In Jang Geun Suk's astonishment, Park Jung Hyuk took out a business card and handed it over. Pen "Fun" Pavilion www.biquge.info

"I forgot to talk to Jang Geun Suk, in addition to being the PD of MBC, I am also the director of Lua Entertainment."

Rubbing the business card, Jang Geun Suk went through it in his mind.

"Lua Entertainment?"

Soon a flash of lightning flashed through him, and he suddenly realized.

"Ah, Park PD still works for Kim Tae-hee's predecessor's company?"

Don't look at the fact that South Korea is very small, and Seoul is just a city, but there are many entertainment companies in South Korea. Many of these companies have not even been heard of by insiders.

It's like in the first issue of "Produce101", which company those trainees came from, while others looked confused.

After all, not all companies are as famous as JYP and Cube, especially the offices of many artists, which are difficult to know at all.

Jang Geun Suk also thought about it for a long time before he remembered that Lua Entertainment was Kim Tae-hee's one-man company.

This is also because he also runs a one-man company, Tree-J Entertainment.

Speaking of which, when he left his original brokerage company and set up a one-person company, he also referred to the case of Kim Tae-hee.

Seeing that he finally remembered Lua Entertainment, Park Jung-hyuk continued: "To be precise, Lua Entertainment is jointly run by me and Miss Kim Tae-hee. Another shareholder is the composer Sinshadong Tiger, who also serves as the artistic director of our company. ”

Jang Keun Suk is not just an actor, but a rare multi-habitat artist in the Korean entertainment industry. Having released many records, of course he knows the fame of the Xinshadong Tiger.

"Ah, it turns out that EXID is also your company's girl group."

In the first half of this year, EXID, as a rookie girl group, became popular once, and it was remembered all of a sudden.

Now that Park Jung-hyuk has the identity of a representative of an entertainment company, there are more topics between the two.

"In today's entertainment industry, big companies are rampant, and it's very difficult for a small company like ours to survive. In the future, if the opportunity is right, I hope to deepen the cooperation with Jang Keun Suk. ”

Jang Keun Suk's career in recent years is not as good as before, in addition to the limitations of his acting skills, it also has a lot to do with his agency.

In the fiercely competitive South Korean entertainment industry, one-man companies cannot be compared with large brokerage companies in terms of scale and strength.

While one-person companies are not exploited in terms of revenue, they also lose a lot of resources.

This is true of Jang Keun Suk, and so is Kim Tae-hee.

A lot of the time, it's not that they don't want to move, it's that they can't get the trip. Before they could say yes, they had already been snatched away by a large brokerage company.

Jang Keun Suk has suffered a lot over the years, and he is also thinking about ways to change.

It's just that he hasn't thought it through, that is to say, he hasn't found a suitable way out.

Park Jung-hyuk knew that the future Jang Keun Suk was out of the predicament. And his approach is to cooperate with large planning agencies to survive as a downstream enterprise.

The big tree next to Jang Geun Suk is the C.J Group, which is why he starred in "Produce101".

C.J Group is Korea's largest entertainment company, and its strength is not only in the film industry, but also in television broadcasting.

This group not only has M, but later TVN has also become a leader in the comprehensive channel.

Park Jung-hyuk feels that he and Lua Entertainment should also be able to get a piece of this future trend.

When Park Jung-hyuk introduced himself as the director of Lua Entertainment, Jang Keun Suk thought that the other party wanted to dig up his past.

Especially during this time, Lua Entertainment has done a very good job, not only has the girl group pushed out stand firmly, but also has two film and television dramas in preparation for filming.

It can be clearly seen that this company is not willing to be resigned to the current scale and wants to become bigger and stronger.

Then in this case, it is understandable to recruit troops.

To Jang Keun Suk's surprise, Park Jung Hyuk decided not to mention the solicitation, but only proposed that there would be opportunities to cooperate in the future.

However, he asked himself, even if Lua Entertainment solicited and offered a good price, he would not pass.

Even though there are many restrictions on activities, Jang Keun Suk is a typical type of flower in the wall and incense outside the wall.

His career in South Korea has not improved, but it is hot in other parts of Asia. And compared to the Korean market, he earns more abroad.

These are real incomes, and there is no reason to run to someone else's banner and divide the money earned.

But if Park Jung-hyuk proposed cooperation, he could accept it without barriers.

Because he understands that Park Jung-hyuk is right.

Today's big companies are so powerful that they control the lion's share of the entertainment industry's resources. If small and medium-sized businesses like theirs can't join forces, it will only become more and more difficult to survive.

In fact, there is something that Park Jung-hyuk did not tell Jang Geun-suk, and it is impossible to say it.

It was through the program "produce101" that Park Jung-hyuk discovered the extraordinaryness of the cable station.

