As the top producer today, Park Jung-hyuk has a deep understanding of South Korea's entertainment landscape. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

That's what he said when asked.

"His plan, put in the usual time, will actually be a very good program. But what is that concept for the weekend? That is the most competitive battlefield for Korean variety shows. In such an environment, how can you succeed if you don't have the momentum to produce a show? Everyone, what kind of programs are the major broadcasters currently showing on weekends? ”

He didn't say that he didn't know, and following his words, everyone thought about it carefully, and it was really like this.

Weekends are the fiercest battleground for Korean performing arts, because of today's busy city life, people only have a little time to spare on weekends.

So in order to snatch the battlefield on Sunday, all the major broadcasters are investing in big-budget programs.

Whether it's SBS's "Runningman" or KBS's "Two Days and One Night", it's MBC itself, and on Saturday there are also "Infinite Challenge" and "We're Married".

The manpower, material resources, resources and costs invested in these programs far exceed that of other time slots by more than ten times.

Because on weekends, even if only 7% of the ratings are achieved, the benefit is better than the usual 10%. Therefore, during this period, the major broadcasters are willing to make a big investment.

"Look at this plan, since it is the main tourism card, it is obviously not too big in terms of investment. And tourism is a relaxing and pleasant activity, so this type of program, the pace cannot be too fast. When people rest on weekends, the pace is already slow, and what really needs to be satisfied is actually spiritual enjoyment. Answer is not what you ask, give what you want, how can such a show show its style on the weekend? ”

He spoke in detail, and the others listened attentively.

After careful discernment, it was found that this is indeed the truth.

During work on weekdays, it is a good enjoyment to come home after work and watch this kind of leisurely travel program. But on the weekend, when you are paralyzed at home, you still have to watch this kind of show, isn't it drowsy?

As Park Jung-hyuk said, at such a time, thrilling, novel and gorgeous programs are good programs.

For example, the vigorous long-term special in "Infinite Challenge", such as the hilarious novel game in "Runningman", such as the tortured Fu Bufu in "Two Days and One Night", etc.

The weekend show, once out of this theme, is obviously not good.

Park Jung-hyuk sees that the problem is not limited to this.

"In addition, the content of this program group is that men and women travel together, and they obviously have the idea of creating pink threads. But if you do this, what's the difference with "We're Married"? ”

Although "We Are Married" is a hypothetical marriage program for male and female artists, in fact, in the process of interaction between the two parties, there is already travel and play.

What Bi Jinhao is doing now is just reversing the order of priority, but there is not much difference.

It is estimated that the audience will definitely have a sense of déjà vu when watching this show.

Park Jung-hyuk finally pointed out a fatal mistake by Bi Jin-ho.

"Bi Jinhao is too superstitious about the popularity of idols. You see, five of the eight members of this show are idols. There is no doubt that he wants to use the image of handsome men and beautiful women to create pink threads. But he also doesn't want to think about how radical the fans of his idol are. When the time comes, this show will definitely lead to disputes between fans of the artists because of this interaction. ”

What is an idol in the minds of fans?

An idol is the flawless dream lover in their minds, a fantasy companion that belongs only to them.

So, how can their idols tolerate being touched?

Some fans will even get angry and speak ill of others because of a slightly intimate photo of their idol and the opposite sex.

There are even some artists whose popularity has plummeted because of the exposure of their relationship, which has caused fans to disperse in a hurry. At the worst time, it will also be anti by the original fanatical fans.

A similar situation has already appeared in "We Are Married".

When two popular idols star together, and both parties have many fans, then tearing is inevitable.

An unintentional word is enough to make the other party's fans feel slighted.

A gentle hand-holding is equivalent to throwing a fire between the two parties.

A deduced kiss is tantamount to a war.

It can be said that the use of idols to create pink must be cautious. Because there are fewer times to succeed and more times to cause trouble.

Obviously, Bi Jinhao, who was dazed, did not learn a lesson, and regarded this as a magic weapon to win.

Park Jung-hyuk can already foresee that not to mention whether this show is popular or not, at least controversy is indispensable.

Finally, there is a person who understands and analyzes it so clearly and meticulously for everyone. After listening to Park Jung-hyuk's inventory, the group of people who were still sad just now were all sunny.

"Haha, after listening to Director Park's words, I found that MBC doesn't seem to be able to transfer this time."

"That is, Director Park's analysis is very reasonable. Obviously, MBC is a dog jumping off the wall in a hurry, and he is not fully prepared. ”

"So, we at JTBC don't have to rush to deal with it, we can do what we have to do, right?"

