiate with advertisers, but there has been little response.

"Yes, yes," Yu Jun leaned sideways and picked up the mineral water on the table and took a sip of it, "How does Luo Fei feel after reading Google's page?" ”

"Google's page design is too simple and unpretentious, but it makes it easier to attract attention," Luo Fei said, "domestic websites, not to mention portals, even personal websites are too flashy, which is easy to distract visitors." ”

Yu Jun looked at him approvingly, in fact, it is true, the later portal will never be comparable to a single column, and there is such a reason for the professional website with the same content, and the other reason is that because it is a secondary column, compared with a professional website, it needs to be one more level of clicks after entering the portal, and in the era of rapid Internet, it is one more level, which will make people feel too troublesome.

To take the most obvious example, Sina's real estate channel is definitely not as good as Soufang, and Sohu's travel channel is definitely not as good as Ctrip.

Although the layout of web pages in Europe and the United States has always been known for its simplicity, after Google changed from the beta version to the official version, there is only a search bar in the center of the entire browser, which is still outrageously simple.

But that's it, on the contrary, it increases the number of views and catches the attention of the landers.

"Google's page is unique, and the spun-off BX can be designed according to its layout."

As soon as Yu Jun's voice fell, Luo Yuan hurriedly asked, "Is BX going to be spun off?" ”

"BX is going to be spun off to make a professional search engine website, a website like Google, as for the profit model, I think you may all know the e-commerce company called Ali that I inspected in Hangzhou, right?" Yu Jun said with a smile.

Wang Bing and Yi Mingyao are very clear, and most other people also know about it, after all, Yu Jun happened in Hangzhou, and afterwards, the senior management of the entire Xiling Holdings learned about the incident through various channels, and they had some preliminary impressions of Ali's company.

"Something to do with Ali? Or is it related to Ma Weifeng? Wang Bing asked.

"Frankly speaking, it has to do with e-commerce," Yu Jun said, "the world is bustling, and it is all for profit; The world is shouting, all for profit. Our partnership with Oracle can also be seen as a model for e-commerce, where cutting costs and saving resources will always be the two most reliable ways to increase profits for the company. ”

Yu Jun said and motioned to Wu Yu to bring up the PPT, pointed to the number on it and said: "The purpose of people going online is roughly divided into three categories, one is to expand the social circle and make new friends, one is to find information, there are professional considerations, and the other is to learn more information, in fact, two or three can be regarded as one in a sense, and the most important thing is the third." For example, if I want to find Luo Yuan's information, including her age, appearance, education, etc., then I type the word Luo Yuan into the search box, and what comes out is a row of information related to Luo Yuan. So what if what I'm looking for isn't Luo Yuan, but a non-stick pan? What would be the three words I punched into a non-stick pan? According to what Luo Fei said before, most of the search engines are lined up with relevant news. This non-stick pan is sticky, and that non-stick pan is a lie. That's where the opportunity lies. These keywords are the products that we can sell. It is a business model to make a process similar to a self-auction, set the minimum price for each keyword, and then let them open their own accounts, make their own payments, and transfer them to our accounts through guò bank. Of course, considering the development of the Internet in Europe, the United States and China, in terms of sales, the domestic need for a lot of effort is still huge, and it is estimated that the sales force will account for the top 13 of the entire BX operation team. In the United States and Europe, I am afraid that it only takes about 17 or 18. After typing a keyword on Google's page, the second page that opens will also have a certain amount of ad space. The blank bar on the right side can be sold as advertising space, and the top search results can be considered to release two promotion positions for customers who have special requirements for certain keywords, of course, the price they have to pay is cheaper than the keywords obtained from the auction, but if you want to buy the promotion position of the keyword, the price you need to pay is also calculated by year. ”

Yu Jun's words paused slightly, and he looked at the people below who even showed an iceberg-like person like Wei Jing with a surprised expression, thinking that he was just relying on the memory behind the file to make search engine arrangements, and his face was a little hot.

"The specific feasibility plan still needs to be coordinated by various departments, and I think it will be made in about a week," Yu Jun said leaning against the soft back of the seat, "Even if it is ten days, everyone will work hard, so let's stay in San Francisco." ”

Ten days later, it was the day of the opening of Yunke University, and Yu Jun had to rush back to class, and he had to deal with all kinds of things before leaving.

"Legal issues, Consultant Mei should ask more people," Wei Jing began to arrange work, "Yu Ting, you go to the US Congress and Congress to inquire about the restrictions and conditions of Chinese capital investment in the United States, and do some communication with some pro-China congressmen. Sioux City, you and Haitong will do a market survey to see the opinions of companies in various industries on keyword sales, and do a road survey. Su Qing, you go to a suitable human resources company and do some preliminary research on human resources first. Xinghong, you make a financial budget according to Google's standard of twice the standard. Zhining, you go to the BBC, FOX, ABC in the United States to ask for the price of advertising time, as well as the price of outdoor advertising, and try to get it. Mingyao, you and Wang Bing go and contact Goldman Sachs and IDGVC to tell them about the BX split," Wei Jing groaned and said, "You can also tell them about the BX website that will be opened in the United States, and if they are interested, let them come to San Francisco." Luo Yuan, you are in charge of BX's registration of the company. ”

The rest of the people, Wu Yu is going to accompany Yu Jun to do daily work, Xu Tingchun and Luo Fei have to cooperate with Oracle to do the things of Jinjia and the software store, Lei Jun and Meng Fan, Yu Jun has already signaled that he will have a private chat with the two of them later.

Properly arranged, this meeting is not over yet.

"This is only the first step in the United States, and although I am very confident in China's economic development, it is still a bit wishful thinking that China will surpass the United States in 30 years. In the future, for a long time to come, China, the United States, and Europe will have a three-legged situation, and while focusing on the domestic market, the United States and European markets can not be let go. Yu Jun said and gestured, "And for a long time in the early stage, the profits that the American and European markets can provide are far from being comparable to the domestic market." ”

This can be seen from Google's performance and Baidu's performance.

"There are many reasons for not considering the expansion of the Internet café business abroad," Yu Jun saw the doubts in the eyes of those present, "The Internet café business involves many practical issues, such as the operation control of stores, the handling of local laws and regulations, and every store must take into account the local people's conditions, which requires a lot of energy." In developed countries, most people are surfing the Internet at home, and the Internet café is equivalent to an entertainment venue, so the problem is more likely to occur, and the profit is not high, so I don't consider the expansion of Internet cafes in developed countries. ”

With that, the door slammed open, and Miss Hilton rushed in with a cloak.