Cable channels such as JTBC, TVN, and M can't compete with terrestrial waves in terms of market share.

is a rising star again, even if he is rich, it is difficult to compete.

In particular, after so many years of development, the ground wave has already extended its influence to all corners of the entertainment industry.

For example, when an artist is invited to an event at the same time on the local wave and the comprehensive editing channel, then the artist's choice must be on the ground wave, and he will not go to the comprehensive editing channel.

Because the ground wave has a wider audience, it is easier to be famous, and at the same time, it is more unoffended.

It stands to reason that in this case, the comprehensive editing channel is basically unthinkable, and it is better to die than to live.

But South Korea's strange entertainment market has given the comprehensive channel a chance to break through.

One thing that no one can change is the fact that the entertainment market in South Korea is too small. However, the entertainment industry is very developed, and countless people join it every year.

In the past, when I talked about this, I would think that since the domestic market could not open the situation, it would be better to move overseas.

There are also many Korean artists who can't get along in China, but they succeed after going out. For example, Choo Ja Hyun, Jang Keun Suk, etc., are basically like this.

Compared to artists who mix overseas, these are all examples.

Compared with the huge number of artists in South Korea, there are only a few who can stand out overseas.

Because not everyone can mix well overseas, and even more artists don't have the strength to go out at all.

So the question is, if you can't go to the overseas market, and you can't mix it up in China, what should these artists do?

Not to mention artists, the same goes for entertainment companies.

In the face of the already small market share, after the large companies have eaten and drunk enough, they are left with only leftovers and cold rice.

The comprehensive editing channel saw this opportunity, and a program like "produce101" was born.

This is not just as simple as a variety show, and it is not just a girl group that ends here.

Through this program, Park Jung-hyuk keenly discovered the intention of the omnibus channel.

That is, to unite many small and medium-sized entertainment companies to form an entertainment industry alliance that can compete with big enterprises and ground waves.

The strength of the comprehensive channel is not as good as that of the ground wave, and the strength of small and medium-sized entertainment companies is not as good as that of large entertainment companies.

Then the alliance becomes the best way to turn the tide.

If you combine the comprehensive channel with many small and medium-sized enterprises, it will immediately become a powerful entertainment industry alliance.

And then use such an alliance to compete with big entertainment companies and ground waves, and the situation is different.

The relationship between the ground wave and the ground wave, between the big entertainment companies and the big entertainment companies, is not an alliance, on the contrary, the competition between them is even more fierce.

Therefore, such an entertainment industry alliance is not facing a giant alliance of the giant type, but just a large enterprise that fights independently, and still has a chance to gain the upper hand.

The most obvious example is that after such a situation emerged, the idol groups launched by large planning agencies could not be compared with "produce101" in terms of influence.

As the largest entertainment company in South Korea, S.M has launched Redvelvet and NCT. As a result, in the competition with the idol groups of the same era, it is not advantageous at all.

The same is true for YG, as the next generation of idol groups, Winner and Ikon have all started to gain momentum from the beginning, and gradually began to decline.

Other large planning agencies, such as CUBE and Starship, have even reached the point of not being able to catch up.

Only JYP's TWICE can be regarded as a standout encirclement and has become the No.1 of the new generation of girl groups.

The problem is that JYP is a major planning company, but it is a member of Produce101.

As a practitioner in related industries, if you can't see this trend, then it will be impossible to be at the forefront of the trend in the future.

Park Jung-hyuk is not satisfied with the title of the so-called three major PDs today, and at the same time, as the operator of an entertainment company, he has to think more deeply and broadly.

It can be said that he and Jang Keun Suk have the same interests in this regard.

No one expected that at his brother's wedding meeting, Park Jung-hyuk actually reached a strategic alliance with Jang Keun Suk.

This also means that Lua Entertainment and Tree-J Entertainment are on the same front.

In the future, in the face of great changes in the Korean entertainment industry, Lua Entertainment will not be an outsider. While rushing to the front, it is also possible to grab the greatest benefits.

I have to say that although he has not been in the position of director of Lua Entertainment for a year, Park Jung-hyuk has adapted to the current working environment and brought in his role well.

Kim Tae-hee in the future may be happy with his inadvertent actions.

She thinks she is helping Park Jung-hyuk, and in the future she will definitely find that on the stage she provides, Park Jung-hyuk will show a peerless light.

And now, Kim Tae-hee, who is still working hard to film, doesn't realize at all that his company has come to a crossroads of transformation.

Park Jung-hyuk and Jang Keun-seok talked very speculatively, forgetting that this was his brother's wedding meeting.

It wasn't until Park Jung-hoon's hand patted him on the shoulder that he came back to his senses.

However, seeing that the parents on both sides were satisfied, Park Jung-hyuk knew that the meeting went very smoothly.

In other words, my brother's wedding is just around the corner. (To be continued.) )