The men's rights activist group's article is groundbreaking, and ends with a sneer at Lance - Felicity Hoffman starred in "Crossing America" last year and is still being ridiculed for her role as a man who wants to transgender/become a woman. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

On the first day alone, three conservative groups issued official statements expressing their support for men's rights action groups, and some people even posted a vote on the Internet to "jointly boycott the 'violent road'", hoping to call on more and more people to join the ranks of protests.

At 6 p.m. on Thursday evening, 150 members of men's rights activist groups gathered in front of the Captain's Theater on Hollywood Boulevard in Los Angeles to hold a protest demonstration, "This is undoubtedly an insult to men, and at the same time a distorted interpretation of our traditional culture!" If this work is allowed to continue to be hot, then the next generation of teenagers will fall into the abyss of depravity, which is the beginning of the demise of the entire country! They called on all men, as well as "real women," to join them in boycotting the "furious road" and denying them access to movie theaters, and they also said that protest marches would be officially launched in 10 major cities across the country next week in the hope that more people would support their actions.

The action of the group protest became a catalyst, and in an instant the hype of related topics reached the extreme, and the "Fury Road", which was the biggest hot topic in the past week, is now adding fuel to the fire, and all the news media flocked to the Captain's Theater after receiving the news, hoping to be able to follow the latest developments as soon as possible.

Things were going a little too fast and everyone was caught off guard - Charlie Sheen had a surprise last night, men's rights activists wrote an appeal this morning, and demonstrations took place in the evening, all of which were clearly premeditated, hoping to catch Chaos Pictures off guard if they weren't prepared. And, once next week's protest march takes place, it will be a very serious blow to the box office of "Fury Road".

As we all know, the reason why the summer file can stand out is because the major Hollywood studios are aiming at people's enthusiasm for outdoor activities in the summer, among which the male market is undoubtedly the most important. After 2009, the proportion of the female market in the summer stalls has risen slightly, and there have been a lot of summer popcorn specially created for women, but on average, men are still the main force in the box office market, and can occupy sixty percent or even sixty percent of the proportion.

"Batman Prequel: The Dark Knight Rises" after the shooting incident on the opening weekend, the sharp decline in the box office is the best proof of this, and in the end, the cumulative box office in North America unfortunately failed to surpass the predecessor "The Dark Knight". Now that "Fury Road" has obviously suffered the same situation, the sniping of men's rights action groups will undoubtedly be the biggest obstacle at the box office the following week and even at the box office in the future.

Chaos Pictures was in a state of panic, and the situation was extremely tricky for any company.

This can't help but be reminiscent of the birth of "Brokeback Mountain" last year, the controversy about homosexuality broke out to all corners of the United States, and the most conservative state of Utah directly announced the ban on the film, and conservatives and religious groups in the United States launched a joint boycott of "Brokeback Mountain" to sign up for the Oscars, and the chairman of the important conservative forces also publicly said, "I think the ban on the release of the film will make the audience realize that there are some bad things in this movie, which is more important for young people." President George W. Bush's response represents the attitude of mainstream American society towards this kind of work: "I haven't seen it yet, but I've heard about it." ”

In fact, the protests encountered by "Brokeback Mountain" are not serious, because the film carries the banner of "political correctness". The issue of discrimination has always been very sensitive, homosexual discrimination is the same as race/race/discrimination, it is a hot potato that cannot be touched, especially the United States advocates "freedom of speech", just like "Fahrenheit 911" and other films that openly condemn the president, even if the White House hates it, and can even manipulate it behind the scenes to reduce the scale of the film, but they cannot ban the release of this film, and the same is true of the "fourth citizen" who later reflected the Edward-Snowden (Edward-Snowden incident). Therefore, "Brokeback Mountain" was able to move forward in the controversy.

The issue of gender/discrimination is no exception. In fact, similar discrimination can almost be said to be an unspoken rule of the industry, everyone knows about it, but no one will take the initiative to raise it, because on the surface, the opposition is "politically incorrect", and in the current environment of efforts to eliminate discrimination, such statements are simply untenable. Gender/discrimination is a more politically correct topic than homosexuality, and now, nearly half a century after advocating for equality between men and women, no one dares to carry out "discrimination" so blatantly to the end - with the exception of ultra-conservative groups, of course.

