The e-paper book platform is far inferior to the software store in a short period of time, and it is known from the market size of the software that the software store has changed the way the software is sold, and the essence is still the same, such as the way the software is used. Bayi Chinese Network?? w?w?w?．? 81zw.com even in the publisher channel of the software store, the essence is still in the form of a client.

After the concept of cloud is proposed, it is the qualitative change that changes the entire software form, and the e-paper book directly changes the reading experience. People who are accustomed to using newspapers and magazines to learn about news and information are already gradually learning about it through online media, such as portals.

Will people who are accustomed to reading books switch to another way of reading?

Reading books with a handheld terminal like an electronic paper book?

This qualitative change is extremely risky, but because Amazon has a close cooperative relationship with book publishing giants in the United States and Europe such as Random House, the risk is controllable.

What's more, the adoption of the software store model has a large enough long-tail effect, as far as Amazon's e-paper books are concerned, even if they are sold at a loss, and enough e-books are downloaded through the e-paper book platform every year, enough profits can be guaranteed.

For example, the selling price of each e-paper book is 2oo dollars, and the cost is 15o dollars, on average, the paid e-books downloaded by each e-paper book on the platform are 2o copies, each of which is 1o dollars, and the total price is 2oo dollars, and the cost of each e-book on the platform is 5 US dollars, so that the total cost is 25o US dollars, the total sales are 4oo US dollars, and the profit is 15o US dollars.

If the total profit is 25%, then in terms of e-paper book handheld devices, the price reduction space is 1oo US dollars, and the price of each is 1oo US dollars, which has reached the price range of large enough promotion.

And from the handheld device alone, it is indeed a loss of 5o US dollars per unit, but the loss here can be recovered from the platform. Overall, it still got a 25% profit.

This profit margin is extremely high, even if it is calculated at 1oo US dollars, the sales of e-paper book handheld devices reach 5oo units, which means that the sales volume of e-books has reached 1o US dollars, the overall sales have reached 1.5 billion US dollars, and Amazon's profit has reached 375 million US dollars.

In the United States, where the scale of IFI applications is huge, if you install IFI, you can't download e-books all the time, and it reduces the burden of holding many books.

What's more, although Americans are not yet fully accustomed to reading books with electronic paper books, it can be seen from the proliferation of smartphones among the younger generation that consumer electronic devices such as electronic paper books also have huge consumer market potential.

Yu Jun is very optimistic about the future of the e-paper book market, in the long run, the e-paper book in 1o years, may reach the market of 2ooo ~ 3ooo million units, how much can Amazon occupy here?

"Or according to the proportion of shares in the software store, Xiling accounts for 3o%, and Amazon and Oracle together account for 7o%?" Ellison pushed over another cup of agave.

Yu Jun waved his hand and refused: "If you drink any more, you don't have to talk about anything serious, you will get me drunk." "

Ellison sneered, "I don't know how much you drink?" How many shots of tequila can get you drunk? "

"This is a big drink," Yu Jun still waved his hand and said, "I think it is necessary for Xiling to increase some shares on the platform, 4o%?" "

Ellison shook his head with a smile: "So, even if this market is overvalued, it is billions of dollars, why do you want to be obsessed with shares?" "

"What I value is the opportunity to cooperate with Amazon, well, although Amazon is controlled by you, but the opportunity for platform cooperation, I still cherish it, isn't Excellence in close cooperation with Amazon?" Yu Jun said with a smile.

After Excellence went public, Yu Jun didn't care anymore. Speaking of which, among the several domestic e-commerce companies that have received thunderstorm venture capital, Excellence and Dangdang have taken the path of Amazon, and eBay has taken the path of eBay.

eBay is equivalent to the form of online commercial real estate, relying on renting shops to survive, mainly to collect rent from merchants, Amazon is the way of online Walmart, to say that in the future, or Amazon's model is more secure.

But eBay's investment is not something that can't be recovered, as long as eBay maintains its profitability, it is extremely easy to find someone to take over. Yu Jun had the idea of integrating Dangdang and Excellence, but after mentioning it to Wei Jing, it was rejected.

Sometimes, even its holding companies have to let them fight to ensure their viability. Competition and cooperation are essential.

In cooperation with Amazon in terms of platform, Yu Jun attaches more importance to Amazon's ability in customer service, such as logistics, don't look at Amazon as a BTOC company, but in fact, it is also a good hand in logistics.

Large-scale BTOC enterprises, whether in terms of customer experience or cost control, self-built logistics is a necessary thing, thinking that the mobile phone bought on Taobao in the previous life became a brick, Yu Jun became angry.

The concept of cloud was not first proposed by Amazon, but it was Amazon that was the first to do it. From ordinary customer service to providing cloud services, Amazon has long been more than just an online bookstore.

