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Of course, this display screen is also a masterpiece of imitation of Ali's later generations, although it is not possible to connect this display screen with the big data center now to get real-time data, but there is a special team in Beijing and Huangpu, Pengcheng three brothers at the same time statistics, every five minutes to update the real-time data.

Anyway, traveling around is to develop all the good ideas of the future generations in advance, go your own way, and let others have no way out. He is not only targeting Alibaba, but also targeting Yibai and Amazon.

The reality is not much different from what they expected, and from the very beginning of sales, the largest sales volume is electronics. Whether it is a mobile phone, or an MP3, or a TV, a washing machine, a computer, a refrigerator, these licensed genuine products have become the favorite of all netizens.

First of all, this is a genuine product with guaranteed quality, and secondly, Tmall implements seven-day returns, which guarantees the interests of all. Of course, more importantly, it saves intermediate links and store costs, and the sales price of Tmall is about 10% cheaper than that of physical stores.

However, this does not mean that Tmall is not profitable, in fact, many products still have more than 30% profits. From this, you can also know how profitable those brick-and-mortar stores are.

It's not that Zhou You doesn't want to reduce the price all at once, but this move has been under great pressure from all walks of life from the beginning. In this era, the circulation of commodities, intermediate links, including the potential of the real estate industry, is still very large. Even as a game-breaking catfish, the obstacles faced by Zhou You are very strong.

To leave a buffer room for everyone, this is an instruction from above, and Zhou You can only do this.

In the previous life, traditional commerce first encountered the impact of large stores such as Gome and Suning, and then encountered the impact of direct sales by manufacturers, and finally faced the competition of e-commerce, which slowly declined.

But now, the emergence of e-commerce has caught everyone off guard. In just a few months, Zhou You relied on his own economic strength to lay out a new business pattern in the country. Although this new model still has many shortcomings and has not been able to cover all regions, everyone has seen how huge the impact of e-commerce on physical stores is.

In the traditional business model, the manufacturer's products must be exploited by the lowest two layers of dealers before they can be placed on the counter. But now, with the platform of Tmall, the manufacturer's products are directly placed on the counter, and the gap is quite large, and the big one will make a class in society unemployed as a whole.

In the absence of a good arrangement for this class, even the state has to take it into account. Therefore, Tmall's pricing is not something that can be set casually.

The VAT tax amount in the commercial link is fixed, 17 percent, and then the commercial tax is generally more than 3 percent, not more than 8 percent, because the calculation link is different, so the tax rate is generally about 10 percent of the sales.

If you follow Zhou You's expectation and sell 30 percent of the manufacturer's shipments, there will be a minimum net profit of 10 to 15 percent.

This is already considered a huge profit, because these goods are distributed by manufacturers, and only logistics costs, delivery costs, platform maintenance costs and payment procedures are paid for traveling around. When their own costs are compressed, this profit can be even higher.

However, in order to maintain the overall business environment, the price of many goods is more than 50%, such as clothing, and some types of food are even more than 100%.

The advantage of this is that the profit margin of Tmall has been greatly increased, although Zhou You has now taken out 300 million to draw a lottery, but as long as the daily sales exceed 1 billion, this activity will not lose money.

However, the sales on the first day made everyone stunned, due to the preferential activities of various manufacturers and the attraction of the lottery, the sales of Tmall Mall on the first day reached 8 billion yuan, a number that caused a sensation all over the world.

Eight billion yuan, which is equivalent to one billion US dollars, even in the world, there are only a few businesses that can exceed this sales, such as Wal-Mart and Carrefour.

However, those companies are merchants who have been developing for decades, and their operating costs are much higher than those of Tmall. Like Wal-Mart, their total sales in 2003 were $245 billion, an average of less than $700 million a day. But their total number of employees is close to two million.

But how many people are there on Tmall? Although there is a gimmick to recruit 100,000 people, Tmall's total number of employees currently does not exceed 50,000, and most of them are couriers.

Of course, this is also because the logistics process is still outsourced. Because in a few months, it is impossible to set up its own logistics network, and can only build a logistics management platform to recruit social transport vehicles for unified management.

However, even according to the saturation estimate, the total number of Tmall is unlikely to exceed 200,000, and it is not known when it will be, because Tmall is expected to complete the national layout in five years.

Eight billion dollars in sales has shocked businesses around the world, and while it's because of the many deals on the first day of opening and because of the large share of electronics, it's clear to everyone that a new business model is going to really change the existing one.

On the stock market that day, almost all commercial listed companies suffered heavy losses, and Walmart's stock price plummeted by 10 percent. For this reason, Walmart's emergency public relations department also immediately came out to clarify that although this new business model has its advanced nature, it makes consumers have a lot less shopping experience. Walmart will build a consumer experience community around it, and online shopping will become two completely different consumption channels.

I have to say that Wal-Mart sees this point very clearly, the advanced nature of online shopping lies in the cheapness and speed, but it does not allow consumers to get the speed and sense of consumption experience. Don't say that now, even after more than ten years, online shopping will only coexist with the shopping experience of the business district, and cannot replace the role of the business district.

It's like people have the need to go shopping, and they prefer to walk around a mall, listen to music, and eat and watch movies along the way than the convenience of online shopping.

But, even so, in the days since, Walmart their stock price has been falling non-stop, just not as scary as the first day.

Tmall's sales reached 8 billion on the first day, but in the following days, it gradually declined, and when it fell to about 5 billion, it slowly stabilized.

Liu Qiaodong has been crazy busy for a while, and the success of Tmall has made all manufacturers immediately change their attitudes, followed by all kinds of manufacturers who want to enter Tmall, and business negotiations alone have made him unskilled.