What's more, the "berserk road" is more innocent than the "Brokeback Mountain". "Brokeback Mountain" really tells a gay story, which is the main line of the whole story, and it is understandable that it has encountered controversy; But "Fury Road" does not show any discrimination against men - naturally there is no discrimination against women, the whole movie really advocates equality to eliminate gender barriers, real equality, but now it has inexplicably become a target for guns, which makes people really cry and laugh.

The protests faced by "Fury Road" are far more turbulent than those of "Brokeback Mountain", after all, the latter is just a literary work, starting from the Venice Film Festival, slowly fermenting, and the whole upward curve is very gentle; But "Fury Road" is a summer box office blockbuster, and it broke the film history record on its opening weekend, and the controversy erupted like a volcano, with a kind of grandeur that the sky is falling apart.

When Lance received a call from James Corden, he was about to walk into the live radio room, and the "Fury Road" crew was in Miami for intensive promotion, and after listening to James's explanation, Lance was a little silent for a while. If there is no Warner Bros. or Sony Pictures or Disney behind this, Lance absolutely does not believe it, but no matter who is behind it, Chaos Pictures is now facing a severe test.

Even for large film companies, public relations in the face of such a crisis is extremely tricky, just refer to last year's "Brokeback Mountain", Focus Pictures' public relations skills are among the best in the industry, and they still stand behind Universal Pictures, but in the end they were not able to turn the tide. What's more, it's Chaos Pictures.

However, before the release of "Fury Road", Lance had anticipated this day, discussing feminism in 2006, which is the same as discussing homosexuality in 2005, and to be precise, Lance had already considered all aspects when conceiving the project. It's just that the reality is more turbulent and exciting, far beyond Lance's expectations, "So, what do you want us to do?" James's inquiring voice came over, and now it was only 6:15 a.m., and the demonstration in front of the Captain's Theatre had only been going on for a quarter of an hour, and if it had been dealt with properly, this public relations crisis could still be snuffed out in infancy.

Lance's left thumb couldn't help but rub it lightly again, he knew what James meant, but this public relations crisis was inevitable, he couldn't avoid the first day of junior high school, he couldn't avoid the fifteenth, he couldn't wait for the opponent to make a move, and then see the move, but should take the initiative to resolve the crisis. If you can, turn the crisis into motivation and create public opinion momentum for the "Fury Road" can not only hit new highs at the box office, but also start preparing for the year-end awards season in advance, killing two birds with one stone.

However, it is easy to say, but it is difficult to do, if you are not careful, you will make yourself covered in sewage, and you can't wash it in vain.

"Call the police." Lance gave a simple answer, which made James stunned, he thought of many ways, but missed the simplest and most direct way. "But......" James said aloud, but what about the PR crisis? What's next? But Lance interrupted him, "I'll ask Percy to call Dorothy, I'll talk about it after the live broadcast is over." ”

After hanging up the phone, Lance took a deep breath, regained his composure, walked into the live radio room, and calmly plunged into the propaganda. It is not so easy to defeat him and defeat the "Berserk Road", and now that the situation is the result of painstaking management, he certainly will not be unprepared.

The Captain's Theater was soon greeted by the Los Angeles police (LAPS), who had to disband on the spot because the protest was improvised, without permission from the City Hall, so their actions had already hampered public safety. The nihilistic protest lasted less than 25 minutes before it was declared over, awaiting a formal protest next week.

The first wave of public relations crisis faced by Chaos Pictures has finally survived without danger.

However, this protest, which was like a summer thunderstorm, was far from that simple, and after the major newspapers and media reported on the event and the article by the men's rights action group, the topic began to slowly rise, not only within the film industry, but even began to spread in other areas of society, from a simple entertainment event to a social event.

Things are gradually getting out of hand.

Louisiana pastor Bill McCartney was the first to respond to the call, telling reporters, "It's a disaster, a complete disaster, and feminism is a complete joke." The so-called gender discrimination has long ceased to exist, the inequality between the sexes has long ended, and the current feminism is just a puppet used to oppress men, mutilate men, and corrupt men! This is a disgrace for the whole society, and it is a regression for the whole society! (To be continued.) )