Hearing what Lin Wanwan said, Li Chengcai felt that what he wanted was too small compared to others, it turned out that there was such a deep thing in it, if Li Chenglai did it, it was estimated that he would also sell the agency as soon as the opening ceremony was over today. "Words * love * first * hair

Those merchants are not stupid people, today is just the opening ceremony of Meiruo Tianci, and they also smell the good development prospects of Meiruo Tianci in the future, so they will choose this time to talk to Lin Wanwan about selling agency rights.

Today is just a beautiful opening ceremony, although it is famous, but there is no achievement in front of people, so after the opening ceremony to talk about the right of agency at least the price will be much cheaper, if it is a novice in the shopping mall to do this, most of them will be blinded by the interests in front of them, so that the agency will be sold at a low price, and there is no way to regret it at that time.

Fortunately, Lin Wanwan was not fooled by them, although Lin Wanwan has no old business experience, but she has a natural business acumen and will not be deceived by these little tricks.

"Now is the era of e-commerce, everyone is willing to shop online, should we do e-commerce? If it is to be done, then the question arises, will those people still spend so much energy to snap up this agency? If you don't do it, I'm afraid you won't be able to keep up with the times, and buyers will definitely be dissatisfied with our products and services. Li Cheng asked suspiciously.

Of course, he understands that online shopping has become fashionable in this era, many people will choose to shop online when they buy clothes, electrical appliances and even daily necessities, traditional enterprises have suffered a huge challenge, if they also do e-commerce, there will definitely be more people to buy, but at the same time it will also lose the qualification to sell the city agency, and will lose a lot of money. It's a person who can buy it online, who still buys it in a physical store?

"I've also considered the question you mentioned, and my idea is that we have to do both online and offline."

Lin Wanwan opened her mouth to answer Li Cheng's questions, when she first decided to make this product, Lin Wanwan thought a lot about it, and almost all aspects were taken into account, I have to say that this girl is really persistent and serious.

"What is online and what is offline?" Hearing Lin Wanwan's explanation, Li Cheng was even more puzzled, he didn't know much about this part, so he didn't know what many professional terms meant.

"To put it simply, online is online shopping, online shopping, offline is of course the traditional way of purchasing!" Lin Wanwan patiently explained to Li Cheng.

In fact, Lin Wanwan didn't know much about this before, but Lin Wanwan has made up a lot of business knowledge these days, so now Lin Wanwan can be called professional in front of Li Cheng.

"You mean not only to engage in e-commerce, but also to sell the agency rights? Will those people buy proxies? Don't end up with both sides not getting it right! Li Cheng asked worriedly, in his cognition, online and offline must not be carried out at the same time.

"Listen to me!" Lin Wanwan glanced at Li Cheng, this guy likes to interrupt her speech, paused, Lin Wanwan continued: "Of course we want to engage in online, now is the Internet era, why not follow the footsteps of the times?" But online we can do it in the form of hunger marketing, which means that our online store releases a certain amount of products every month, and if these products are sold out, then we have to wait for the next month. ”

"We can discuss this amount again, not too much, if there is too much, no one will buy it offline, and it can't be too little, if it is too little, the online store will not make sense, and it will end up with a bad reputation. That's right! Another important point is that the online sales agency is not for sale, only our official sales of beautiful products on the Internet, so that hunger marketing will continue! ”

Lin Wanwan hooked the corners of her mouth and said her plan, it could be seen that she should have thought of this question a long time ago, otherwise she would not have answered Li Cheng's question fluently at this time.

Hearing Lin Wanwan's words, Li Cheng knew that the original business could still do this, hunger marketing Li Cheng knew very well, this kind of marketing method is completely playing with fire, if one is not done well, a large number of customers may be lost.

But Meiruo Tianci does not have to be afraid of this problem at all, as soon as the influence of this brand has been played, with the strong support of Mikille, presumably the popularity of Meiruo Tianci will soon spread throughout the country.

Second, hunger marketing is only for the beautiful online, offline has a sufficient supply, and it will not make customers really unable to buy it if they can't buy it online, but just take a few more steps.

"And our online store only sells sets, which means that the only ones you can buy online are 18,999 worth of skincare products, cosmetics and perfumes.

Lin Wanwan continued to say to Li Cheng that for women, these three things are essential, and few people only buy one of the products, so although this will cause some criticism, it will not affect the overall situation, and even these criticisms will make Meiruo more and more popular.