Among all the manufacturers, Nokia is the happiest one, they have sold more than 300,000 Nokia phones in just five days, which is impossible for them to achieve on any platform.

Their magic machines 3310, 3210, 6100, and 1100 have all become one of the largest selling mobile phones on the platform, and in the past few days, sales have exceeded 500 million.

In addition, major brand electronics manufacturers have become the winners this time, with sales exceeding more than 100 million, which also makes them firm in their sales channels on Tmall. Like Haier and Gree, they are negotiating with Tmall, strengthening the training of installation and maintenance personnel, using Tmall as a base for product installation and after-sales service, and no longer preparing to open their own stores.

Although the advent of Taobao has its irreplaceability, it has led to the rampant use of all kinds of counterfeit and shoddy goods due to an open market at that time. When the market has not yet been cultivated, everyone has natural concerns about trading on Taobao, which is also the biggest constraint on Taobao's current development.

But Tmall is different, because the tour has attracted domestic and foreign brand manufacturers from the beginning, and all kinds of goods have a fundamental guarantee of quality and after-sales. Coupled with the status of the richest Chinese traveler and the third-party payment guarantee of Tencent, it has really attracted real customers because of its price advantage from the beginning.

At present, there are still too few types of products on Tmall, after all, a few months is not enough time for Liu Qidong to pull more suppliers. However, the advantage of Tmall is that all goods are well-known brands, and this business district is not something that ordinary enterprises can establish, but once it is established, it can directly stabilize a large number of consumers.

Because the advantage in price is not comparable to physical stores at all, this is a big killer in this era.

Whether it is Suning or Gome, they can do it by relying on scale and intensification. But they can't compare with Tmall, because the construction and rent of stores alone have increased their operating costs a lot.

Therefore, after the appearance of Tmall, the impact on them is the greatest, the southern Tianyu, originally relied on the sales of mobile phones in the Pearl River Delta to open countless direct stores, but as soon as Tmall was listed, their sales data was directly cut off, and the industry exclaimed: The wolf is coming.

Indeed, although Tmall's influence in other markets has not yet been shown, in the consumer goods market, it directly made domestic commercial units feel the arrival of the cold winter early.

It's not that they haven't thought about entering the e-commerce field, but don't say that their scale is not as good as Tmall, even if they have the money to invest, but the construction of a platform is not so easy, not to mention, now Zhou You is still stuck in the payment channel.

Even Ali now has to bow down to Teng Xun, what can those traditional business units use to compete with Zhou You?

Everyone was completely shocked by Zhou You and Tengxun's generosity, just in the server base built in seven regions across the country, Zhou You and Tengxun have smashed into five billion, which is not at all a domestic general enterprise can compete.

However, Tmall's achievements still make everyone red, and in just ten days, Tmall's sales have reached 63 billion, which is the turnover that many companies can't do in a year. What's even more enviable is that Tmall, which has this huge amount of money in hand, can influence changes in the business landscape at any level at will.

Of course, it doesn't hurt that the results are too good, at the very least, the payment method negotiated by Zhouyou and many merchants needs to be renegotiated at the beginning.

According to the average sales of 5 billion yuan a day, Tmall can collect more than 400 billion yuan in cash in three months, which is enough to drag down all suppliers.

Of course, the daily turnover of 5 billion yuan is still so high at the beginning stage, and this number will definitely decline without a period of precipitation and cultivation by the market.

But don't say that ordinary manufacturers, even manufacturers like Haier, Nokia, and Sony can't withstand such a large backlog of funds.

Just like Nokia, the average sales per day are about 100 million, and three months is nearly 10 billion backlogs. Although they are happy about the sales volume, they can't bear it, not to mention the backlog of nearly 10 billion, even 5 billion.

You can't just supply Tmall and force the factory to not even be able to get the funds to purchase accessories! All, renegotiating the settlement method has become Liu Qiaodong's biggest headache recently.

This matter just set a tone, and he went to the United States with Brother Xiao Ma to talk about Tengxun's listing, Liu Qidong felt that he couldn't cope with the current predicament with three heads and six arms!

Of course, Liu is not a decision-maker, but an executor, and the strategic research departments of several companies quickly came up with a payment plan that satisfied everyone.

This payment scheme accurately adjusts the payment time to a weekly, and within a week after a product is sold, 70% of the payment will be returned to the manufacturer, so that the more those manufacturers sell, the more afraid of insufficient funds.

The remaining 30 percent will be paid within a month, and the remaining 10 percent will be paid after three months. However, even so, Tmall will still accumulate a large amount of money in its own hands, according to the current sales of 5 billion per day, Tmall will have one billion in the hand for a month, 500 million for three months, just the interest created by these cash in the bank, is enough to make Tianmai make a lot of money.

No one does not envy the generosity of Zhou You, and Ali who refused to travel is even more regretful, just because of the five percent shares, creating an invincible opponent, and forming a comprehensive encirclement of himself, if he knew that the result would be like this, not to say five percent, that is, ten percent of the shares, Ma Yun would not hesitate to agree.

Although Tmall has not yet competed with Alibaba's core business, the cash flow in Tmall's hands alone is enough to make Ali restless!

And, due to the emergence of Tmall, Yahoo's negotiations with Ali have also reached an impasse. Yahoo is willing to take Yahoo China, plus a billion dollars in cash, to invest in Alibaba, because of Alibaba's leading position in the mainland e-commerce market.

But as soon as Tmall came out, it showed an aggressive momentum, and now Yahoo is also hesitating. Because now Tmall will not only be a desperate mountain pressing on Ali, but also a judge holding the sword of Damocles, and the Alipay project directly blocks any attempt that Ali wants to resist.

(To be continued.) )