"I know you're thinking about the cloud," Ellison is the smartest guy, "I can get Amazon to disclose all their patents and technologies, and what are you fighting for a 1o% share on the e-paper book platform?" "

What Yu Jun wants is this sentence, 1o%, hundreds of millions of dollars, it is really nothing for Xiling, what Xiling needs now is technology, not to mention, to control the handheld device, Yu Jun has other ways.

"Okay, I'll give you a favor." Yu Jun shrugged.

Ellison couldn't cry or laugh, obviously it wasn't a big deal, and he was troubled by Yu Jun, as if he still owed him a personal favor.

"The listing of the software store is going to be launched in the second half of the year, with the current sales scale and profits, it is very likely to reach a market value of 3ooo billion US dollars, the introduction of two strategic investors, Xiling's shares do not need to be diluted, you can come up with the corresponding subscription funds," Ellison's favor is really fast, "After the listing, Xiling holds 3o% of the shares, which is 9oo billion US dollars, and your wealth should be hundreds of billions of US dollars, right?" "

Yu Jun had a net worth of $8oo billion when the Forbes list was announced last year, even if Ellison didn't know how many shares Yu Jun held in Xiling, but he could get at least half of the $9oo dollar market value, which is nothing to say.

On the contrary, Ellison, even if Oracle can still hold 4o% of the shares after listing, he only holds more than 2o% of Oracle's shares, which is only less than $3oo million in net worth.

And when Forbes calculates its net worth, it has already taken into account the proportion of market value that the software store may have, and the increase will be even less.

Yu Jun smiled and said: "The increase in wealth on paper is just a number for us, why are you worrying about this?" "

"Just talking, my son wants to show in Hollywood, does your production company need people?" Ellison asked with a smile.

His connections in Hollywood are wider than Yu Jun's, but what he values more is Yu Jun's weirdness, people just play movies and make a lot of money, Spider-Man 1 and 2, these two movies, not to mention making more than a billion dollars for Yu Jun, made Sony, who quit in the early stage, bleed.

"Come if he wants, come on, my zuò company also makes soy sauce, well, let your son stay away from the female stars in my company." Yu Jun thought that Ellison's son was carved out of the same mold as him, and his heart was even more disagreeable.

"Oh, I know, especially to keep him away from Dunster, right? Ha ha! Ellison burst out laughing.

Yu Jun shook his head helplessly.

Coming out of the nightclub, I don't know who inside revealed the news, and the flashing lights in a row illuminated his eyes so much that he couldn't open them.

"Excuse me, is your meeting with Mr. Ellison any big move by Oracle and Westling?"

"Did Larry watch a striptease with you inside?"

"Oh, Yu, you're here in San Francisco, do you plan to see Qin Xue's concert?"

"By the way, Yu, I heard that Liu Xi invested in iron ore mines on a large scale in Western Australia, did you instruct this?"

"What else will Xiling do? Will Yundian launch another amazing product this year? "

"So, is this charming Miss Hillie your girlfriend?"

"Yu ......"

Yu Jun squeezed into the car under Xie Qing's escort, and said to Xi Lei with a wry smile: "What is this?" Didn't you notice? "

Xi Lei puffed out her cheeks, these reporters were really like ghosts, running out of the grass, trees, and dark corners of the alleys, not to mention her who had been in the clubhouse, and even the bodyguards standing outside didn't see her.

Xie Qing should be blamed for this, what do you blame me for? Xi Lei thought unconvinced.

After Xie Qing got into the car, he said: "Jun Shao, how can these people be like those Vietnamese monkeys during the Vietnam War, looking for an ambush?" "

"I think most of this paparazzi are retired soldiers of the U.S. Navy 6th Squad Team, right? There is really nothing to say about the covert work. Yu Jun smiled.

Back at Beverly Hills, Yu Jun steamed in the sauna for a while before he yawned and walked out, stood in front of the spacious jacuzzi, picked up the PDA and looked at the information about the Taiwanese company of Grayscale Ink.

To say from the handheld device of the e-book, PDA is also a kind, but the screen of PDA is generally not large enough, and there are not many formats supported, except for TXT format, even PDF is not supported for the time being.

And it's too heavy, to be light and thin, these technologies are available in Yundian, don't think about Amazon's e-paper book must find Yundian OEM, and the most important thing now is ink.

Ink is an important part of making the LCD screen of an e-paper book support long-term reading without feeling tired. Today's inks can only achieve 4 shades of gray, and the patents are in the hands of a Taiwanese company. What's worse is that its production is not large, which will form a huge bottleneck for Amazon's e-paper book plan.

Perhaps, somehow should have been acquired.

……

The second change of the third watch