"This method is fine, so have you figured out how much you buy online each month?"

Li Cheng also felt that this method was really wonderful, but he didn't expect his girlfriend to be a business genius, Li Cheng used to think that Lin Wanwan was an innocent little girl who was easy to deceive, but now he realized that his own idea was too naïve.

"How much do you think is appropriate? Once this amount is set, there is no chance to change it, so you have to think about it! Lin Wanwan handed over the matter to Li Cheng.

"Why? We can slowly increase the sales according to the godsend, do we have to keep a number the same? Li Cheng asked strangely, although he knew about hunger marketing, he didn't know much about it.

"People have bad roots, and the rarer the number of things, the rarer they become, and if we add this amount little by little, they will feel more and more that beauty is not a strange thing, and in the end, no one pays very much attention to it anymore. So this amount can't be changed, maybe we can have a big giveaway every New Year's holiday, but the usual amount must follow the original plan! ”

Lin Wanwan explained to Li Cheng in detail, hunger marketing is like this, it depends on everyone's insistence on what everyone wants to get but can't get, if it is light, let others buy it, then it is not called hunger marketing.

"In that case, in my opinion, it's a thousand sets a month, and I don't know if there will be more!" Li Cheng said cautiously, if a thousand sets are sold a month, the online sales alone can have a turnover of close to 20 million a month, plus offline sales, I am afraid that the total turnover in a month is a shocking number.

"A thousand sets is too much? You're too unconfident in our products, aren't you? Lin Wanwan said with a smile, the current Internet is so developed, the pace of life is getting faster and faster, and today's young people almost have any extra time to spare, and they choose to shop online, they would rather choose to wait for the goods at home than to go out and buy them by themselves.

After today's opening ceremony, the reputation of Meiruo God-given has been completely raised, and there are so many women in the country, among whom there are not a few who can afford this kind of luxury, and it is really not difficult to have a thousand sets worth 19,000 sets a month.

"A thousand sets is a lot, and if you sell them all, the monthly turnover will be nearly 20 million, and this is only online!"

Li Cheng's heart was beating fast, if it really developed as they imagined, it would be too easy to make money, right? 20 million a month is just online, if anyone told Li Cheng that he could earn 20 million a month, Li Chengken would think that the other party was bragging, but now he found that in the eyes of those who can make money, tens of millions a month is really nothing.

"If there are too few, it is easy to arouse the anger of the people, and if we want to do it, we must become bigger and stronger, and the initial positioning cannot be too small. In this way, 2,888 sets a month, this number is no more and no less, and it also has a symbolic meaning in it. ”

Lin Wanwan said the ideal number in her mind, this number is too little for general products, and Meiruo Tianci is a luxury product with high-end positioning, this number seems to be a bit arrogant, but Meiruo Tianci has made sufficient preparations on the eve of the opening, and the quality of the product is not comparable to those brands that only know how to make money, so this number is very suitable in Lin Wanwan's mind.

"Then listen to you, two thousand eight hundred and eighty-eight, this number is not bad!" Li Cheng clapped his head and said, originally he meant that Lin Wanwan was in charge.

"But if you don't sell them all, will it become a laughing stock in the business world?" After thinking about it, Li Cheng was worried, what he was most worried about was that this kind of hunger marketing would not work, so he might be laughed off by his peers.

"You don't have to worry about this, most of this kind of marketing methods actually have moisture in them, do you think those merchants say how many products are sold will really sell so many products? They all have their own means. And I believe that our products will definitely catch fire, and there is no need for such means at all! ”

Lin Wanwan said with confidence, no woman does not love beauty, for women, appearance is the second life, no matter how much money is spent on this, they will not feel distressed, and Lin Wanwan is a woman, she is very familiar with this part.

"Moreover, the platform of our online store will not choose Tianmeow or a certain east, Meiruo Tianci is a high-end luxury brand, these two platforms are a little too popular, I think we still establish a Meiruo Tianci own online trading platform, in the future, we can also make other luxury goods can also be sold on the Meiruo Tianci website."

"After all, Meiruo Tianci does not necessarily only make cosmetics, skin care products or something, we can also make bags, jewelry and other luxury goods, and we can build Meiruo Tianci into an international luxury brand like Dior." Lin Wanwan said with a yearning face, there is no real homegrown luxury brand in China, but it is very likely that Meiruo Tianci will go abroad and become an internationally famous big brand!