For the last question, Park Jung-hyuk smiled.

"Director Li, did you forget? We at JTBC have several projects in the final stages. Those are very good projects, and as long as they are released, they can make a loud noise. In that case, why should we disrupt our own deployment? ”

Finally, he looked at everyone again and said, "At present, our JTBC situation is very good, and it can be said that the general trend is mine. In this case, we are the ones who are in charge, and the other broadcasters are the ones who are chasing them. If anything, we have only one goal at the moment, and that is "Runningman" in the S headquarters. ”

Park Jung-hyuk finally spoke out about his ambitions.

In today's Sunday show, SBS's "Runningman" stands out with a rating of nearly 20%, which is not as big as other opponents.

Although JTBC is a comprehensive channel, it does not appear to be weak at all in the competition. "Where Are You Going, Dad" sat peacefully in second place with a 13% rating.

After so many episodes of broadcasting, the outside world has fully recognized this show.

And KBS's "Two Days and One Night" The second season is full of big names, but because of the boredom of the show, it is still struggling in the quagmire of ratings, and there is no hope of coming out.

But Park Jung-hyuk remembers very well that the third season of "Two Days and One Night" became the overlord of the Sunday file again.

However, now that Liu Haozhen has been dug up by him to JTBC, it is not yet known whether this revival can be realized.

It is precisely because of seeing this that Park Jung-hyuk's thoughts have become even bigger.

After the tea party, Park Seung-moon and Son Seok-hee left him behind, apparently to discuss his final words.

"How sure are you? Although I didn't see "Runningman", I also knew that this show was very popular abroad. If there is little hope, we might as well keep the current results and not go to waste. ”

Son Shixi is calm and at the same time very satisfied with the results so far.

But Park Jung-hyuk can't do it, and his self-esteem as a producer is either not to do it, or to do it, to be the best.

Although "Runningman" is indeed popular now, as a reborn, he clearly remembers that the ratings of this show are really not very good.

Since May of this year, the ratings of "Runningman" have been diving, hovering around 10%.

By next year, the single-digit ratings will start to increase.

And since the second half of the 15 years, the ratings of this show have never exceeded 10%. At worst, it's even less than 5%.

It's a pity to think about the situation of a once dominant show.

However, Park Jung-hyuk's sympathy is only for a short time, after all, he is now a rival with this show.

How to surpass each other and complete the monopoly is what he wants to do the most.

Now in this time and space, it is not yet known whether there will be a third season of "Two Days and One Night" that will come back to life, and the decline of "Runningman" can also be predicted.

So as a comprehensive channel, it seems that it is not impossible for JTBC to complete its monopoly.

"Our show is excellent, as evidenced by the ratings and attention we have received so far. But as a comprehensive channel, we can't turn a blind eye to our disadvantages. Therefore, we also need the cooperation of the company to provide us with more viewers. ”

What he meant was that JTBC needed to find ways to expand its audience.

Because the omnibus channel needs to pay to watch it, it affects the number of viewers very much, which is the biggest disadvantage compared to the ground wave.

How to overcome this difficulty, it is not enough to rely on the hard work of the Arts and Energy Bureau, but also the cooperation of other departments of JTBC.

"You're also the leader of our JTBC now, do you have any thoughts on this?" Park asked.

Park Jung-hyuk's eyes rolled, and a ghost idea suddenly came to mind.

"How's the promotion? How about taking advantage of the opportunity to get viewers interested in watching our JTBC program? ”

"Promotion?"

Park Seung-moon and Son Seok-hee looked at each other, and they really couldn't figure out how to do promotion as a broadcasting agency? They don't sell specific products.

Park Jung-hyuk smiled, obviously calculating well.

"We can work with JoongAng Ilbo or Samsung. For example, if you subscribe to our JTBC channel, you will receive a free year of JoongAng Daily. In other words, how much Samsung products are worth purchased, we JTBC will install them for free. And we can negotiate with the "Central Daily" and Samsung to make a reasonable distribution of the profits. This is a plan that is beneficial to both parties, and the effect should not be bad with more resources. ”

Park Shengwen and Sun Shixi were shocked, and they didn't expect that they could play like this at all.

"I said, you kid, how did this head grow? Do you want me to recommend you to go to Samsung to be the executive director of the marketing department? ”

Park Jung-hyuk rolled his eyes and said in his heart, what's new about this idea?

It's not that the rules of your Korean broadcasting industry are too strict, so the broadcasters are severely restricted, so there are no more promotional methods.

If you come like a Chinese TV station, there are not too many ways to make money. (To be continued.) )